Go Behind the Scenes of Liv Pearsall’s State Farm Commercial Shoot!

Liv is ready for her closeup! Back in February, fans voted for Liv’s duet with Jake from State Farm as their favorite entry in the #TeamStateFarm TikTok Challenge. As part of her win, Liv will appear in an upcoming State Farm commercial.

Liv is on set in Los Angeles getting ready to film her commercial appearance.

Stay tuned to see the commercial when it hits the air waves.

See previous announcements for the TikTok Challenge

Our winner

Congratulations to Liv Pearsall and thanks to everyone who played. 

Our top three

It all comes down to this! The top three duets have been chosen and they’re ready for your vote!

Go to Jake's TikTok and choose your fave by “hearting” (clicking the heart) on one of the three TikTocs pinned to the top of Jake’s page.

The top three are:

Our fun duets

See some of the fun duets Jake from State Farm is getting as part the #TeamStateFarm challenge.

Wanna Duet? Have some talented friends who wanna duet? See Jake’s original challenge and use TikTok’s duet feature to share your video. Don’t forget to add #TeamStateFarm #Contest.

Our announcement

State Farm is taking to TikTok for the #TeamStateFarm TikTok Challenge and inviting users to duet with Jake from State Farm during the playoffs for their chance to be featured in a future State Farm commercial.

To enter, users will create their own video using the duet feature on TikTok for a chance to be part of #TeamStateFarm and showcase their unique talents (does not need to be football related). Participants need to follow and tag @jakefromstatefarm and use the hashtags #TeamStateFarm #Contest.

The challenge is open for submissions now through February 11 at 11:59 p.m. ET.

On February 13, the day of the big game, the top three duet videos will be pinned to the top of Jake’s TikTok page, and TikTok users will get the chance to vote by liking their favorite through February 17 at 11:59 p.m. ET.

The creator of the winning video will receive a paid trip, for a meet and greet with Jake from State Farm and a role in an upcoming State Farm commercial.

The winner will be announced in late February.

For more information, please see the official rules.

Join the conversation on Yammer!

At some point in our lives, we’ve all felt like we didn’t belong. For people who have moved to the United States from another country, that feeling can last more than a moment.

Six in 10 Americans (58%) say the U.S. feels very divided today and more than 40% of Americans feel that their trust in other people is worse because of the pandemic.*

Belonging Begins With Us is a PSA from the Love Has No Labels campaign to encourage everyone to foster a more welcoming community. This new work features exclusive new music from Lake Street Dive, covering Joe South's 1968 hit "Walk a Mile in My Shoes." Lake Street Dive appears courtesy of Nonesuch Records.

Our communities are stronger when we make connections across our differences. We make communities better when we are good neighbors.

State Farm^® is a Love Has No Labels brand partner. We provide support by promoting content across our channels. In addition to funding the campaign, we show support during the year through online and offline activations. These include social messaging, custom content creation and employee engagement events.

*Source: More in Common, September 2020

Six in 10 Americans (58%) say the U.S. feels very divided today and more than 40% of Americans feel that their trust in other people is worse because of the pandemic.*

Belonging Begins With Us is a PSA from the Love Has No Labels campaign to encourage everyone to foster a more welcoming community. This new work features exclusive new music from Lake Street Dive, covering Joe South's 1968 hit "Walk a Mile in My Shoes." Lake Street Dive appears courtesy of Nonesuch Records.

Our communities are stronger when we make connections across our differences. We make communities better when we are good neighbors.

State Farm^® is a Love Has No Labels brand partner. We provide support by promoting content across our channels. In addition to funding the campaign, we show support during the year through online and offline activations. These include social messaging, custom content creation and employee engagement events.

*Source: More in Common, September 2020

The spot builds on the campaign’s longstanding effort to address bias. It holds a mirror to the simple acts of freedom often celebrated and taken for granted by non-Black Americans. It then reveals the stark contrast of those freedoms to the systemic racism and injustice many Black people endure.

The campaign encourages viewers to come together for racial justice. It also directs to lovehasnolabels.com for educational and actionable resources to help continue the work toward equality.

“The campaign’s message is very simple yet profound: we all have a role to play in dismantling systemic racism in this country,” said Lisa Sherman, president & CEO of the Ad Council. “It’s time for Americans to listen, learn and act. While we know these long-simmering problems are nothing new, we want to leverage this moment in time, a national reckoning with race, and inspire change.”

State Farm^® is a brand partner for Love Has No Labels. Brand partners provide support by promoting content across our channels. In addition to funding the campaign, we show support during the year through online and offline activations. These include social messaging, custom content creation and employee engagement events.