STATE FARM™ AND GOLDEN STATE WARRIORS INVITE FANS TO RING IN THE LUNAR NEW YEAR!

Recognizing that over 20 percent of the global population celebrates the lunar new year, State Farm extended their wishes to Asian Americans in the community. State Farm, in collaboration with the Golden State Warriors, transformed the Oracle Arena in Oakland into a Lunar New Year celebration on the first day of the holiday, January 28, 2017. This festive environment provided fans a memorable Lunar New Year celebration, as they watched the Warriors take on the Clippers.

“It’s an honor to support this meaningful and joyful holiday with the Golden State Warrior fans and those celebrating the Lunar New Year. My sincere lunar new year wishes to everyone, and may the year of the rooster bring prosperity,” said Patty Morris, Brand Content Director for State Farm.

NBA basketball games are one of the most watched sporting events over others. The 2016 NBA finals attracted over 20 million American viewers. On the first day of the Lunar New Year, nearly 20,000 lucky fans filled The Oracle Arena to witness the Golden State Warriors battle the Los Angeles Clippers. Audiences enjoyed a unique opportunity to cheer on their home team while taking in the ambience provided by State Farm.

State Farm provided fans a complementary “Splash Towel” and they made a special Lunar New Year announcement while performers took to center court performing the legendary lion dance. Fans described the Warriors vs. Clippers game as unforgettable. One fan said, “I feel so lucky to be a part of tonight”, and another fan added that, “seeing all ethnicities embracing this holiday was a moving experience.” This event launched a collaborative effort between State Farm and the NBA.