10:50 AM

Inside the Gamerhood

The Gamerhood challenge is a virtual neighborhood celebrating all things gaming.

Every Wednesday in June, at 4 p.m. CT on the State Farm® Twitch Channel, online gaming fans across the country will be welcomed to the State Farm Gamerhood Challenge. The Gamerhood is a virtual neighborhood celebrating all things gaming, where fans can interact live and will feature an impressive list of world-renowned gaming personalities, including:

SypherPK, Berleezy, IM Dontai, Emme Montgomery, Alfredo Diaz, Jeremy Dooley, BlackKrystel, Michael Jones with hosts Barbara Dunkelman and Alex “Golden Boy” Mendez.

The Gamerhood Challenge is the biggest and most inventive expansion into the online gaming space State Farm has made to date.


  • The Gamerhood Challenge is a first-of-its-kind, multi-episode competition, combining live gameplay and commentary, entertaining surprises, appearances by Jake from State Farm, and prize giveaways to viewers.
  • The five-episode series will take place in a custom-built neighborhood constructed on a 50,000 sq. ft. set. Each contestant competes from their own “tiny house” in a variety of games, while facing comedic obstacles relating to real-world home mishaps that might be reminiscent of some claims scenarios.
  • At the end of the series, one challenger will be named the Ultimate Gamerhood Champion, worthy of taking home the “Key to the Gamerhood” and State Farm will make a $100K donation in the winner’s name to Children’s Miracle Network Hospitals®.
About State Farm®:

For over 100 years, the mission of State Farm has been to help people manage the risks of everyday life, recover from the unexpected and realize their dreams. State Farm and its affiliates are the largest providers of auto and home insurance in the United States. Its more than 19,400 agents and 67,000 employees serve over 91 million policies and accounts – including auto, fire, lifehealth, commercial policies and financial services accounts. Commercial auto insurance, along with coverage for rentersbusiness ownersboats and motorcycles, is also available. State Farm Mutual Automobile Insurance Company is the parent of the State Farm family of companies. State Farm is ranked No. 44 on the 2023 Fortune 500 list of largest companies. For more information, please visit

Media Contact