Bloomington, Ill.,
11:55 AM

Sharp Dressed Dogs

State Farm® alliance with Trupanion® featured by popular pet influencer WeRateDogs®

Building off the success of the recent big game ads featuring Jake, State Farm and Trupanion joined together on a unique social media opportunity with top online influencer, WeRateDogs®. The effort, aimed at promoting the importance of pet medical insurance, highlighted a fun photo spread featuring pet dogs wearing Jake’s signature red shirt and khaki pants.

We Rate Dogs Twitter postThe posts went live March 2 on Twitter, Instagram and Facebook. Combined, the posts received nearly 107 thousand likes. WeRateDogs has over 11 million combined social media followers.

One of the featured dogs is Tavi, a Canine Companions for Independence® puppy, sponsored by State Farm. A potential future service dog, Tavi is being raised by State Farm employees Robin and Tony Bird.

Benefits of Pet Medical Insurance

For Illinois State Farm agent Axel Jimenez, talking about pets comes naturally. “My agency is BIG on keeping updated on household members. Asking about pets is a very easy step since we view fur babies as household members. Showing customers that we care about everyone in their family helps with relationship building and pet medical is a great product to offer pet parents.”

Pet medical insurance is an important part of a financial plan to help prepare for unexpected illness or injury. The last thing any pet owner wants to decide is whether they can afford to treat their beloved dog or cat for illness or injury. Medical insurance for pets makes the decision easier, allowing pet owners to focus on care and not cost.

Since 2018, State Farm has offered medical insurance for pets through Trupanion, first piloting the product in six states before expanding to all 50 states and the District of Columbia in 2020. Pet owners can sign up for medical insurance by visiting the State Farm website at or by contacting an authorized State Farm agent.

Note: Pet owners in AR, SC, RI, and MA can sign-up for a pet medical policy online only at this time.

Why Pet Medical Insurance Matters

Agent Axel Jimenez shares his own story of the importance of pet medical insurance and how it helped his family and his dog, Archie.

About State Farm®:

For over 100 years, the mission of State Farm has been to help people manage the risks of everyday life, recover from the unexpected and realize their dreams. State Farm and its affiliates are the largest providers of auto and home insurance in the United States. Its more than 19,400 agents and 67,000 employees serve over 91 million policies and accounts – including auto, fire, lifehealth, commercial policies and financial services accounts. Commercial auto insurance, along with coverage for rentersbusiness ownersboats and motorcycles, is also available. State Farm Mutual Automobile Insurance Company is the parent of the State Farm family of companies. State Farm is ranked No. 44 on the 2023 Fortune 500 list of largest companies. For more information, please visit

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