State Farm® and Dude Perfect Announce Partnership Across Content and Live Events.

State Farm and Dude Perfect 1

State Farm announced today a partnership with Dude Perfect, the leading creator-founded sports and entertainment company. As part of this new agreement, State Farm becomes the Official Insurance Partner of Dude Perfect and the presenting partner of Overtime, Dude Perfect's most popular sports variety show franchise on YouTube.

The partnership kicks off with a tentpole experiential activation tied to The Big Tournament kicking off this summer. State Farm and Dude Perfect will introduce the Impossible Soccer Wall, bringing the popular digital content series to life as an interactive fan experience in major host cities throughout the tournament including Philadelphia (June 27 and 28), Dallas (July 3) and Atlanta (July 15).  Through these on-site activations, fans can attempt a Dude Perfect-style trick shot and compete for a spot on a national leaderboard.

“At State Farm, we believe connection is everything—between customers, their communities and the moments that matter most,” said Alyson Griffin, Head of Marketing at State Farm. “Partnering with Dude Perfect brings that belief to life through experiences that are fun, engaging and built for sports fans and families. Whether fans are taking on the Impossible Soccer Wall, cheering on their teams, or sharing a moment worth celebrating, we’re showing up right next to them. Dude Perfect has created an incredible community around creativity and connection, and that’s exactly what being a Good Neighbor is all about—showing up with heart, imagination and a spirit of fun.”

As the presenting partner for Dude Perfect’s Overtime, which recently celebrated its 50th episode, the signature series will now be known as Overtime Presented by State Farm®. The collaboration will feature deep brand and logo integration, including a refreshed Overtime desk and set features, culminating in the debut of a new, state-of-the-art Overtime studio at Dude Perfect’s Frisco headquarters in fall 2026.

"State Farm has been a fixture in sports and family entertainment for decades, and they understand what makes our community special," said Andrew Yaffe, CEO of Dude Perfect. "This partnership brings that same playbook, presenting sponsorships, talent integration, and in-person activation into creator-led entertainment at full scale. Hitting the 50th edition of Overtime with State Farm as our presenting partner and bringing the Impossible Soccer Wall to fans this summer, gives us the chance to build something our fans will want to be part of, on screen and in person."

By aligning with Dude Perfect’s sports and family-friendly programming, State Farm gains access to a highly engaged multi-generational audience. This is another example of how State Farm combines integrated content, real-world experiences and agent-level tools to connect with customers on their passion points through the channels they care about most.

About Dude Perfect:

Dude Perfect is the leading creator-founded entertainment company focused on family-friendly sports and lifestyle content. Founded in 2009 by five college friends, Tyler Toney, Cory Cotton, Coby Cotton, Garrett Hilbert, and Cody Jones, making sports trick shot videos, Dude Perfect's YouTube channel has become the biggest sports account on YouTube with more than 60 million subscribers. The group has garnered more than 18 billion views across platforms, and has featured celebrities and athletes like Steph Curry, Serena Williams, Luka Doncic, Caitlin Clark, and CeeDee Lamb. Dallas-based Dude Perfect has since expanded into a diversified media business across video content, popular simulcasts for professional sports like the NFL on Amazon, a best-selling toy in Walmart, and live tours.