This season we are tapping into the idea that people tend to live life based on our own assumptions – but sometimes, they're wrong.

“State Farm is debuting its new NBA ad campaign during the NBA’s popular Christmas Day games,” said Alyson Griffin, Head of Marketing for State Farm. “Not only will fans hear about how State Farm has surprisingly great rates that fit any budget from Jake and Chris Paul, but they’ll also see some of our new friends, Atlanta Hawks point guard Trae Young and Dallas Mavericks center Boban Marjanović.”

State Farm will own NBA Christmas Day across all ESPN platforms as the brand will have full ownership of ESPN.com/NBA and SportsCenter on Snapchat for 24 hours. State Farm will also serve as the presenting sponsor of ESPN’s NBA Hoop Streams Digital Live Show, which will air on Twitter, YouTube, Facebook and the ESPN App.

1 -- The State Farm NBA Play-In Tournament

​State Farm is the title sponsor of the NBA Play-In. The first-of-its-kind tournament featuring six games aired on ESPN and TNT.

2 -- In “Not another State Farm Commercial”

Our new ad features WNBA star Sabrina Ionescu joining Chris Paul and Jake From State Farm for some commercial shenanigans.

3 -- On Social Media

State Farm teams up with UnitedMasters artists Grace Weber and Juslo to create surprisingly great recaps videos. These videos, which will recap the NBA Play-In Tournament games, will be available on the NBA’s TikTok and Instagram reels.

4 -- In The New York Times

The New York Times took a look at Chris Paul ahead of the start of the NBA playoffs, including his work with State Farm and our favorite khaki-wearing front man.

*note – The New York Times allows five free stories a month. If you’ve already read five you might need a subscription for this link.

5 -- In Schools with the NBA

and State Farm Assist Tracker

For the past six seasons, the NBA and State Farm are proud to have come together to turn on-court assist into off-court assist in the communities around the country. This season, for every assist made during a regular-season game, the NBA and State Farm are donating $5 to enhance STEAM learning and technology in classrooms and afterschool programs across the country. Check out the State Farm Assist Tracker.

Join the conversation on Yammer!

Chris Paul is used to destruction when he’s in a State Farm^® commercial, but in these new NBA campaigns he learns things are not always as they seem.

Enjoy the new commercials, which debut during the NBA games today, Dec. 22, which include the Warriors vs. Nets and Clippers vs. Lakers, both on TNT. Watch for State Farm as a presenting sponsor of the ESPN/ABC NBA on Christmas Day coverage. And, to end on a good neighbor note, for every assist on the court this regular season, State Farm and the NBA will donate $5 toward community assists off the court as part of the NBA Cares State Farm Assist Tracker Program.

Enjoy the new commercials, which debut during the NBA games today, Dec. 22, which include the Warriors vs. Nets and Clippers vs. Lakers, both on TNT. Watch for State Farm as a presenting sponsor of the ESPN/ABC NBA on Christmas Day coverage. And, to end on a good neighbor note, for every assist on the court this regular season, State Farm and the NBA will donate $5 toward community assists off the court as part of the NBA Cares State Farm Assist Tracker Program.

Throughout All-Star Weekend, the State Farm Home Court fan experience will be at the NBA Crossover Space. Fans will have a locker room experience featuring memorabilia items from Chris Paul, James Harden, and their State Farm agent Cole Perez. Items will include trophies, signed athlete jerseys, Cliff Paul bobble heads, and various other limited-edition items. Fans engagement will trigger historical game highlights or a State Farm commercial to play on a video screen. An augmented reality photo op with Chris Paul will also be available in the lounge. Fans can take a photos to share on their social media channels.

On Sunday, Feb. 17, State Farm will have a PB&J Combination Station at the Bleacher Report X NC event. Constructed as a loaf of bread, fans will be served variations of the NBA’s favorite snack. The State Farm activation features a Gaming Lounge and fans can pose with their friends for a PB&J photo to share on social media. The Bleacher Report X NC is a ticketed event.

State Farm will also premiere two new TV spots over All-Star Weekend. Both continue to demonstrate how State Farm agent Cole Perez (actor Oscar Nuñez) is always here to help NBA All-Stars Chris Paul and James Harden.

Links and details about the commercials:

• In Explosion, State Farm Agent Cole Perez is here to help Chris Paul and James Harden when heating up leftovers in the microwave doesn't go exactly as planned.

• Triple Threat highlights the relationship between Chris Paul and his State Farm Agent Cole Perez, who is always thinking ahead, and the many ways he is here to help.

“Deer” is the fourth commercial to launch in the 2018-19 basketball season. Four more are scheduled in 2019. They all communicate that whether it’s the game of basketball or the game of life, when you have a trusted playmaker like a State Farm agent on your team, you can always trust that they’ve “got you.”

State Farm kicked off the 2018-19 NBA season with three spots that debuted on NBA Opening Day (October 16, 2018). They continue the relationship between Chris Paul and his State Farm agent Cole Perez, played by actor Oscar Nuñez. The spots also feature Chris’ Houston Rockets teammate James Harden, and a cameo by Ty Teveldal, a real State Farm agent from Sioux Falls, SD.

Links and details about the commercials:

• In RoboAgent, Cole, Chris and James receive a visit from a knockoff robot created by a rival insurance company to compete with State Farm and the value of its agents. To James and Chris’s bemusement, the robot looks like Cole. In the end, a robotic display of emotion reveals the knockoff .can’t replicate the humanity and compassion of a State Farm agent.

• Nice Moments has Chris and Cole staring at clouds sitting on Cole’s car while they wait for help with a flat tire. To Chris’s confusion, Cole thinks every cloud looks like an overly detailed insurance disaster waiting to happen. This prompts Chris to suggest a vacation, to which Cole replies, “You know Chris, some of us don’t have an offseason.”

• In 19k Jerseys Cole shows Chris his new State Farm agent league jersey, numbered 13,172. Why such a high number? Cole explains that State Farm has over 19,000 agents. “I wanted number 13,171,” Cole says, “but Ty from Sioux Falls is in town, and he called dibs.” That’s when real State Farm agent Ty makes his cameo appearance.

In the News:

• Sports Illustrated: Chris Paul Q&A: Playing with Carmelo Anthony, Battling the Warriors and More (10/17/18)
• NYSportsJournalism.com: State Farm Brings Starters Chris Paul, James Harden Back For NBA Campaign (10/17/18)

On Saturday, February 18, in New Orleans, L.A. Clippers star Chris Paul will host the first-ever Facebook Live-streamed State Farm Neighborhood Sessions at the House of Blues beginning at 10:30 p.m. CT. The concert will feature music producer DJ Khaled along with musician Jon Batiste, and other special guests. The event will be streamed live on the State Farm Facebook page.

State Farm Neighborhood Sessions gives some of today's biggest talents a chance to thank the neighbors who helped make them who they are today, and who continue to help life go right for members of their communities every day. Paul, Khaled and Batiste will celebrate the community members who volunteered at State Farm-led community service projects in the New Orleans area leading up to the event, earning exclusive access to the invite-only live State Farm Neighborhood Sessions concert.

The community service projects hit home for Paul, who played for six seasons with the New Orleans Hornets before joining the Clippers, and Batiste and Khaled, who are both Louisiana natives. “It feels good to give back to the city that helped start my professional career,” Paul said. “This is a great opportunity to show the good that athletes and celebrities can do.”

“By hosting Neighborhood Sessions on Facebook Live, audiences around the world will see the work being done by State Farm, the Chris Paul Family Foundation and local community,” said Patty Morris, Brand Content Director for State Farm. “The community programs in New Orleans leverage the power of basketball to inspire others to give back to their communities.”

Launched by State Farm with the assistance of NYC-based advertising agency Translation, Neighborhood Sessions is a series that gives artists the opportunity to express their gratitude and give back to the communities that helped make them great. Each session is designed to be as distinctive as the community it represents, leveraging local State Farm agents to identify and support vital local causes. Past State Farm Neighborhood Sessions include Usher, Dave Matthews, Jennifer Lopez and Toby Keith.

State Farm NBA All-Star 2017 Activities

State Farm Community Combination

As part of the State Farm NBA Cares Assist Tracker program, State Farm and the Chris Paul Family Foundation will unveil a new technology center/computer lab at the New Orleans Dryades YMCA on Saturday, February 18 at 12 Noon CT. This follows a similar project unveiled in December at the Belle Chasse YMCA. These efforts bring to life State Farm and the NBA’s commitment to the power of good neighbors, and encouraging others to do good in their communities through hands-on service projects.

Sunday's NBA All-Star Game marks the second season of the State Farm NBA Cares Assist Tracker. Throughout the season, State Farm and NBA Cares donate $5 for every assist made on the court. During the NBA All-Star Game, the partners will donate $1,800 per assist, representing the 18,000 State Farm agents that are in communities across the country. The Tracker will be visible on the video board throughout the evening, and fans can track the assists that will support the installation of educational technology throughout the country.

State Farm All-Star Assist Center

State Farm will continue to serve as the title partner of the State Farm All-Star Assist Center, a “social hub” located in Champions Square. Fans can submit All-Star related questions to @AllStarAssist on Twitter with the hashtag #StateFarm #HereToHelp and the staffers at the assist center will answer their questions. Separately, State Farm will position Assist Ambassadors around All-Star venues to assist fans and give away concession stand gift cards.

The Right Locker Combination Hunt

Throughout the weekend, State Farm will place lockers in high-traffic areas around New Orleans for fans to unlock and win prizes in The Right Combination Locker Hunt. Fans will find these locations with the help of brand ambassadors and will use RFID-enabled bracelets to try and unlock the Right Combination to win prizes. The more locations they visit, the more chances they have to win.

‘Tis the season to give back. And it’s the first time State Farm® brings professional athletes Aaron Rodgers and Chris Paul together, teaming up for charity.

The Challenge

Working with trick shot experts, @DudePerfect, Rodgers and Paul are challenging each other to bring their best trick shot to benefit a charity of their choice. The #TrickShotChallenge asks us all to do something amazing for our favorite charities during the holidays.

Giving Back

For Rodgers, it’s the work of the Midwest Athletes Childhood Cancer Fund (MACC). The MACC has worked diligently for 39 years to “cure cancer out of existence”.

For Paul, family has always been a priority. To honor his late grandfather, Chris launched a foundation to provide youth with academic and athletic scholarships.

The Charities

The MACC Fund

Former Bucks player Jon McGlocklin formed the MACC Fund in 1976. McGlockin’s good friend and iconic Bucks radio announcer, Eddie Doucette, had a toddler son, Brett, who was battling leukemia. The MACC Fund’s research and support has made an impact on the treatment of children. Thanks in part to the organization’s good work, the five-year cancer survival rate has improved from 20 percent to 80 percent today.

“When Eddie and I started the MACC Fund, we never thought down the road, nearly 40 years, and certainly never dreamed of contributing more than $55 million,” said McGlocklin, the MACC Fund President and Co-Founder. “We just wanted to help kids like Brett have a chance to live.”

[Brett Doucette with his Doctor, Dr. Jim Casper – 2010]

Brett Doucette was one of the organization’s first success stories. He was able to beat leukemia and is now an adult with a young family of his own. And because his family allowed the organization to spotlight the difficult time they were going through, many other families have since been able to help their children become cancer free.

The Chris Paul Family Foundation

The Chris Paul Family Foundation works to support projects in communities throughout Louisiana, California and North Carolina, including:

• Building homes in New Orleans after Hurricane Katrina in collaboration with Habitat for Humanity;
• Providing reading eye glasses for young children whose families do not have the financial means to provide them;
• Packaging weekend meals for elementary aged students who qualify for free or reduced meals during the week days;
• And offering free prom dresses to young girls who lack the financial resources to purchase them.

One young boy who is a member of the Boys and Girls Club of Watts, CA, experienced great joy and excitement when he saw the Chris Paul Family Foundation had renovated the Club. The renovation included a technology lab with computers for young students.

[Boys and Girls Club of Watts new computer lab]

Check out Rodgers and Paul’s trick shots here:

Aaron Rodgers | Chris Paul