CDOT Secures State Farm™ as Sponsor of Motorist Safety Patrol Program
The Colorado Department of Transportation (CDOT) today announced a new sponsorship working with State Farm for its Motorist Safety Patrol Program, a service offering free roadway assistance to motorists in need. Formerly known as the Courtesy Patrol, the new program is now the “CDOT State Farm Safety Patrol.”
“We aim to make traveling in Colorado as safe and efficient as possible for motorists,” said Shailen Bhatt, CDOT executive director. “We’re proud to join with State Farm in support of a program that delivers on this objective. In addition, this innovative funding approach reduces the cost to state taxpayers, all while providing the same high-level of service.”
The CDOT State Farm Safety Patrol helps to reduce congestion and enhance safety by proactively patrolling the highways, assisting stranded motorists, and providing traffic control and safety at incident scenes. It also offers free, limited roadside assistance to drivers in need, including providing fuel, changing flat tires, jump-starting vehicles, providing lockout assistance, and moving vehicles to the shoulder or nearest interchange. The CDOT State Farm Safety Patrol is expected to assist more than 30,000 motorists in 2017 alone.
“Our support of the CDOT State Farm Safety Patrol program embodies our ‘good neighbor’ philosophy,” said Ed Gold, State Farm advertising director. “It also underscores the continued commitment State Farm has to auto safety, while helping people recover from the unexpected, which is the heart of the State Farm mission.”
State Farm support will offset the state funding costs used for operation of the program. Each weekday, CDOT State Farm Safety Patrol vehicles patrol the metro areas of Denver, Colorado Springs (I-25) and Ft. Collins (I-25). On weekends, the patrol covers additional areas of I-25. In addition to assisting stranded motorists, the Safety Patrol also helps the Colorado State Patrol work more safely and efficiently by providing back-up at incident scenes, and freeing troopers up to handle more urgent calls. The Safety Patrol also clears debris from the highway in an effort to improve traffic flow and prevent future incidents.
Now, with State Farm sponsorship, motorists can learn more about the program at www.AssistPatrol.com. Motorists who are assisted by the patrol can share their stories on social media using the hashtag #AssistPatrol. State Farm also sponsors Safety Patrols in Connecticut, New York, Pennsylvania, Maine, Maryland, Georgia, Florida, Indiana, New Hampshire, New Jersey, North Carolina, Illinois, Ohio, Nevada, Louisiana and Kansas.
For over 100 years, the mission of State Farm has been to help people manage the risks of everyday life, recover from the unexpected and realize their dreams. State Farm and its affiliates are the largest providers of auto and home insurance in the United States. Its more than 19,400 agents and 67,000 employees serve over 91 million policies and accounts – including auto, fire, life, health, commercial policies and financial services accounts. Commercial auto insurance, along with coverage for renters, business owners, boats and motorcycles, is also available. State Farm Mutual Automobile Insurance Company is the parent of the State Farm family of companies. State Farm is ranked No. 44 on the 2023 Fortune 500 list of largest companies. For more information, please visit http://www.statefarm.com.