Addressing Food Insecurity in Atlanta

State Farm^® and the Atlanta Hawks have combined forces to help combat food insecurity during the COVID-19 pandemic among vulnerable populations in Atlanta.

By providing support to Goodr, an Atlanta-based social impact startup leveraging technology to reduce food waste and end hunger, senior citizens and low-income students who rely on subsidized school meals will have access to five pop-up grocery stores in underserved communities throughout Atlanta.

In collaboration with the Atlanta Department of Recreation, Goodr, founded by social entrepreneur Jasmine Crowe, is adapting its normal operations to comply with CDC guidelines recommending social distancing and avoidance of large gatherings. Using a drive/walk-through system to distribute the food, three of the five pop-up grocery stores will be at State Farm Good Neighbor Clubs, dedicated educational and entertainment centers, or basketball courts renovated through the Hawks Foundation.

“This is the third time Jasmine and her team at Goodr has provided the Atlanta Hawks and State Farm with a platform and a means to help our more vulnerable neighbors during a critical time of need,” said State Farm AVP – Human Resources Clarence Hearns. “In the weeks to come, we hope what is shared at these free pop-up grocery stores will be a source of nourishment as well as give the families a sense of reassurance in community.”

Each pop-up grocery store is expected to serve 300 to 600 families with two weeks of groceries, including fresh produce, shelf-stable items and meats.

“In this unprecedented time filled with uncertainty for so many, we are honored to partner with Jasmine and support her team at Goodr,” Atlanta Hawks and State Farm Arena CEO Steve Koonin said. “They are providing a tremendous vehicle to truly help our fellow Atlantans, providing the comfort of knowing where their next meals are coming from.”

LIFT Scholars stock GSU food pantry

Also in Atlanta, State Farm LIFT Scholars stocked a Georgia State University campus food pantry with more than 1,000 jars of peanut butter donated by State Farm employees. The State Farm Education Assist^® program offers 50 scholarships per year and other assistance to Georgia State students.

“State Farm’s support is an amazing example of the way that philanthropy can have an amplifying effect,” said Heath Wood, senior director of Corporate and Foundation Relations for Georgia State. “The LIFT Scholars receiving scholarship support from State Farm are paying that generosity forward by giving back to the community to support others facing difficult circumstances.”