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Opening doors for small business in our communities

Open Doors supports small businesses across the country

With more than 19,000 agents, who are small business owners in the communities where they live and work, State Farm® is truly a good neighbor. We know that when starting a new small business, it is easy to become overwhelmed with the finances, time and energy it takes to turn an idea into a reality. And who understands this better than State Farm agents?

This commitment to small businesses across the country lends itself to NBCUniversal’s Open Doors – a purpose-driven, cultural awareness program that celebrates diverse small businesses during key cultural moments.

“Open Doors gives us the opportunity to equip diverse, small business owners with resources that offer tips, strategies and great business practices to help them and their enterprises grow in the communities they serve,” said Alyson Griffin, Marketing Vice President, State Farm. “This initiative is one of the many ways State Farm is helping good neighbors realize their dreams.”

In the Balancing Passion and Profit: Insights from Small Business Owners series, Open Doors features inspiring stories about small business owners and their State Farm agents.

Open Doors featured Jamar Luster, owner of Ripe Life Juice Co., and State Farm Agent Leslie West from Rockford, Ill., in recognition of National Black Business Month,

Recognizing Hispanic Heritage Month and Women Owned Small Business Month, Open Doors featured Maria Alvarez, owner of Maria’s Cakes, and State Farm Agent Axel Jimenez from Normal, Ill.

About State Farm®:

For over 100 years, the mission of State Farm has been to help people manage the risks of everyday life, recover from the unexpected and realize their dreams. State Farm and its affiliates are the largest providers of auto and home insurance in the United States. Its more than 19,400 agents and 67,000 employees serve over 91 million policies and accounts – including auto, fire, lifehealth, commercial policies and financial services accounts. Commercial auto insurance, along with coverage for rentersbusiness ownersboats and motorcycles, is also available. State Farm Mutual Automobile Insurance Company is the parent of the State Farm family of companies. State Farm is ranked No. 44 on the 2023 Fortune 500 list of largest companies. For more information, please visit

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