14:13 PM

Scripps Network TV Posts Story About Customer Trends During COVID-19

In interview, Kristyn Cook talks about reduced driving and filling life insurance needs.

Scripps television reporter Stephanie Stone reached out to State Farm® for assistance on a story about how the COVID-19 pandemic has changed the way customers have been approaching their insurance needs, and how the insurance industry has responded.

The Scripps network, which includes 60 stations in 42 markets across the United States, published the story this month. In it, Stone talks about changes to the insurance industry and various auto related differences due to people not driving as much while they have been sheltering at home.

“We routinely engage with reporters to promote and protect the State Farm brand,” Public Affairs Senior Specialist Sevag A Sarkissian said. “The information we share is crafted to be useful to customers and those who may be considering their insurance options.”

Stone interviewed Senior Vice President Agency and Marketing Kristyn Cook, and in addition to talking about current driving trends and returning value to auto customers, Stone asked about what State Farm is seeing in home and life insurance.

“There were many exciting factors about this reporter’s interaction including the story’s potential reach, her familiarity and enthusiasm about State Farm and the opportunity to work with Kristyn on conducting the virtual interview,” Public Affairs Senior Specialist Chris Pilcic said.

For additional perspective, State Farm recommended an interview with Insurance Information Institute as well.

 “All of those elements made it a good opportunity for State Farm to leverage one interview to reach audiences in dozens of key markets across the United States,” Chris said, “and it presented an opportunity for our agents to link to local content for their social audiences.”