Both are part of the ongoing “Get an agent that gets you” campaign, which demonstrates the value of having a relationship with a State Farm agent. The new films, “Teammates” and “Darkness,” give a comedic twist to the inspirational, emotional and over-stylized spots often seen during postseason play.

“Teammates” begins with Chris Paul’s inner thoughts as he ponders the meaning of team chemistry in a highly stylized world of shadowy defenders. In the end, the spot reveals he’s setting up an alley-oop for his State Farm Agent Cole Perez (played by Oscar Nunez). He dishes a no-look pass right before Cole grabs it and dunks over everyone’s head in dramatic fashion. They just get each other that well.

“Darkness” begins with Chris speaking to camera, delivering a motivational speech about his new role in Houston in a dramatic, dark setting. Suddenly, teammate James Harden interrupts by turning on the lights. We find James has disrupted a "DIY" commercial Chris and his State Farm Agent Cole are filming in the garage, showcasing a moment of comedy for fans.

Get Inside Harden’s Head

Houston Rockets Point Guard James Harden standing alongside “Get Inside Harden’s Head,” State Farm’s larger-than-life 3D installation at the Rockets Liftoff party at Toyota Center in Houston, TX on April 7, 2018.

Created to showcase what it’s like to have a State Farm agent that really gets you, fans can go inside the installation and play an interactive game to help clear Harden’s head of distractions before the big game.

The “Get An Agent That Gets You” campaign showcases how having a State Farm agent is like having someone who knows you so well and is so helpful, it feels like they’re literally inside your head.

The “Get Inside Harden’s Head” installation was an articulation of that message, customized for NBA All-Star Weekend in LA. It is also making appearances at several home games in Houston throughout the remainder of the season and playoffs.

When gang members shattered his windows and tried to set his house on fire – Rob Castaneda’s hope faded. He and his wife recently moved to Little Village - eager to start a new life chapter. But the Chicago crime in their southwest side neighborhood overshadowed their dreams for the future.

With a damaged home and broken hopes, the Castanedas were ready to say goodbye - but their neighbors weren’t. They rallied behind the family, encouraging them to stay on the block. That determination inspired the Castanedas. They realized moving wouldn’t solve the neighborhood problems. But something else could help the area bounce back.Castaneda started Beyond the Ball – a basketball program designed to get youth off the streets and on the court. Kids began playing at the school gym, a spot free from violence. News of the safe place to play spread quickly, and program participation skyrocketed. The momentum didn’t stop there. Shortly after creating Beyond the Ball, the Hoops in the Hood program emerged. Founded by LISC Chicago, this summer league gives hundreds of Chicago students an opportunity to play basketball, compete in tournaments and show their team spirit. Today, Beyond the Ball is part of the Hoops in the Hood network.

“LISC Chicago saw a program that was working for one of our community partners, and with leadership and support from State Farm, scaled it to a citywide level,” said LISC Chicago Executive Director Meghan Harte. “LISC ensures Hoops in the Hood is community run and flexible to each neighborhood’s needs. That’s a big part of what makes it so successful.”

Changing the Neighborhood One Kid at a Time

Andrell Bryant never expected basketball to change his life. But it did – 10 years ago. The high school freshman had no plans for summer break. So Castaneda encouraged him to join the Hoops in the Hood program. Bryant hit the ground running, participating every summer until his graduation four years later. “I had aged out of Hoops in the Hood, but wanted to stay involved,” he said.

Bryant decided to coach Hoops in the Hood athletes. He also officiates summer games and became a program coordinator. “I love it,” he said. “Every time the season ends, I want to start again – even though I know I’ll have to wait another seven months. It’s about building relationships with the kids and helping them build for the future.”Today, Bryant is a full-time security guard and works as a part-time basketball coach through the Chicago Park District. “My passion is to work with students,” he said. “To open my own gym in the future, and to show kids this is what hard work is like if you want to be an athlete. Too many students don’t have the ability to go to a gym in their own neighborhoods.”

Bryant credits his outlook and success from his Hoops in the Hood experience. “Being a coach, mentor and role model in the program taught me a lot. And each child that’s gone through it has elevated my value of the game. It’s made me a better person. I want to continue that positivity.”