Throughout All-Star Weekend, the State Farm Home Court fan experience will be at the NBA Crossover Space. Fans will have a locker room experience featuring memorabilia items from Chris Paul, James Harden, and their State Farm agent Cole Perez. Items will include trophies, signed athlete jerseys, Cliff Paul bobble heads, and various other limited-edition items. Fans engagement will trigger historical game highlights or a State Farm commercial to play on a video screen. An augmented reality photo op with Chris Paul will also be available in the lounge. Fans can take a photos to share on their social media channels.

On Sunday, Feb. 17, State Farm will have a PB&J Combination Station at the Bleacher Report X NC event. Constructed as a loaf of bread, fans will be served variations of the NBA’s favorite snack. The State Farm activation features a Gaming Lounge and fans can pose with their friends for a PB&J photo to share on social media. The Bleacher Report X NC is a ticketed event.

State Farm will also premiere two new TV spots over All-Star Weekend. Both continue to demonstrate how State Farm agent Cole Perez (actor Oscar Nuñez) is always here to help NBA All-Stars Chris Paul and James Harden.

Links and details about the commercials:

• In Explosion, State Farm Agent Cole Perez is here to help Chris Paul and James Harden when heating up leftovers in the microwave doesn't go exactly as planned.

• Triple Threat highlights the relationship between Chris Paul and his State Farm Agent Cole Perez, who is always thinking ahead, and the many ways he is here to help.

In “Explosion” and “Triple Threat”, the new ads feature how State Farm Agent Cole Perez, played by actor Oscar Nunez, is always there to help NBA All Stars Chris Paul and James Harden. Another new Commercial — “Jump Around” — includes Houston Rockets mascot Clutch the Bear.

The State Farm title sponsorship of All-Star Saturday Night includes a skills challenge and slam dunk and three-point contests to be televised on TNT.

Every assist during the All-Star game will provide a $1,900 donation to the Youth Assist Tracker Challenge, celebrating 19,000 State Farm agents. Also, three Charlotte area middle schools will be awarded STEAM grants to provide educational tools and classroom renovations.