NBA Post-season State Farm® Commercials and James Harden's Head
With the NBA postseason here and the Houston Rockets the No. 1 seed in the West, State Farm is launching two new spots on Friday April 13th featuring NBA All-Stars Chris Paul and James Harden, and Oscar Nunez (from NBC's "The Office").
Both are part of the ongoing “Get an agent that gets you” campaign, which demonstrates the value of having a relationship with a State Farm agent. The new films, “Teammates” and “Darkness,” give a comedic twist to the inspirational, emotional and over-stylized spots often seen during postseason play.
“Teammates” begins with Chris Paul’s inner thoughts as he ponders the meaning of team chemistry in a highly stylized world of shadowy defenders. In the end, the spot reveals he’s setting up an alley-oop for his State Farm Agent Cole Perez (played by Oscar Nunez). He dishes a no-look pass right before Cole grabs it and dunks over everyone’s head in dramatic fashion. They just get each other that well.
“Darkness” begins with Chris speaking to camera, delivering a motivational speech about his new role in Houston in a dramatic, dark setting. Suddenly, teammate James Harden interrupts by turning on the lights. We find James has disrupted a "DIY" commercial Chris and his State Farm Agent Cole are filming in the garage, showcasing a moment of comedy for fans.
Houston Rockets Point Guard James Harden standing alongside “Get Inside Harden’s Head,” State Farm’s larger-than-life 3D installation at the Rockets Liftoff party at Toyota Center in Houston, TX on April 7, 2018.
Created to showcase what it’s like to have a State Farm agent that really gets you, fans can go inside the installation and play an interactive game to help clear Harden’s head of distractions before the big game.
The “Get An Agent That Gets You” campaign showcases how having a State Farm agent is like having someone who knows you so well and is so helpful, it feels like they’re literally inside your head.
The “Get Inside Harden’s Head” installation was an articulation of that message, customized for NBA All-Star Weekend in LA. It is also making appearances at several home games in Houston throughout the remainder of the season and playoffs.
For over 100 years, the mission of State Farm has been to help people manage the risks of everyday life, recover from the unexpected and realize their dreams. State Farm and its affiliates are the largest providers of auto and home insurance in the United States. Its more than 19,400 agents and 67,000 employees serve over 91 million policies and accounts – including auto, fire, life, health, commercial policies and financial services accounts. Commercial auto insurance, along with coverage for renters, business owners, boats and motorcycles, is also available. State Farm Mutual Automobile Insurance Company is the parent of the State Farm family of companies. State Farm is ranked No. 44 on the 2023 Fortune 500 list of largest companies. For more information, please visit http://www.statefarm.com.