New commercials feature new faces
Jake from State Farm is joined by NBA stars to explain surprisingly great rates that fit any budget.
State Farm® is premiering its new NBA ad campaign during the NBA’s popular Christmas Day games. This is a continuation of the Surprisingly Great Rates message that debuted during the 2020 season.
This season we are tapping into the idea that people tend to live life based on our own assumptions – but sometimes, they're wrong.
“State Farm is debuting its new NBA ad campaign during the NBA’s popular Christmas Day games,” said Alyson Griffin, Head of Marketing for State Farm. “Not only will fans hear about how State Farm has surprisingly great rates that fit any budget from Jake and Chris Paul, but they’ll also see some of our new friends, Atlanta Hawks point guard Trae Young and Dallas Mavericks center Boban Marjanović.”
State Farm will own NBA Christmas Day across all ESPN platforms as the brand will have full ownership of ESPN.com/NBA and SportsCenter on Snapchat for 24 hours. State Farm will also serve as the presenting sponsor of ESPN’s NBA Hoop Streams Digital Live Show, which will air on Twitter, YouTube, Facebook and the ESPN App.
