Throughout All-Star Weekend, the State Farm Home Court fan experience will be at the NBA Crossover Space. Fans will have a locker room experience featuring memorabilia items from Chris Paul, James Harden, and their State Farm agent Cole Perez. Items will include trophies, signed athlete jerseys, Cliff Paul bobble heads, and various other limited-edition items. Fans engagement will trigger historical game highlights or a State Farm commercial to play on a video screen. An augmented reality photo op with Chris Paul will also be available in the lounge. Fans can take a photos to share on their social media channels.

On Sunday, Feb. 17, State Farm will have a PB&J Combination Station at the Bleacher Report X NC event. Constructed as a loaf of bread, fans will be served variations of the NBA’s favorite snack. The State Farm activation features a Gaming Lounge and fans can pose with their friends for a PB&J photo to share on social media. The Bleacher Report X NC is a ticketed event.

State Farm will also premiere two new TV spots over All-Star Weekend. Both continue to demonstrate how State Farm agent Cole Perez (actor Oscar Nuñez) is always here to help NBA All-Stars Chris Paul and James Harden.

Links and details about the commercials:

• In Explosion, State Farm Agent Cole Perez is here to help Chris Paul and James Harden when heating up leftovers in the microwave doesn't go exactly as planned.

• Triple Threat highlights the relationship between Chris Paul and his State Farm Agent Cole Perez, who is always thinking ahead, and the many ways he is here to help.

“Deer” is the fourth commercial to launch in the 2018-19 basketball season. Four more are scheduled in 2019. They all communicate that whether it’s the game of basketball or the game of life, when you have a trusted playmaker like a State Farm agent on your team, you can always trust that they’ve “got you.”

State Farm kicked off the 2018-19 NBA season with three spots that debuted on NBA Opening Day (October 16, 2018). They continue the relationship between Chris Paul and his State Farm agent Cole Perez, played by actor Oscar Nuñez. The spots also feature Chris’ Houston Rockets teammate James Harden, and a cameo by Ty Teveldal, a real State Farm agent from Sioux Falls, SD.

Links and details about the commercials:

• In RoboAgent, Cole, Chris and James receive a visit from a knockoff robot created by a rival insurance company to compete with State Farm and the value of its agents. To James and Chris’s bemusement, the robot looks like Cole. In the end, a robotic display of emotion reveals the knockoff .can’t replicate the humanity and compassion of a State Farm agent.

• Nice Moments has Chris and Cole staring at clouds sitting on Cole’s car while they wait for help with a flat tire. To Chris’s confusion, Cole thinks every cloud looks like an overly detailed insurance disaster waiting to happen. This prompts Chris to suggest a vacation, to which Cole replies, “You know Chris, some of us don’t have an offseason.”

• In 19k Jerseys Cole shows Chris his new State Farm agent league jersey, numbered 13,172. Why such a high number? Cole explains that State Farm has over 19,000 agents. “I wanted number 13,171,” Cole says, “but Ty from Sioux Falls is in town, and he called dibs.” That’s when real State Farm agent Ty makes his cameo appearance.

In the News:

• Sports Illustrated: Chris Paul Q&A: Playing with Carmelo Anthony, Battling the Warriors and More (10/17/18)
• NYSportsJournalism.com: State Farm Brings Starters Chris Paul, James Harden Back For NBA Campaign (10/17/18)