<?xml version="1.0" encoding="UTF-8"?>
<rss xmlns:content="http://purl.org/rss/1.0/modules/content/"
     xmlns:pp="http://www.presspage.com/rss/"
     version="2.0"
     xmlns:atom="http://www.w3.org/2005/Atom">
                <channel>
                    <title><![CDATA[Good Neighbor Stories]]></title>
                    <link>https://newsroom.statefarm.com/</link>
                    <description></description>
                    <language>en-us</language>
                    <lastBuildDate>Thu, 10 Sep 2026 08:52:53 +0200</lastBuildDate>
                    <pubDate>Tue, 14 Jan 2025 18:20:51 +0100</pubDate>
                    <image>
                        <title><![CDATA[Good Neighbor Stories]]></title>
                        <url>https://content.presspage.com/clients/150_1441.jpg</url>
                        <link>https://newsroom.statefarm.com/</link>
                        <width>144</width>
                    </image><item>
                        <title>State Farm® deepens investment in women&#039;s sports with signing of JuJu Watkins and sponsorship of new Unrivaled Basketball League</title>
                        <link>https://newsroom.statefarm.com/state-farm-deepens-investment-in-womens-sports-with-signing-of-juju-watkins-and-sponsorship-of-new-unrivaled-basketball-league/</link>
                        <guid>https://newsroom.statefarm.com/state-farm-deepens-investment-in-womens-sports-with-signing-of-juju-watkins-and-sponsorship-of-new-unrivaled-basketball-league/</guid><pp:caseid>679273</pp:caseid><pp:boilerplate><![CDATA[<p><strong>About State Farm:</strong></p><p><span>For over 100 years, the mission of State Farm has been to help people manage the risks of everyday life, recover from the unexpected and realize their dreams. State Farm Mutual Automobile Insurance Company and its affiliates are the largest providers of&nbsp;</span><a href="https://www.statefarm.com/insurance/auto" target="_blank"><span>auto</span></a><span>&nbsp;and&nbsp;</span><a href="https://www.statefarm.com/insurance/home-and-property" target="_blank"><span>home</span></a><span>&nbsp;insurance combined in the United States. Its more than 19,200 agent offices and over 62,000 employees serve over 96 million policies and accounts – including auto, fire,&nbsp;</span><a href="https://www.statefarm.com/insurance/life" target="_blank"><span>life</span></a><span>,&nbsp;</span><a href="https://www.statefarm.com/insurance/health" target="_blank"><span>health</span></a><span>, commercial policies and&nbsp;</span><a href="https://www.statefarm.com/finances" target="_blank"><span>financial services</span></a><span>&nbsp;accounts.&nbsp;</span><a href="https://www.statefarm.com/insurance/small-business/commercial-auto" target="_blank"><span>Commercial auto insurance</span></a><span>, along with coverage for&nbsp;</span><a href="https://www.statefarm.com/insurance/renters" target="_blank"><span>renters</span></a><span>,&nbsp;</span><a href="https://www.statefarm.com/insurance/small-business/business-owners-policy" target="_blank"><span>business owners</span></a><span>,&nbsp;</span><a href="https://www.statefarm.com/insurance/boats" target="_blank"><span>boats</span></a><span>&nbsp;and&nbsp;</span><a href="https://www.statefarm.com/insurance/motorcycles" target="_blank"><span>motorcycles</span></a><span>, is also available. State Farm Mutual Automobile Insurance Company is the parent of the State Farm family of companies. State Farm is ranked No. 32 on the 2025 Fortune 500 list of largest companies. For more information, please visit&nbsp;</span><a href="https://www.statefarm.com/" target="_blank"><span>http://www.statefarm.com</span></a><span>.&nbsp;</span></p>]]></pp:boilerplate><description><![CDATA[<p><span>Investing in sports – with a particular focus on women’s sports – has always been a priority at State Farm, and women’s basketball is a critical component of that sports strategy.&nbsp;</span></p>]]></description><content:encoded><![CDATA[<img src="https://content.presspage.com/uploads/1441/fc0af33b-0c85-495c-95f0-66a00f3aba68/1920_juju-jake-committed-poster.jpg?10000"><p><span>Investing in sports – with a particular focus on women’s sports – has always been a priority at State Farm, and women’s basketball is a critical component of that sports strategy. This fall, coming off a historic WNBA season and heading into what’s primed to be another exciting women’s college basketball season, State Farm is continuing to deepen its investments through new talent relationships and elevated league sponsorships.</span></p><p style="margin-left:.5in;"><span><strong>Signing JuJu Watkins to a NIL deal:</strong> State Farm has signed the USC sophomore and standout college basketball player to a NIL deal – only the second collegiate deal on behalf of the brand. As part of her relationship with State Farm, JuJu will appear in a Big Ten Network co-brand commercial called </span><a href="https://youtu.be/KxkinvQZRZA" target="_blank"><span>“One on One”</span></a><span> alongside Jake from State Farm, airing Friday, Nov. 29.&nbsp;&nbsp;&nbsp;</span></p><p style="margin-left:.5in;"><span>In addition to the NIL deal, State Farm is also the presenting sponsor of JuJu’s NBC Peacock docuseries, “On the Rise: JuJu Watkins,” presented by UNINTERRUPTED and 4.4.Fourty Media.</span></p><p style="margin-left:.5in;"><span>Kristyn Cook, Chief Agency, Sales and Marketing Officer at State Farm said, “Signing JuJu Watkins as our second-ever NIL deal adds another athlete to our roster who’s truly at the top of her game. JuJu was electric in her first season at USC and set the bar high for what she can accomplish over the next few seasons. State Farm has been investing in women’s sports for more than two decades because it’s smart business, and JuJu is a prime example of the passion and drive that makes the women’s game such a force. We look forward to what we can, and will, accomplish together in the women’s sports landscape.”</span></p><p style="margin-left:.5in;"><span><strong>An official sponsor of the New Unrivaled Basketball League:</strong> State Farm has signed on as a sponsor of the new women’s professional three-on-three basketball league that tips off on Friday, Jan. 17. State Farm was also the presenting sponsor of the league’s Club Selection announced on Wed, Nov. 20.</span></p><p style="margin-left:.5in;"><span>“The popularity of women’s basketball continues to explode,” said Kristyn Cook, Chief Agency, Sales and Marketing Officer at State Farm.&nbsp;“Sponsoring Unrivaled is&nbsp;another&nbsp;opportunity for State Farm to deepen our long-standing investments in women’s sports. We want to be part of bringing awareness and&nbsp;excitement to this new league, and in doing so help grow the&nbsp;game for athletes and fans alike.”</span></p><p style="margin-left:.5in;"><span>&nbsp;<strong>Caitlin Clark on Team State Farm: </strong>State Farm continues its relationship with the Indiana Fever’s Caitlin Clark as a Team State Farm athlete. She is currently starring alongside ESPN reporter Cassidy Hubbarth and Jake from State Farm in an ESPN co-brand commercial called</span><a href="https://youtu.be/vFBG3OYL9nM?si=ydHsi7sT-cmEt2G6 " target="_blank"><span> “Rookie Move.”</span></a><span> &nbsp;The commercial is in collaboration with Disney Advertising,&nbsp;Disney CreativeWorks and ESPN and falls under the brand’s </span><a href="https://newsroom.statefarm.com/service-campaign/"><span>Right Kind of Magic campaign</span></a><span>.</span></p><p style="margin-left:.5in;"><span><strong>Presenting sponsor of the 2024 WNBA Expansion Draft:</strong> On Friday, Dec. 6 on ESPN (6:30 p.m. EST), State Farm will proudly serve as the presenting sponsor of the first-ever nationally televised WNBA Expansion Draft.</span></p>]]></content:encoded><category><![CDATA[State Farm,women&#039;s sports,Basketball,JuJu Watkins,Basketball League,Caitlin Clark,media_feed,company_feed]]></category>
            <pubDate>Tue, 26 Nov 2024 07:00:00 -0600</pubDate>
            <enclosure url="https://content.presspage.com/uploads/1441/fc0af33b-0c85-495c-95f0-66a00f3aba68/500_juju-jake-committed-poster.jpg?10000" length="0" type="image/jpg" />
                <pp:image>https://content.presspage.com/uploads/1441/fc0af33b-0c85-495c-95f0-66a00f3aba68/500_juju-jake-committed-poster.jpg?10000</pp:image>
                <pp:imageOriginal>https://content.presspage.com/uploads/1441/fc0af33b-0c85-495c-95f0-66a00f3aba68/juju-jake-committed-poster.jpg?10000</pp:imageOriginal><pp:imageTitle><![CDATA[JuJu and Jake]]></pp:imageTitle><pp:imageDescription><![CDATA[New Neighbor: JuJu Watkins pictured with Jake from State Farm]]></pp:imageDescription></item><item>
                        <title>A Neighborhood of All Stars</title>
                        <link>https://newsroom.statefarm.com/a-neighborhood-of-all-stars/</link>
                        <guid>https://newsroom.statefarm.com/a-neighborhood-of-all-stars/</guid><pp:caseid>172503</pp:caseid><pp:subtitle>Basketball Program Reduces Crime, Renews Community Spirit </pp:subtitle><description><![CDATA[<p style="text-align: right;"><a href="https://newsroom.statefarm.com/un-vecindario-donde-todos-son-estrellas">En Espa&ntilde;ol</a></p><p><span>When gang members shattered his windows and tried to set his house on fire &ndash; Rob </span>Castaneda&rsquo;s hope faded. He and his wife recently moved to Little Village - eager to start a new life chapter. But the&nbsp;Chicago crime in their southwest side neighborhood overshadowed their dreams for the future.</p>

<p>With a damaged home and broken hopes, the Castanedas were ready to say goodbye - but their neighbors weren&rsquo;t. They rallied behind the family, encouraging them to stay on the block. That determination inspired the Castanedas. They realized moving wouldn&rsquo;t solve the neighborhood problems. But something else could help the area bounce back.<img alt="A red and blue basketball sits idle on the sidewalk as the sun sets." src="//content.presspage.com/uploads/1441/basketball.jpg?x=1487189675868" style="margin-top: 10px; margin-bottom: 10px; width: 100%;" />Castaneda started <a href="http://beyondtheball.org/?page_id=18" target="_blank">Beyond the Ball</a> &ndash; a basketball program designed to get youth off the streets and on the court. Kids began playing at the school gym, a spot free from violence. News of the safe place to play spread quickly, and program participation skyrocketed. The momentum didn&rsquo;t stop there. Shortly after creating Beyond the Ball, the <a href="http://www.lisc-chicago.org/news/2686" target="_blank">Hoops in the Hood</a> program emerged. Founded by <a href="http://www.lisc-chicago.org/" target="_blank">LISC Chicago</a>, this summer league gives hundreds of Chicago students an opportunity to play basketball, compete in tournaments and show their team spirit. Today, Beyond the Ball is part of the Hoops in the Hood network.</p>

<p>&ldquo;LISC Chicago saw a program that was working for one of our community partners, and with leadership and support from State Farm, scaled it to a citywide level,&rdquo; said LISC Chicago Executive Director Meghan Harte. &ldquo;LISC ensures Hoops in the Hood is community run and flexible to each neighborhood&rsquo;s needs. That&rsquo;s a big part of what makes it so successful.&rdquo;<img alt="Rob Castaneda and Andrell Bryant talk basketball." src="//content.presspage.com/uploads/1441/hoops-castenadaandbryant.jpg?x=1487189892853" style="margin: 10px 0px; width: 100%;" /></p>

<h3>Changing the Neighborhood One Kid at a Time</h3>

<p><span>Andrell Bryant never expected basketball to change his life. But it did &ndash; 10 years ago. The high school freshman had no plans for summer break. So Castaneda encouraged him to join the Hoops in the Hood program. </span>Bryant hit the ground running, participating every summer until his graduation four years later. &ldquo;I had aged out of Hoops in the Hood, but wanted to stay involved,&rdquo; he said.</p>

<p>Bryant decided to coach Hoops in the Hood athletes. He also officiates summer games and became a program coordinator. &ldquo;I love it,&rdquo; he said. &ldquo;Every time the season ends, I want to start again &ndash; even though I know I&rsquo;ll have to wait another seven months. It&rsquo;s about building relationships with the kids and helping them build for the future.&rdquo;<img alt="Andrell Bryant takes time out from the basketball game to talk with volunteers sitting at a table in the gym." src="//content.presspage.com/uploads/1441/hoops-bryant-blurred.jpg?x=1487192656523" style="margin: 10px 0px; width: 100%;" />Today, Bryant is a full-time security guard and works as a part-time basketball coach through the Chicago Park District. &ldquo;My passion is to work with students,&rdquo; he said. &ldquo;To open my own gym in the future, and to show kids this is what hard work is like if you want to be an athlete. Too many students don&rsquo;t have the ability to go to a gym in their own neighborhoods.&rdquo;</p>

<p>Bryant credits his outlook and success from his Hoops in the Hood experience. &ldquo;Being a coach, mentor and role model in the program taught me a lot. And each child that&rsquo;s gone through it has elevated my value of the game. It&rsquo;s made me a better person. I want to continue that positivity.&rdquo;<img alt="" src="//content.presspage.com/uploads/1441/hoopshood-statsgraphic.jpg?x=1487192795299" style="width: 100%; margin-top: 10px; margin-bottom: 10px;" /></p>]]></description><pp:quotes><pp:quote>
                    <pp:quotename><![CDATA[Meghan Harte, LISC Chicago Executive Director]]></pp:quotename>
                    <pp:quotetext><![CDATA[&ldquo;Hoops in the Hood would not be possible without the support of State Farm, the Chicago Police Department-Community Alternative Policing Strategy (CAPS), the Chicago Park District, Chicago Aldermen, and the City of Chicago. The partnership and commitment to community organizations addressing youth engagement and violence prevention is invaluable. We are proud of the impact Hoops in the Hood has made over the last decade.&rdquo;]]></pp:quotetext>
                </pp:quote></pp:quotes><category><![CDATA[Basketball,All Star Weekend,Chicago,Illinois,Basketball court,Basketball goals,Chicago Park District,Chicago Police Department,Beyond the Ball,Community Alternative Policing Strategy,CAPS,Chicago Alderman,Chicago Aldermen,Little Village,Little Village Lawndale High School,Hoops in the Hood,LISC,Basketball League,Good Neighbors,Students,Education,A Neighborhood of All Stars,Basketball Program Reduces Crime,Renews Community Spirit]]></category>
            <pubDate>Thu, 16 Feb 2017 08:46:00 -0600</pubDate>
            <enclosure url="https://content.presspage.com/uploads/1441/500_basketball.jpg?10000" length="0" type="image/jpg" />
                <pp:image>https://content.presspage.com/uploads/1441/500_basketball.jpg?10000</pp:image>
                <pp:imageOriginal>https://content.presspage.com/uploads/1441/basketball.jpg?10000</pp:imageOriginal><pp:imageTitle><![CDATA[basketball.jpg]]></pp:imageTitle></item></channel>
                    </rss>