State Farm® to play prominent role in NBA All-Star 2022
Company to sponsor All-Star Saturday Night, debut new commercials, and assist the community.
All-Star Saturday Night
After Covid-19 related cancellations in 2021, State Farm All-Star Saturday Night (ASSN) is back, as part of the 75th NBA All-Star 2022. State Farm All-Star Saturday Night will take place on Saturday, Feb. 19 at 8 p.m. ET (televised on TNT) at Rocket Mortgage FieldHouse in Cleveland, Ohio.
Featuring the Taco Bell Skills Challenge, MTN DEW 3-Point Contest and AT&T Slam Dunk, State Farm All-Star Saturday Night is always one of the highlights of the NBA All-Star.
- New Commercial Spots
This season’s State Farm “Challenge Your Assumptions” campaign continues with two new commercial spots: 2K Gamers and Clipboard. The campaign challenges fans’ commonly held assumptions as a parallel to assumptions they might hold about the company’s home and auto rates, when in fact State Farm has Surprisingly Great Rates.
The spots feature point guard Chris Paul of the Phoenix Suns, and introduce Minnesota Timberwolves center Karl-Anthony Towns, Twitch Streamer & YouTuber GoldGlove, and Phoenix Suns Coach Monty Williams, also coaching Team LeBron in the All-Star Game.
State Farm Assist Tracker
During the All-Star Game, the NBA and State Farm® will donate $1,900 for every assist made, with the total amount split between the two-Cleveland based beneficiaries.
The Kent State I Promise Scholars Program provides higher education opportunities and wrap around support for underserved I Promise students in Northeast Ohio, while the Greater Cleveland Food Bank is the largest hunger relief organization in Northeast Ohio annually serving more than 400,000 people and providing life-saving food benefits to those in need.
In total, nearly $1 million will be donated to both organizations.