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14:53 PM

Online gamers team up with State Farm to fundraise for charities.

Charity Streaming Changes the Game

You're likely familiar with fundraising events, crowdsourcing, text-to-give, and email marketing. But the newest way to support nonprofits, especially among millennials, is charity streams.

Online gaming, through live streaming platforms like Twitch, brings together virtual neighborhoods. State Farm® sponsors gamer DrLupo and has sponsored several Esports championships and leagues. At this year's livestream convention TwitchCon, State Farm Charity Streams were announced. 

We teamed up with Brendon Urie of Panic! At the Disco and DrLupo to launch this charity-focused initiative. It unites the gaming community around gaming for a cause. They and other well-known gamers will stream for charities beginning Nov. 15. Funds raised will support several charitable organizations.

“Gaming has really adjusted the scope of what a neighborhood is. With State Farm Charity Streams, we’re going to make a huge impact together,” DrLupo said.


Upcoming State Farm Charity Streams:

  • Nov. 15 at 2 p.m. EST: Brendon Urie supporting Highest Hopes Foundation

  • Nov. 21 at 10 a.m. EST: CohhCarnage supporting St. Jude Children’s Research Hospital

  • Dec. 4: at 3 p.m. EST: Hafu supporting American Red Cross

  • Dec. 11: at 3 p.m. EST: Valkyrae supporting St. Jude Children’s Research Hospital

  • Dec. 17 at 6 p.m. EST: AnneMunition supporting St. Jude Children’s Research Hospital

  • Dec. 21 at 1 p.m. EST: DrLupo supporting St. Jude Children’s Research Hospital