20:55 PM

New Commercial Launches

A new State Farm commercial has debuted as part of the new "Like a good neighbor" ad campaign. It features Jake from State Farm and is contextually relevant to where consumers are engaging. It closes with the iconic "Like a good neighbor, State Farm is there.®" tagline and 9-note jingle.

The campaign launched with, "Back in the Office" just before kick-off of the Big Game. It introduced Jake from State Farm via a fun reboot of the original spot in which he first appeared.

Consumers can expect to continue to hear from State Farm in a fresh, updated voice and new direction throughout 2020.




About State Farm®:

The mission of State Farm is to help people manage the risks of everyday life, recover from the unexpected, and realize their dreams. State Farm and its affiliates are the largest providers of auto and home insurance in the United States. Its 19,200 agents and 59,000 employees serve approximately 84 million policies and accounts – over 81 million auto, fire, life, health and commercial policies and over 2 million bank and investment planning services accounts. Commercial auto insurance, along with coverage for renters, business owners, boats and motorcycles, is available. State Farm Mutual Automobile Insurance Company is the parent of the State Farm family of companies. State Farm is ranked No. 36 on the 2019 Fortune 500 list of largest companies. For more information, please visit