Are You Ready for Some Football Commercials?
Rivalry and MVPs Rodgers and Mahomes Featured in New State Farm Ads
The 2019 football season kicks off with the storied Bears vs. Packers rivalry on Sept. 5. During a break in the action, the rivalry between Aaron Rodgers' sports agent and State Farm agent will also air in new "Agent vs. Agent" campaign ads.
Rodgers (Green Bay Packers quarterback) remains the target of the one-sided rivalry between his on-screen sports agent Gabe Gabriel and real-life State Farm Agent Patrick Minnis. This season, Gabe introduces his new client Patrick Mahomes (Kansas City Chiefs quarterback) in an attempt to one-up his rival agent.
“I’ve been involved in a few different campaigns over the years with State Farm, but this latest is one of my favorites," Rodgers said. "It’s been fun to see how these agents of mine try and out do each other. And, having Patrick (Mahomes) making a few cameos will be a nice surprise for the fans.”
Gabe's attempt to make Aaron jealous by bringing on last year’s MVP is futile. Throughout the various ads, Gabe tries to show his value. Instead, he sets up the State Farm agent who demonstrates how helpful and understanding State Farm can be.
“I’m pumped to be working with State Farm and Aaron," Mahomes said. "I’ve been a big fan of their ads for years, so it’s really exciting to be joining the team.”
The ads will run on broadcast, social media, radio, and elsewhere until the conference championship games which start Jan. 19, 2020.
DDB Chicago created the “Agent vs. Agent” campaign. It shows how State Farm is Here to help life go right®. It offers the care of an agent who knows you, matched with technology that makes doing business easier.