Bloomington, IL,
18
June
2020
|
14:32 PM
America/Chicago

PSA Challenges Viewers to Confront Racial Injustice

Love Has No Labels delivers equality message and resources for the public to take action.

A new PSA from the iconic Love Has No Labels campaign inspires all Americans to fight for racial equality. The Ad Council spot supports the ongoing fight for racial justice for the Black community.

The spot builds on the campaign’s longstanding effort to address bias. It holds a mirror to the simple acts of freedom often celebrated and taken for granted by non-Black Americans. It then reveals the stark contrast of those freedoms to the systemic racism and injustice many Black people endure.

The campaign encourages viewers to come together for racial justice. It also directs to lovehasnolabels.com for educational and actionable resources to help continue the work toward equality.

“The campaign’s message is very simple yet profound: we all have a role to play in dismantling systemic racism in this country,” said Lisa Sherman, president & CEO of the Ad Council. “It’s time for Americans to listen, learn and act. While we know these long-simmering problems are nothing new, we want to leverage this moment in time, a national reckoning with race, and inspire change.”

State Farm® is a brand partner for Love Has No Labels. Brand partners provide support by promoting content across our channels. In addition to funding the campaign, we show support during the year through online and offline activations. These include social messaging, custom content creation and employee engagement events.