• Health & Fitness Expo Booth: Located at the Expo, State Farm hosted the popular Bobblehead YOU! activation, where visitors created personalized bobbleheads featuring their own photos inserted into 11 different fun characters, including a Mickey Mouse runner, astronaut, unicorn, flower, and ice cream cone. This free activation attracted thousands of attendees eager to create keepsakes commemorating their marathon experience.

• Customized chEAR Cards: At the same booth, fans and family members could design State Farm-branded chEAR Cards to send personalized messages of encouragement to runners. This initiative helped foster community support and motivation throughout race weekend.
• Motivational Messaging: Runners received a special message from Jake from State Farm, reinforcing the brand’s commitment to encouraging and supporting participants at every stage of their running journey.
• Community Engagement: Beyond activations, the brand’s presence reinforced the company’s core value of being a Good Neighbor—showing up for communities in meaningful ways. Our sponsorship aligned with runDisney’s spirit of connection and perseverance.

 Event Impact and Reach

• Several thousand bobbleheads were personalized and distributed during the Expo.
• Thousands of chEAR Cards were customized, helping boost morale for runners during the race Weekend.
• State Farm engaged with thousands of runners and spectators throughout the event.

State Farm employee Vy Webster defied the odds as her name was drawn as one of two dozen State Farm sweepstakes winners out of 1,300 entrants to represent the company at the Walt Disney World Marathon Weekend in January. To Vy, running and endurance sports are a true passion, and she finds it therapeutic to be challenged and put in the hard work to come out victorious. But in 2016, Vy faced her biggest obstacle yet - a cancer diagnosis.

“If racing and cancer have taught me anything, it's that your mind and body are incredibly capable of more than you can imagine. Running in the half marathon felt like a truly magical escape from the day-to-day management and stress of my ongoing health issues over the past few years,” said Vy. “It's also an important reminder of the health that I do have to help me run 13.1 miles as well as the great support system I have in my family and State Farm.”

This year will mark the 30th Anniversary of the Walt Disney World Marathon Weekend, which for the first time, was presented by State Farm. More than 100,000 runners and spectators were part of the events.

One of those runners was Joshua Zilm, who has been working at State Farm for eight years and has been participating in endurance events for more than a decade. This was his first year competing in the Walt Disney World Marathon Weekend and he completed the grueling Dopey Challenge - four races in four days, including a 5k, 10k, half marathon and full marathon.

“Fitness has been a key part of my life and attending an event like this brings a unique energy that is second to none and a welcome change to my daily solo routine in Illinois,” said Joshua. “People love Disney and people love running! When you mix the two, you create a powerful environment that brings together so many people from all walks of life - it’s nothing short of magical.”

Tracy Schaaf, a State Farm employee and a Walt Disney World Marathon Weekend veteran, has made the trek to Florida every year since 2018. Now she trains and runs in memory of her mother, a retired State Farm Underwriter, who unexpectedly passed away in 2019.

“The runDisney community is amazing. They are like a second family to me. Life has changed a lot since I started running in 2018. I’ve been able to focus on my running goals, while grieving and healing from the loss of my mom,” said Tracy. “Nothing keeps me more motivated than running down Main Street USA and crossing the finish line with a shiny, new medal!”

And even those who are not employees of State Farm represented the company in a big way. A community of runners who’ve nicknamed themselves the “Running Buddies”, were excited to hear that State Farm was the presenting sponsor of this year’s event. One of their members contacted her local State Farm agent, Tom Clarke from East Greenbush, NY, who donated red branded t-shirts. Many of them also wore khaki shorts to complete the full State Farm effect.

“It’s always good to get the brand out there and support a great cause,” said Tom.

While on the surface it appears light-hearted and fun to race at Walt Disney World Resort, many participants run for more significant meaning. Whether it’s physical health, mental health, or community, it is amazing to see these good neighbors come together to accomplish their goals and have a magical time!