<![CDATA[Good Neighbor Stories]]> https://newsroom.statefarm.com/ en-us Wed, 09 Sep 2026 16:53:31 +0200 Tue, 16 May 2023 20:34:46 +0200 <![CDATA[Good Neighbor Stories]]> https://content.presspage.com/clients/150_1441.jpg https://newsroom.statefarm.com/ 144 World’s First ‘All Things Gaming’ Neighborhood Returns: The Gamerhood 2 https://newsroom.statefarm.com/state-farm-the-gamerhood-2/ https://newsroom.statefarm.com/state-farm-the-gamerhood-2/573628Popular gamers and content creators compete for a charitable donation in a neighborhood built like no other.About State Farm:

For over 100 years, the mission of State Farm has been to help people manage the risks of everyday life, recover from the unexpected and realize their dreams. State Farm Mutual Automobile Insurance Company and its affiliates are the largest providers of auto and home insurance combined in the United States. Its more than 19,200 agent offices and over 62,000 employees serve over 96 million policies and accounts – including auto, fire, life, health, commercial policies and financial services accounts. Commercial auto insurance, along with coverage for renters, business owners, boats and motorcycles, is also available. State Farm Mutual Automobile Insurance Company is the parent of the State Farm family of companies. State Farm is ranked No. 32 on the 2025 Fortune 500 list of largest companies. For more information, please visit http://www.statefarm.com. 

]]>Popular gamers and content creators compete in a neighborhood built like no other for a charitable donation and a key to the State Farm Gamerhood in The Gamerhood Challenge 2.

]]>State Farm® brings back the world’s first ‘all things gaming’ neighborhood airing in June. The brand has teamed up with eight of the most recognized names in streaming, gaming, and content creation. In each episode, one team will advance to face off against Jake from State Farm (and his mystery guest) in various online and backyard games. 

This year teams of two compete in everything from classic family games to video games and even yard games from their own tiny houses. Easy enough? Think again. These gamers must keep their cool and persevere through many unexpected, dramatized obstacles relating to (mostly) real-world mishaps. The better they play, the more prepared they can be.

Tune into the State Farm Twitch or YouTube Channel every Thursday in June (7 p.m. ET) to follow along with your favorite teams as they compete for a $100K charitable donation in their name and a key to the State Farm Gamerhood. Fans can also expect to see an entirely new interactive component for at-home gameplay from their devices for a chance to win prizes of their own.


A Stacked Roster

This season, each team will play on behalf of a selected nonprofit organization for a chance to win a $100,000 donation in their names. Here’s the breakdown of The Gamerhood Challenge 2 teams and charities:

  • Berleezy and ImDontai: Competing for a donation in their names to Junior AchievementTM   
     
  • BlackKrystel and Krystalogy: Competing for a donation in their names to American Red Cross   
     
  • Ludwig and Typical Gamer: Competing for a donation in their names to Feeding America®   
     
  • Ninja and Jessica Blevins: Competing for a donation in their names to Habitat for Humanity®

Jake from State Farm also brings a surprise online personality with him to compete against the gamers – tune in each week to meet his mystery guest.

Alex “Goldenboy” Mendez and Barbara Dunkleman return to host the Gamerhood Challenge 2.


Highlights   
 

  • The Gamerhood Challenge is a revolutionary concept. It is the only competition to truly incorporate and acknowledge all things gaming (casual games, sports, competitive games, in-person games, online games, yard games, esports).   
     
  • The five-episode series takes place in a custom-built neighborhood constructed on a 50,000 sq. ft. set. Mishaps were built into the neighborhood and tiny homes, and are mechanically triggered using a variety of mechanisms, including hydraulics, catapult systems, air vacuums and more.   
     
  • Beyond fun and accessible entertainment, State Farm integrates insurance into the world of gaming and streaming to help teach consumers basic preparedness techniques.   
     
  • Fans can play and win too by tapping into our at-home gameplay from their devices. At-home winners will be selected during each episode.   
     


How to Watch

This year’s Gamerhood Challenge will air on the State Farm Twitch and State Farm YouTube channels at 7 p.m. ET every Thursday in June. In addition to the weekly episodes available for streaming, there will be livestreams, VODs, social content, and at-home interactive game play. 
 

Flickr Gallery

View more photos from the Gamerhood Challenge 2 on our State Farm Flickr

]]> Tue, 16 May 2023 13:34:46 -0500 https://content.presspage.com/uploads/1441/057962d8-5cbc-4337-9a29-101ebb93ed7e/500_gamerhood2.jpg?34184 https://content.presspage.com/uploads/1441/057962d8-5cbc-4337-9a29-101ebb93ed7e/gamerhood2.jpg?34184 State Farm® Sponsors Its First Esports Athlete, Top Fortnite Streamer DrLupo https://newsroom.statefarm.com/esport-pro-drlupo-sponsorship/ https://newsroom.statefarm.com/esport-pro-drlupo-sponsorship/316782Team Rogue’s Fortnite captain and the nation’s largest property and casualty insurance company sign endorsement deal About State Farm:

For over 100 years, the mission of State Farm has been to help people manage the risks of everyday life, recover from the unexpected and realize their dreams. State Farm Mutual Automobile Insurance Company and its affiliates are the largest providers of auto and home insurance combined in the United States. Its more than 19,200 agent offices and over 62,000 employees serve over 96 million policies and accounts – including auto, fire, life, health, commercial policies and financial services accounts. Commercial auto insurance, along with coverage for renters, business owners, boats and motorcycles, is also available. State Farm Mutual Automobile Insurance Company is the parent of the State Farm family of companies. State Farm is ranked No. 32 on the 2025 Fortune 500 list of largest companies. For more information, please visit http://www.statefarm.com. 

]]>Benjamin “DrLupo” Lupo, a top Twitch streamer and captain of Rogue’s Fortnite team, is the first individual professional esports athlete to be sponsored by State Farm.

DrLupo is one of the best and most followed Fortnite players in the world. He has 2.9 million followers on Twitch and seven million followers across all social platforms. The Nebraska native is known for his engaging, candid streams, in which his wife and three-year-old son make frequent cameos. He has harnessed his massive influence in the gaming community to support charitable causes. In 2018, he raised $1.3 million for St. Jude’s Research Hospital by partaking in various live streaming efforts throughout the year. DrLupo also broke several fundraising records for St. Jude PLAY LIVE, a program that allows creators to stream video games while raising money for the hospital.

“DrLupo is one of the world’s most followed Fortnite streamers,” said Ed Gold, Marketing Director, State Farm. “His philanthropic efforts and massive fanbase make him an ideal partner as we continue to amplify our esports programming and efforts with the gaming community.”

In 2018, State Farm, the nation’s largest property and casualty insurance company, named Rogue parent company ReKTGlobal its agency of record for esports. State Farm then became the first non-endemic sponsor in North America of the League of Legends Championship Series (LCS), the first NBA partner to sign a separate deal to sponsor the NBA 2K League, and a major sponsorship of the Rocket League Championship Series.

The State Farm deal with DrLupo marks the company’s first endorsement of a professional esports athlete. Terms of the sponsorship include State Farm support of DrLupo’s livestreams through branded replays, live in-stream stunts and product integrations, event-based remote streams, sponsored giveaways, and social content.

“Being given the opportunity to work with State Farm is, without a doubt, huge,” DrLupo said. “I couldn't imagine a better company to work with, and I'm excited to see what we can do together in the future.”

Brands, teams and media companies interested in connecting with DrLupo can learn more by viewing DrLupo’s Twitch channel here: https://www.twitch.tv/drlupo. Media interested in interviews and more information may contact ReKT@maxborgesagency.com.

 

In the News:

  • Variety:  State Farm’s Drops Into Esports Sponsorship With ‘Fortnite’ Player DrLupo (01/29/19)

 

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