Opening doors for small business in our communities

With more than 19,000 agents, who are small business owners in the communities where they live and work, State Farm® is truly a good neighbor. We know that when starting a new small business, it is easy to become overwhelmed with the finances, time and energy it takes to turn an idea into a reality. And who understands this better than State Farm agents?

This commitment to small businesses across the country lends itself to NBCUniversal’s Open Doors – a purpose-driven, cultural awareness program that celebrates diverse small businesses during key cultural moments.

“Open Doors gives us the opportunity to equip diverse, small business owners with resources that offer tips, strategies and great business practices to help them and their enterprises grow in the communities they serve,” said Alyson Griffin, Marketing Vice President, State Farm. “This initiative is one of the many ways State Farm is helping good neighbors realize their dreams.”

In the Balancing Passion and Profit: Insights from Small Business Owners series, Open Doors features inspiring stories about small business owners and their State Farm agents.

Open Doors featured Jamar Luster, owner of Ripe Life Juice Co., and State Farm Agent Leslie West from Rockford, Ill., in recognition of National Black Business Month,

Recognizing Hispanic Heritage Month and Women Owned Small Business Month, Open Doors featured Maria Alvarez, owner of Maria’s Cakes, and State Farm Agent Axel Jimenez from Normal, Ill.