Team Rogue’s Fortnite captain and the nation’s largest property and casualty insurance company sign endorsement deal
State Farm® Sponsors Its First Esports Athlete, Top Fortnite Streamer DrLupo
Benjamin “DrLupo” Lupo, a top Twitch streamer and captain of Rogue’s Fortnite team, is the first individual professional esports athlete to be sponsored by State Farm.
DrLupo is one of the best and most followed Fortnite players in the world. He has 2.9 million followers on Twitch and seven million followers across all social platforms. The Nebraska native is known for his engaging, candid streams, in which his wife and three-year-old son make frequent cameos. He has harnessed his massive influence in the gaming community to support charitable causes. In 2018, he raised $1.3 million for St. Jude’s Research Hospital by partaking in various live streaming efforts throughout the year. DrLupo also broke several fundraising records for St. Jude PLAY LIVE, a program that allows creators to stream video games while raising money for the hospital.
“DrLupo is one of the world’s most followed Fortnite streamers,” said Ed Gold, Marketing Director, State Farm. “His philanthropic efforts and massive fanbase make him an ideal partner as we continue to amplify our esports programming and efforts with the gaming community.”
In 2018, State Farm, the nation’s largest property and casualty insurance company, named Rogue parent company ReKTGlobal its agency of record for esports. State Farm then became the first non-endemic sponsor in North America of the League of Legends Championship Series (LCS), the first NBA partner to sign a separate deal to sponsor the NBA 2K League, and a major sponsorship of the Rocket League Championship Series.
The State Farm deal with DrLupo marks the company’s first endorsement of a professional esports athlete. Terms of the sponsorship include State Farm support of DrLupo’s livestreams through branded replays, live in-stream stunts and product integrations, event-based remote streams, sponsored giveaways, and social content.
“Being given the opportunity to work with State Farm is, without a doubt, huge,” DrLupo said. “I couldn't imagine a better company to work with, and I'm excited to see what we can do together in the future.”
Brands, teams and media companies interested in connecting with DrLupo can learn more by viewing DrLupo’s Twitch channel here: https://www.twitch.tv/drlupo. Media interested in interviews and more information may contact ReKT@maxborgesagency.com.
In the News:
Variety: State Farm’s Drops Into Esports Sponsorship With ‘Fortnite’ Player DrLupo (01/29/19)
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