Bloomington, IL, 08 August 2016 | 03:00 PM America/Chicago New analysis reveals annual societal cost estimated at $109 billion New Report Spotlights Dangers of Drowsy Driving In today’s fast-paced society, Americans are sacrificing sleep, which too often leads to tragic consequences on our roadways. A new report from the Governors Highway Safety Association (GHSA), Wake Up Call! Understanding Drowsy Driving and What States Can Do, points out that nearly 83.6 million sleep-deprived Americans are driving every day. And it’s taking a toll – an estimated 5,000 lives were lost in drowsy driving-related crashes last year. The report was funded through a grant from State Farm® with guidance from an expert panel. The extreme danger posed by tired drivers has prompted the National Highway Traffic Safety Administration (NHTSA) to expand its definition of impaired driving to include not only drunk, drugged and distracted, but also drowsy. In a newly available NHTSA estimate provided to GHSA for this report, the agency reveals the annual societal cost of fatigue-related fatal and injury crashes is a staggering $109 billion, not including property damage. The GHSA report, which comes as U.S. motor vehicle deaths were up 7.7 percent nationwide in 2015, examines the cause and effect of drowsy driving as well as how states and others can best address it. Additionally, it discusses legislative, enforcement, education, and engineering countermeasures being employed as well as in-vehicle technologies that are available today or on the horizon. While estimates of deaths caused by drowsy drivers range from 2% to 20% of all traffic fatalities, safety officials agree that the extent of the problem is not fully known. “There are challenges associated with both measuring and combating drowsy driving,” said GHSA Executive Director Jonathan Adkins, who oversaw the development of the report. “Law enforcement lack protocols and training to help officers recognize drowsy driving at roadside. And if a crash occurs, the drowsy driver may not report the cause due to concerns about monetary and other penalties.” “Drowsy driving is a serious safety issue on America’s roadways,” emphasized Chris Mullen, Director of Technology Research at State Farm. “We encourage drivers to remember the role that rest plays in safe driving, and to prioritize getting enough sleep before getting behind the wheel. As this report highlights, learning to recognize the warning signs of drowsiness can also help us take appropriate action if we become a drowsy driver.” To help State Highway Safety Offices (SHSOs) address the behavioral side of drowsy driving and develop strategies to combat it, the report explores the crash characteristics and drivers who are most at risk. “Teens and young adults are involved in more than half of all drowsy driving crashes annually,” pointed out Adkins. “People who work nights or long or irregular shifts are also more likely to get behind the wheel when they are too tired to drive, along with the estimated 40 million Americans who suffer from a sleep disorder.” That, said report author Pam Fischer, merits a change in how we view sleep. “Sleep is a restorative and life-sustaining activity that is just as important as eating right and exercising. When we skimp on sleep, we’re less able to react quickly – a critical element of safe driving. Our mental and physical health also suffers.” The report recommends SHSOs partner with other sectors, including public health, business, academia, and nonprofits, to change the culture. “Just like drunk driving and seat belts, it’s going to take all of us to get the public to recognize the seriousness of drowsy driving,” stressed Fischer. Wake Up Call! highlights some states that are working collaboratively to address the problem: In Iowa, the Governor’s Traffic Safety Bureau joined with law enforcement, elected officials, community and business partners, and researchers to convene the nation’s first statewide drowsy driving summit. The summit covered research on the extent of the problem and strategies to address it, such as in-vehicle technology, stepped-up enforcement, weekly safety reminders on variable message signs, and public outreach through a partnership with one of the state’s largest supermarket chains. In Utah, highway signs reminding motorists that Drowsy Driving Causes Crashes and encouraging Drowsy Drivers [to] Pull Over if Necessary are credited with reducing the incidence of these crashes by as much as 63%. Meanwhile, the Sleep Smart. Drive Smart Alliance, a public-private partnership, has been educating the public about the hazards of driving sleepy since 2005. Drowsy driving is addressed in the state’s teen driving program and at parent nights, and novice drivers must pass an online test that assesses their knowledge of drowsy driving before obtaining a permit. New York State’s, safety, education and health officials are partnering to educate teens about drowsy driving through the development of a standardized driver education curriculum, an interactive school-based initiative, later school start times, and a statewide coalition. An interactive PDF version of the new report, and infographics, are available online. GHSA will hold a webinar to discuss key findings and recommendations on August 11 at 2 p.m. EDT. Register at https://attendee.gotowebinar.com/register/5612028670699401217. About GHSAThe Governors Highway Safety Association (GHSA) is a nonprofit association representing the highway safety offices of states, territories, the District of Columbia and Puerto Rico. GHSA provides leadership and representation for the states and territories to improve traffic safety, influence national policy, enhance program management and promote best practices. Its members are appointed by their Governors to administer federal and state highway safety funds and implement state highway safety plans. Contact GHSA at 202-789-0942 or visit www.ghsa.org. Find us on Facebook at www.facebook.com/GHSAhq or follow us on Twitter @GHSAHQ. About State Farm®: The mission of State Farm is to help people manage the risks of everyday life, recover from the unexpected, and realize their dreams. State Farm and its affiliates are the largest providers of auto and home insurance in the United States. Its nearly 19,000 agents and approximately 58,000 employees serve approximately 83 million policies and accounts – approximately 81 million auto, fire, life, health and commercial policies and approximately 2 million bank accounts. Commercial auto insurance, along with coverage for renters, business owners, boats and motorcycles, is available. State Farm Mutual Automobile Insurance Company is the parent of the State Farm family of companies. State Farm is ranked No. 36 on the 2018 Fortune 500 list of largest companies. For more information, please visit http://www.statefarm.com.