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Edmunds and State Farm™ Team Up To Make Car Buying Easier

New Affinity Relationship Designed to Boost Car Buying Experience

Edmunds, the leading car shopping and information platform, and State Farm, the nation’s top auto insurer, today announced a new affinity relationship recognizing the importance of innovation and consumer trust in the increasingly digital car shopping process.

As Edmunds' inaugural affinity brand, State Farm will bolster its vehicle ownership tools through a vehicle shopping experience powered by Edmunds. The deal provides car shoppers with access to Edmunds’ vast dealer network, exclusive content and pricing guarantees.

Man using the Edmunds mobile application on their tablet.“Edmunds and State Farm have a common goal to be trusted partners for consumers’ automotive needs, so combining our strengths online is a win-win for car shoppers,” said George Kang, chief revenue officer at Edmunds. “As we look to build an affinity program that offers additional value to consumers, State Farm’s industry-leading brand is the obvious choice for our first program.”

"When it comes to car shoppers, State Farm and Edmunds often have shared customers, and we see value in bringing our two brands together to provide resources for those shoppers,” said Pat Culligan, Assistant Vice President – Marketing at State Farm. “We work to exceed customer expectations by providing more than insurance; we want to help life go right. We hope through this alliance with Edmunds more drivers will have an opportunity to experience a seamless and hassle-free approach to shopping for a car.”

The affinity relationship between State Farm and Edmunds creates a comprehensive online experience that makes car research and shopping accessible from a single location, helping consumers save both time and money. Car shoppers will receive direct access to Edmunds’ full suite of car buying tools, including Edmunds’ vast dealer network and millions of vehicle listings, expert car reviews, live shopper advice, and upfront low price guarantees. The program can be found at

“Edmunds’ top priority is to simplify the car buying process for consumers, and affinity relationships that provide tangible, add-on benefits are an excellent way to meet that goal,” said Kang. “We look forward to working with State Farm to provide real value to consumers, and hope this paves the way for more affinity deals in the future.”

About Edmunds

Edmunds is the leading car information and shopping platform, helping millions of visitors each month find their perfect car. With products like Edmunds Your Price, Your Lease and Used+, shoppers can buy smarter with instant, upfront prices for cars and trucks currently for sale at more than 13,000 dealer franchises across the U.S. Edmunds’ in-house team of unbiased car shopping experts provide industry-leading vehicle reviews and shopping tips, as well as welcome all car-shopping questions to the free Shopper Advice line at 1-855-782-4711, via email at, via text at ED411 and on Twitter and Facebook. The company is regarded as one of America's best workplaces by Fortune and Great Places to Work. Edmunds is based in Santa Monica, Calif. and has a satellite office in downtown Detroit, Mich.

About State Farm®:

For over 100 years, the mission of State Farm has been to help people manage the risks of everyday life, recover from the unexpected and realize their dreams. State Farm and its affiliates are the largest providers of auto and home insurance in the United States. Its more than 19,400 agents and 67,000 employees serve over 91 million policies and accounts – including auto, fire, lifehealth, commercial policies and financial services accounts. Commercial auto insurance, along with coverage for rentersbusiness ownersboats and motorcycles, is also available. State Farm Mutual Automobile Insurance Company is the parent of the State Farm family of companies. State Farm is ranked No. 44 on the 2023 Fortune 500 list of largest companies. For more information, please visit

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