Let's Start Today
Dallas, TX,
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Financial Goals? Let’s Start Today.

When you think about your money, what comes to mind first?

Well, that depends on your financial goals, which are different for everyone. And thinking about your financial well-being can be anywhere from simple to incredibly complex.

For Camile, “Financial well-being means having my expenses for the month covered and being able to save at the same time. Staying debt-free is the main goal.”

Shanda says, “I think it’s going to be different for everyone. A lot of people think of it as security. Some think of it as having money to buy whatever you want. For someone else it could just mean having money to pay for a modest home and make sure your kids go to a good school.”

State Farm® challenged Dallas residents to spend a few minutes just thinking about their financial goals in a temporary, pop-up space called “Let’s Start Today Café.” The café was open for several days and offered complimentary hot beverages.

Yamid was curious about the pop-up space. “You’re like, ‘What’s going on in there?’, so you want to walk in,” he says. “Next thing you know you are thinking about your life choices, financially. So that’s pretty good for the community.

“This year, I definitely want to try to purchase a home, my first home,” he adds. “Hopefully here in Dallas where my family and friends are. That’s my main goal.”

Professional football running back Alfred Morris, known for his frugality, participated in the event and drew a large crowd. Many came into the café for free coffee and spent a few minutes talking about their financial goals.

Mike says, “What’s financial well-being? For me it’s to spend time with my friends and my loved ones. So that would be my true definition of financial well-being.”

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About State Farm®:

For over 100 years, the mission of State Farm has been to help people manage the risks of everyday life, recover from the unexpected and realize their dreams. State Farm and its affiliates are the largest providers of auto and home insurance in the United States. Its more than 19,400 agents and 67,000 employees serve over 91 million policies and accounts – including auto, fire, lifehealth, commercial policies and financial services accounts. Commercial auto insurance, along with coverage for rentersbusiness ownersboats and motorcycles, is also available. State Farm Mutual Automobile Insurance Company is the parent of the State Farm family of companies. State Farm is ranked No. 44 on the 2023 Fortune 500 list of largest companies. For more information, please visit

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