State Farm® teams up with Snapchat to create Let’s Go Hoops Game
It’s the first-ever Snapchat game sponsored by a brand.
State Farm and Snap Inc., together with creative agency Translation and media agency OMD, built an engaging experience for users to go head-to-head with NBA stars Trae Young and Chris Paul, while their good neighbor, Jake from State Farm, cheers everyone on from the sidelines.
Let's Go Hoops will run through the end of the NBA Finals in June and may extend through the 2022 NBA Draft.
What is the game?
Let’s Go Hoops is a pop-a-shot-style basketball Snapchat Game. Players can compete as their Bitmoji, along with Chris Paul and Trae Young’s new Bitmojis, to try to score as many baskets as possible as they race to win the scoring title.
Where to find the game?
- Search "Let's Go Hoops" in your Snapchat app or on your mobile phone’s browser.
- Tap the State Farm Snap Ads to play the game.
- Use the Let’s Go Hoops augmented reality (AR) Lens on Snapchat, which provides a direct link to the Snapchat Game. The Lens enables Snapchatters to pick their Let's Go Hoops lineup and pose for a photo with Trae Young, Chris Paul, and Jake from State Farm.
- In Snapchat, tap the rocket icon in the Chat tab to access Snap Games.
For 100 years, the mission of State Farm has been, and continues to be, to help people manage the risks of everyday life, recover from the unexpected, and realize their dreams. State Farm and its affiliates are the largest providers of auto and home insurance in the United States. Its more than 19,400 agents and approximately 53,400 employees serve over 87 million policies and accounts – which includes auto, fire, life, health, commercial policies and financial services accounts. Commercial auto insurance, along with coverage for renters, business owners, boats and motorcycles, is available. State Farm Mutual Automobile Insurance Company is the parent of the State Farm family of companies. State Farm is ranked No. 39 on the 2021 Fortune 500 list of largest companies. For more information, please visit http://www.statefarm.com.