State Farm and Disney Team Up to Create Good Neighbor Magic
The iconic brands are celebrating a new, multi-year strategic alliance.
State Farm® and The Walt Disney Company (NYSE: DIS) today announced a new multi-year relationship spanning the Disney Parks and Resorts and Disney Advertising Sales businesses. The collaboration of these two nearly 100-year-old iconic brands – whose shared values represent being good neighbors and helping people realize their dreams – will allow both to engage in new and important ways together.
“State Farm is honored to team up with Disney on exciting new experiences and opportunities that are only made possible with a good neighbor and a little magic,” said Rand Harbert, chief agency, sales & marketing officer at State Farm. “Both brands strive to help people realize their dreams. Together, we’ll work to do good and spread joy in communities across the country.”
“Our long-standing collaboration with State Farm represents the epitome of best-in-class relationships,” said Rita Ferro, President Disney Advertising Sales. “The creative executions our two brands have deployed across our media businesses throughout the years consistently raise the bar, and we’re excited to extend that relationship across several parts of our company in unique ways.”
Born just one year apart, State Farm and Disney are beloved and iconic brands, both deeply rooted in fostering a sense of community, improving lives and giving back. These common values will drive how the relationship comes to life over the coming years.
“We’re thrilled to welcome State Farm into a strategic alliance,” said Tiffany Rende, The Walt Disney Company Senior Vice President of Marketing Partnerships, Alliances and Card Services. “Our companies share so many of the same values, and this enhanced relationship provides us with the perfect opportunity to collaborate, making magic with upcoming projects that we know our guests and consumers will enjoy.”
Beginning this year, consumers will see this alliance take shape in the form of collaborations on exciting events and sponsorships such as an event during the Disney Dreamers Academy at Walt Disney World® Resort, Good Neighbor Month celebrations in September, the 2023 Walt Disney World Marathon Weekend sponsorship and more.
State Farm will also sponsor two venues located at Walt Disney World® Resort, State Farm Waterview Park at Disney Springs and State Farm Field House at ESPN Wide World of Sports Complex.
In addition, State Farm will be the presenting sponsor of the upcoming Disney Parks planDisney Podcast and the presenting sponsor of the popular “Five Fantastic Things to Watch This Weekend” segment of the weekly D23 Inside Disney podcast.
State Farm and Disney have additional exciting announcements planned and will unveil more throughout 2022 and beyond.
Good Morning America!
To celebrate the alliance between State Farm and Disney, Good Morning America helped State Farm surprise a Good Neighbor family in High Point, N.C., with an all-expenses-paid trip to the Walt Disney World® Resort. The mother-daughter team, Lakisha and Laila Ratliff, started a lemonade stand to give back to the less fortunate. Proceeds from the pair’s drink sales are used to create care packages for those in need. In addition to the trip, State Farm also awarded Laila and Lakisha a $10,000 check to donate to a charity of their choice and a juicer to support her small business.
About The Walt Disney Company:
The Walt Disney Company, together with its subsidiaries and affiliates, is a leading diversified international family entertainment and media enterprise that includes Disney Parks, Experiences and Products; Disney Media & Entertainment Distribution; and four content groups—Studios, General Entertainment, Sports and International—focused on developing and producing content for DTC, theatrical and linear platforms. Disney is a Dow 30 company and had annual revenues of $67.4 billion in its Fiscal Year 2021.
For over 100 years, the mission of State Farm has been to help people manage the risks of everyday life, recover from the unexpected and realize their dreams. State Farm and its affiliates are the largest providers of auto and home insurance in the United States. Its more than 19,400 agents and 67,000 employees serve over 91 million policies and accounts – including auto, fire, life, health, commercial policies and financial services accounts. Commercial auto insurance, along with coverage for renters, business owners, boats and motorcycles, is also available. State Farm Mutual Automobile Insurance Company is the parent of the State Farm family of companies. State Farm is ranked No. 44 on the 2023 Fortune 500 list of largest companies. For more information, please visit http://www.statefarm.com.