CHARLOTTE, North Carolina,
15:23 PM

State Farm Is Title Sponsor of NBA All-Star Saturday Night Feb. 16

State Farm will again sponsor NBA All-Star Saturday night. The activities will be at the Spectrum Center in Charlotte, North Carolina. The events will be broadcast on TNT, starting at 8 p.m. EST. 

Throughout All-Star Weekend, the State Farm Home Court fan experience will be at the NBA Crossover Space. Fans will have a locker room experience featuring memorabilia items from Chris Paul, James Harden, and their State Farm agent Cole Perez. Items will include trophies, signed athlete jerseys, Cliff Paul bobble heads, and various other limited-edition items. Fans engagement will trigger historical game highlights or a State Farm commercial to play on a video screen. An augmented reality photo op with Chris Paul will also be available in the lounge. Fans can take a photos to share on their social media channels.

On Sunday, Feb. 17, State Farm will have a PB&J Combination Station at the Bleacher Report X NC event. Constructed as a loaf of bread, fans will be served variations of the NBA’s favorite snack. The State Farm activation features a Gaming Lounge and fans can pose with their friends for a PB&J photo to share on social media. The Bleacher Report X NC is a ticketed event.

State Farm will also premiere two new TV spots over All-Star Weekend. Both continue to demonstrate how State Farm agent Cole Perez (actor Oscar Nuñez) is always here to help NBA All-Stars Chris Paul and James Harden.


Links and details about the commercials:

  • In Explosion, State Farm Agent Cole Perez is here to help Chris Paul and James Harden when heating up leftovers in the microwave doesn't go exactly as planned.
  • Triple Threat highlights the relationship between Chris Paul and his State Farm Agent Cole Perez, who is always thinking ahead, and the many ways he is here to help.


About State Farm®:

For over 100 years, the mission of State Farm has been to help people manage the risks of everyday life, recover from the unexpected and realize their dreams. State Farm and its affiliates are the largest providers of auto and home insurance in the United States. Its more than 19,400 agents and 67,000 employees serve over 91 million policies and accounts – including auto, fire, lifehealth, commercial policies and financial services accounts. Commercial auto insurance, along with coverage for rentersbusiness ownersboats and motorcycles, is also available. State Farm Mutual Automobile Insurance Company is the parent of the State Farm family of companies. State Farm is ranked No. 44 on the 2023 Fortune 500 list of largest companies. For more information, please visit

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