State Farm® Named One of TIME Magazine’s World’s Best Brands

TIME Magazine, in partnership with Statista, ranked State Farm as the #1 Best Auto Insurance Brand in the United States, and one of the World’s Best Brands.

Time Magazine's World's Best Brands

This honor comes following a comprehensive survey of opinions and experiences of U.S. consumers, spotlighting companies that consistently deliver quality, innovation, and trust.

The Heart of State Farm Success: Customers

“This achievement reflects the trust our customers place in State Farm, and all the ways our agents and employees bring the Good Neighbor promise to life,” says Kristyn Cook, State Farm Chief Agency, Sales & Marketing Officer. “At State Farm, our purpose has always been clear: Putting customers first and serving our communities. This recognition inspires us to continue raising the bar to deliver for our customers every day."

State Farm Head of Marketing Alyson Griffin adds, "This recognition is a celebration of every customer, agent and employee who’s helped State Farm become a brand that truly lives in the heart of culture. We’re constantly reimagining our marketing playbook alongside our customers. We show up in the places and spaces where our audiences are spending their time, whether that’s TikTok, Twitch, the local little league field or right at home with friends and family.” 

“Consistency is our superpower. From our iconic red and khaki to the Good Neighbor spirit woven into every campaign, digital experience and community moment. We’re committed to delivering a brand that feels familiar, relevant, and authentic — no matter how or where you meet us. This honor from TIME and Statista is proof that when you lead with purpose and keep people at the center of every decision, you build a legacy that lasts.”

 The Survey: What Made State Farm Stand Out?

Consumers were asked about the brands they know, recognize, like, use and would choose again. To determine the best brand in each category, TIME and Statista calculated a weighted overall score based on five key dimensions:

• Brand Awareness: How well consumers recognize the brand.
• Social Buzz: The volume and positivity of conversations on social media.
• Likability: How much consumers like the brand.
• Usage: Actual consumer use of the brand’s products or services.
• Loyalty: The likelihood consumers would continue using the brand or recommend it.

State Farm excelled in all categories, receiving a perfect score of 100 percent. This impressive performance underscores the State Farm commitment to be America’s first and best choice in products and services, including best-in-class auto, home, and life insurance.

Looking Ahead

Being named the #1 Best Auto Insurance Brand by TIME and Statista is a proud moment for State Farm and serves as a reminder of our motivation to be there, Like a Good Neighbor, for our customers every day.

To create an affordable price just for you, start a quote at StateFarm.com or contact your local State Farm agent.