State Farm® Brings Southern Charm to Bravo Fan Fest 2026
A Shem Creek-inspired experience in Charleston invites fans to discover their Southern Charm persona, customize a boat tote and meet Craig Conover, Shep Rose and Molly O’Connell.
State Farm is bringing a little Southern Charm to Bravo Fan Fest 2026 with an immersive fan experience inspired by Charleston’s iconic Shem Creek.
Bravo Fan Fest takes place Saturday, Oct. 24, at the North Charleston Performing Arts Center, bringing fans together for live programming, immersive experiences and appearances from stars across the Bravo universe. Watch What Happens Live with Andy Cohen will also tape special episodes in the days leading up to the event.
A familiar presence at BravoCon and Bravo Fan Fest, State Farm designed its 2026 activation around Southern Charm and the way Bravo fans participate in the stories and communities they love.
“Bravo fans have built a community around the shows they love, and that shared passion is at the heart of what we’re bringing to Bravo Fan Fest,” said Alyson Griffin, Head of Marketing at State Farm. “The goal is to be part of that community, add to the fun, and bring our Good Neighbor spirit to the celebration. That's why we’re giving fans an experience they can step into, personalize, and make their own.”
Discover your Southern Charm persona
At the State Farm experience, attendees can step onto a Shem Creek-inspired pier for an interactive video that reveals their Southern Charm persona. Designed with social sharing in mind, the experience gives fans a personalized piece of content to take with them and share with fellow Bravoholics.
From there, attendees can cross the bridge to customize a classic boat tote with a bag scarf of their choice. Each tote includes a QR code connecting fans directly to State Farm—a reminder that good neighbors and personalized coverage options are close by.
Meet Craig Conover, Shep Rose and Molly O’Connell
State Farm will also host meet-and-greets with Southern Charm cast members Craig Conover, Shep Rose and Molly O’Connell.
The appearances connect the experience directly to the Charleston-based series and give fans an opportunity to interact with cast members in the city at the heart of the show.
Giving fans a say on Watch What Happens Live
The charm begins before Saturday’s main event. State Farm is also sponsoring a poll during the Friday taping of Watch What Happens Live with Andy Cohen’s “Charmers & Captains” episode.
The poll will put audience members in the middle of the conversation and give fans a say in all the drama.
Showing up where fandom becomes community
Bravo fans do more than watch their favorite shows. They discuss every episode, follow cast members, create and share content, attend live events and build relationships with other fans.
That sense of participation is what makes Bravo Fan Fest a natural place for State Farm to show up. Rather than simply placing the brand alongside the fandom, State Farm is creating an experience that gives the community something fun, personalized and memorable to take part in.
It is part of a broader approach to showing up in the places people already care about—building familiarity and connection before they need insurance and reminding fans that a Good Neighbor is close by when they do.
For additional information about the event, visit the official Bravo Fan Fest website.
For over 100 years, the mission of State Farm has been to help people manage the risks of everyday life, recover from the unexpected and realize their dreams. State Farm Mutual Automobile Insurance Company and its affiliates are the largest providers of auto and home insurance combined in the United States. Its more than 19,200 agent offices and over 62,000 employees serve over 96 million policies and accounts – including auto, fire, life, health, commercial policies and financial services accounts. Commercial auto insurance, along with coverage for renters, business owners, boats and motorcycles, is also available. State Farm Mutual Automobile Insurance Company is the parent of the State Farm family of companies. State Farm is ranked No. 32 on the 2025 Fortune 500 list of largest companies. For more information, please visit http://www.statefarm.com.