State Farm® Official Sponsor of the 2026 Walt Disney World Marathon Weekend

State Farm Sponsorship Role at the 2026 Walt Disney World Marathon Weekend
As an official sponsor, State Farm was involved in the 2026 Walt Disney World Marathon Weekend, engaging with runners and their supporters through multiple channels:

• Health & Fitness Expo Booth: Located at the Expo, State Farm hosted the popular Bobblehead YOU! activation, where visitors created personalized bobbleheads featuring their own photos inserted into 11 different fun characters, including a Mickey Mouse runner, astronaut, unicorn, flower, and ice cream cone. This free activation attracted thousands of attendees eager to create keepsakes commemorating their marathon experience.

• Customized chEAR Cards: At the same booth, fans and family members could design State Farm-branded chEAR Cards to send personalized messages of encouragement to runners. This initiative helped foster community support and motivation throughout race weekend.
• Motivational Messaging: Runners received a special message from Jake from State Farm, reinforcing the brand’s commitment to encouraging and supporting participants at every stage of their running journey.
• Community Engagement: Beyond activations, the brand’s presence reinforced the company’s core value of being a Good Neighbor—showing up for communities in meaningful ways. Our sponsorship aligned with runDisney’s spirit of connection and perseverance.

 Event Impact and Reach

• Several thousand bobbleheads were personalized and distributed during the Expo.
• Thousands of chEAR Cards were customized, helping boost morale for runners during the race Weekend.
• State Farm engaged with thousands of runners and spectators throughout the event.