State Farm® takes the center circle with Baller League US

State Farm announced today a landmark sponsorship of Baller League US, joining the innovative creator-led soccer league as its official insurance sponsor. This sponsorship places the nation’s leading home and auto insurer at the forefront of a rapidly evolving sports and entertainment landscape. Baller League US kicks off its highly anticipated inaugural season in south Florida on Thursday, March 19, with live telecasts featured on CBS Sports and its dedicated 24/7 soccer streaming channel, CBS Sports Golazo Network. 

As the official insurance sponsor, State Farm maintains a highly visible presence throughout the entire 10-week season, as the brand integrates across all Baller League US telecasts, dynamic in-arena experiences, digital and social content, exclusive creator content, and interactive multi-streams across YouTube and Twitch channels. A key element of this collaboration places the iconic State Farm logo directly on the pitch at the center circle, ensuring prime visibility during every match. Additionally, State Farm will serve as the official title sponsor for the Baller League US playoffs following the regular season.

“Baller League US sits at the intersection of sport, culture, and innovation, and that’s exactly where State Farm wants to be,” said Kristyn Cook, Chief Agency, Sales & Marketing Officer at State Farm. “Sponsoring this league is about showing up in the new spaces where the next generation is building community, engaging authentically and redefining what fandom looks like.”

Baller League is revolutionizing the global soccer scene by becoming the first platform that professionalizes the sport through a unique, fast-paced 6-a-side team format. The league successfully merges elite soccer talent and renowned professional athletes with influential content creators and cultural icons. Building on massive success established in Germany and the UK, the U.S. expansion features 10 teams, each led by superstar managers drawn from the worlds of sports, music and entertainment. 

The inaugural season promises high-octane action with a core roster of more than 200 players and surprise wildcard stars introduced on a weekly basis throughout the regular season. The impressive lineup of superstar managers driving Baller League US includes IShowSpeed, J Balvin, Marlon Lundgrea, Kai Cenat & AMP, xQc, Odell Beckham Jr., Ronaldinho, Druski and Usain Bolt. This star-studded roster ensures a massive global reach and unmatched fan engagement from the very first whistle. 

“From day one, Baller League has been about reimagining how soccer connects with modern audiences,” said Felix Starck, co-founder and CEO of Baller League. “Partnering with a brand like State Farm for our U.S. launch is incredibly meaningful because they share our commitment to innovation, community and reaching fans in new ways. Having State Farm at the center circle for our inaugural season is the perfect way to kick off this next chapter for Baller League in the United States.”

About State Farm: 

For over 100 years, the mission of State Farm has been to help people manage the risks of everyday life, recover from the unexpected and realize their dreams. State Farm and its affiliates are the largest providers of auto and home insurance combined in the United States. Its more than 19,200 agent offices and 65,000 employees serve over 96 million policies and accounts – including auto, fire, life, health, commercial policies and financial services accounts. Commercial auto insurance, along with coverage for renters, business owners, boats and motorcycles, is also available. State Farm Mutual Automobile Insurance Company is the parent of the State Farm family of companies. State Farm is ranked No. 36 on the 2025 Fortune 500 list of largest companies. For more information, please visit http://www.statefarm.com.

About Baller League:

Baller League was founded to provide the first global stage professionalising the most played game on the planet - small-sided soccer. It’s a league created to merge elite sport, digital-first entertainment and contemporary culture into one dynamic soccer experience. Baller League is rapidly expanding its global reach and is establishing itself as one of the most exciting emerging sporting properties in the world. 

The league has already seen major success in the UK and Germany, drawing millions of live viewers per match day and building a passionate digital-first fanbase. The U.S. launch in Miami will feature a ten-matchday season culminating in a playoff finale, with every match broadcast live and distributed across streaming platforms and broadcast partners.

Baller League brings together legendary sporting figures with influential names from culture and entertainment. The star-studded lineup includes Usain Bolt, Druski, Ronaldinho, Odell Beckham Jr and streaming sensations IShowSpeed, Marlon, xQc, AMP, and Westcol. Baller League continues to redefine modern sport entertainment - immersive, culturally connected and built for the new generation of fans.