<![CDATA[Good Neighbor Stories]]> https://newsroom.statefarm.com/ en-us Tue, 08 Sep 2026 23:47:24 +0200 Thu, 03 Sep 2026 22:07:07 +0200 <![CDATA[Good Neighbor Stories]]> https://content.presspage.com/clients/150_1441.jpg https://newsroom.statefarm.com/ 144 PlaqueBoyMax wins State Farm® Gamerhood Season 5, with help from teammates Cinna and Marlon https://newsroom.statefarm.com/plaqueboymax-wins-state-farm-gamerhood-season-5-with-help-from-teammates-cinna-and-marlon/ https://newsroom.statefarm.com/plaqueboymax-wins-state-farm-gamerhood-season-5-with-help-from-teammates-cinna-and-marlon/793851For over 100 years, the mission of State Farm has been to help people manage the risks of everyday life, recover from the unexpected and realize their dreams. State Farm Mutual Automobile Insurance Company and its affiliates are the largest providers of auto and home insurance combined in the United States. Its more than 19,200 agent offices and over 62,000 employees serve over 96 million policies and accounts – including auto, fire, life, health, commercial policies and financial services accounts. Commercial auto insurance, along with coverage for renters, business owners, boats and motorcycles, is also available. State Farm Mutual Automobile Insurance Company is the parent of the State Farm family of companies. State Farm is ranked No. 32 on the 2025 Fortune 500 list of largest companies. For more information, please visit http://www.statefarm.com.

]]>Following his win, State Farm gifted PlaqueBoyMax and his community 75,000 subs as his grand prize, marking the largest ever Twitch sub-drop by an account on a single livestream.

]]>Finale Update (August 28, 2026) 

Congratulations to PlaqueBoyMax on taking home the key to the Gamerhood! Following his win, State Farm gifted PlaqueBoyMax and his community 75,000 subs as his grand prize, marking the largest ever Twitch sub-drop by an account on a single livestream. In addition, State Farm gifted thousands more subs to Gamerhood competitors over the course of Gamerhood season 5. With the finale episode coinciding with the start of SUBtember on Twitch, Bonus Gift Subs were doled out to even more fans — bringing the total subs gifted over the course of Gamerhood season 5 to more than 120,000.

Missed out on watching live? Fans can catch up on season 5 and all previous seasons of Gamerhood on the State Farm Twitch and YouTube channels.

BLOOMINGTON, Ill., (July 07, 2026) — Premiering July 31 at 6:00 p.m. ET, Gamerhood Season 5 brings together a stacked lineup of creators across streaming, entertainment and culture, including IShowSpeed, PlaqueBoyMax, Cinna, Marlon, JasonTheWeen, Emiru and Jake from State Farm. After amassing more than 53 million views across its first four seasons, Gamerhood returns with new episodes on the official State Farm Twitch channel, State Farm YouTube channel and across many of the players’ own channels beginning July 31, with new episodes streaming every Friday in August at 6:00 p.m. ET.

This season is packed with the suspense and drama fans expect from top reality TV, elevated by the biggest streamers on the planet.

“Community has always been at the heart of what sets State Farm apart, and it’s what makes Gamerhood unlike any other show. This year, fans will get to share in the success of their favorite streamer as 100,000 subs are gifted to their communities over the course of the season,” said Alyson Griffin, Head of Marketing at State Farm. “Beyond gifted subs, we created a completely new 2D game for people to play at home for prizes and teamed up with 100 Thieves to design limited edition Gamerhood inspired apparel. Each year we’ve continued building an entire entertainment experience around the show and we’re thrilled to celebrate half a decade of Gamerhood with the fans.”

An unmissable talent lineup

This season, Gamerhood goes full throttle as viral phenom and 2025 Streamer of the Year IShowSpeed makes his highly anticipated debut. With record-breaking livestreams, globe-spanning tours and one of the most electric fanbases on the planet, Speed brings a jolt of raw, unpredictable, can’t-look-away energy to the competition. He's fast, fearless and impossible to script.

“I appreciate State Farm for bringing me out to the Gamerhood. I know the fans will love seeing me game again. The physical challenges were also insane, and I think the people watching at home will feel that too,” said IShowSpeed.

Running it back from season 4 are JasonTheWeen and Cinna, with new faces PlaqueBoyMax, Marlon and Emiru also joining the action. Will Jason be able to clinch back-to-back seasons and bring home the key to the Gamerhood? Will Cinna break her winning streak while competing against her friend and roommate Emiru? Will Marlon and PlaqueBoyMax’s athleticism and unique play styles spur them to victory? All these questions and more will be answered in Season 5.

Jake from State Farm will appear throughout the season, guiding competitors through all the surprises Gamerhood has to offer while presenting “Good Neighbor” awards along the way to competitors who demonstrate good neighbor spirit.

Whether fans come for the creators, the competition or the chaos, Gamerhood Season 5 brings gaming, streaming and reality competition audiences together in a free-to-access-format.

The return of free-for-all gameplay

Gamerhood Season 5 also marks the return of the every-player-for-themselves, free-for-all competition format originally introduced in Season 1. Throughout the season, players will face off in popular video games and IRL physical arena challenges — all vying for a massive prize pool of 100,000 gifted subs.

With no teammates to rely on, every decision matters. Competitors will need to adapt quickly as rivalries, alliances and unexpected moments unfold throughout the competition. One surprise twist, bold move or brutal mistake can shift the entire outcome.

Join the action with Jake’s Neighborhood SWARM

Fans can step into the action beyond the show by visiting StateFarm.com/Gamerhood to play Jake’s Neighborhood SWARM, a new game featuring Jake from State Farm.

In the game, players control Jake as he fights his way through escalating waves of enemies that become increasingly more difficult. It’s designed for replay value, as every run builds on the last through a persistent power-up unlock system, allowing players to come back stronger each time they play.

Each week, players can compete for the highest score for a chance to win a custom-designed, State Farm-themed Secretlab TITAN Evo chair. Fans will also have the chance to win Gamerhood Season 5-inspired apparel created in collaboration with premium lifestyle and gaming organization, 100 Thieves.

How to watch

Beginning July 31, catch Gamerhood Season 5 episodes every Friday in August at 6:00 p.m. ET.

Episodes will stream on the official State Farm Twitch channel, State Farm YouTube channel and across many of the competitors’ own streaming channels.

Fans can also visit StateFarm.com/Gamerhood to learn more, play Jake’s Neighborhood SWARM and catch up on all seasons of Gamerhood.

]]> Fri, 28 Aug 2026 18:30:00 -0500 https://content.presspage.com/uploads/1441/9786eba1-d67a-4f2a-9e65-59ae434368fd/500_ar1_7354.jpg?10000 https://content.presspage.com/uploads/1441/9786eba1-d67a-4f2a-9e65-59ae434368fd/ar1_7354.jpg?10000 State Farm® Re-introduces the Personal Price Plan® and Unveils 2026 Football Campaign Highlighting Every Fan’s Game is Personal https://newsroom.statefarm.com/state-farm-re-introduces-the-personal-price-plan-and-unveils-2026-football-campaign-highlighting-every-fans-game-is-personal/ https://newsroom.statefarm.com/state-farm-re-introduces-the-personal-price-plan-and-unveils-2026-football-campaign-highlighting-every-fans-game-is-personal/789404The multi-talent campaign features Patrick Mahomes, Fernando Mendoza, Cam Skattebo, Andy Reid and Curt CignettiFor over 100 years, the mission of State Farm has been to help people manage the risks of everyday life, recover from the unexpected and realize their dreams. State Farm Mutual Automobile Insurance Company and its affiliates are the largest providers of auto and home insurance combined in the United States. Its more than 19,200 agent offices and over 62,000 employees serve over 96 million policies and accounts – including auto, fire, life, health, commercial policies and financial services accounts. Commercial auto insurance, along with coverage for renters, business owners, boats and motorcycles, is also available. State Farm Mutual Automobile Insurance Company is the parent of the State Farm family of companies. State Farm is ranked No. 32 on the 2025 Fortune 500 list of largest companies. For more information, please visit http://www.statefarm.com.

]]>The multi-talent campaign features Patrick Mahomes, Fernando Mendoza, Cam Skattebo, Andy Reid and Curt Cignetti.

]]>State Farm today unveiled its latest marketing campaign centered around football and a re-introduction to the insurer’s Personal Price Plan reminding consumers it can create a plan with their life and budget in mind.

Rooted in the reality that football brings together rivals, families and communities in a way nothing else can, the campaign spotlights that every fan’s game is personal – their teams, their traditions, and their stakes. State Farm understands that it’s personal, too.

This season’s creative includes signature personalities and world class champions Patrick Mahomes and Andy Reid along with Indiana University head football coach and national champion Curt Cignetti, Heisman Trophy winner and the No. 1 overall draft pick Fernando Mendoza, last season’s breakout phenom Cam Skattebo, and of course Jake from State Farm.

“In this year’s football creative, you’ll see personalization come to life, whether it’s Patrick Mahomes and Andy Reid or Fernando Mendoza and Cam Skattebo or Curt Cignetti,” said Kristyn Cook, Chief Agency, Sales & Marketing Officer at State Farm. “That personal approach has been part of State Farm for more than 100 years, through agents who know the people and communities they serve. We want our creative to meet that same standard — combining world-class talent with the things that make State Farm unique to tell our story. We pair human connection with technology that makes things simpler, offering a personalized experience based on what matters to each customer.”

Through humor, dynamic storytelling and high-impact, emotion-invoking visuals, each commercial demonstrates how State Farm gets to know its customers, from their daily routines, favorite restaurants and teams they cheer for; to help ensure their coverage is as personal as the lives they live.

The State Farm difference

At the heart of the campaign is what truly sets State Farm apart: Its focus on customers and delivering coverage options that are personalized based on customer needs. With more than 19,000 independent contractor agents living and working in communities across the nation, State Farm pairs helpful, local relationships with powerful digital tools, offering customers flexibility in how they’d like to be helped.

The campaign will launch across broadcast platforms beginning in early September, along with an integrated approach across streaming, digital, audio, social and influencer channels.

For more information on the Personal Price Plan click here.

]]> Wed, 26 Aug 2026 07:00:00 -0500 https://content.presspage.com/uploads/1441/dcbbd727-bcec-48c3-adfd-6157d28c02d7/500_mike-hero-0007.jpg?10000 https://content.presspage.com/uploads/1441/dcbbd727-bcec-48c3-adfd-6157d28c02d7/mike-hero-0007.jpg?10000 State Farm® Gamerhood Returns for Season 5 with Its Most Unpredictable Competition Yet https://newsroom.statefarm.com/state-farm-gamerhood-returns-for-season-5-with-its-most-unpredictable-competition-yet/ https://newsroom.statefarm.com/state-farm-gamerhood-returns-for-season-5-with-its-most-unpredictable-competition-yet/761716Stream new episodes featuring IShowSpeed, PlaqueBoyMax, Cinna, Marlon, JasonTheWeen, Emiru and Jake from State Farm on Twitch and YouTube July 31st and every Friday in August.For over 100 years, the mission of State Farm has been to help people manage the risks of everyday life, recover from the unexpected and realize their dreams. State Farm Mutual Automobile Insurance Company and its affiliates are the largest providers of auto and home insurance combined in the United States. Its more than 19,200 agent offices and over 62,000 employees serve over 96 million policies and accounts – including auto, fire, life, health, commercial policies and financial services accounts. Commercial auto insurance, along with coverage for renters, business owners, boats and motorcycles, is also available. State Farm Mutual Automobile Insurance Company is the parent of the State Farm family of companies. State Farm is ranked No. 32 on the 2025 Fortune 500 list of largest companies. For more information, please visit http://www.statefarm.com. 

]]>Stream new episodes featuring IShowSpeed, PlaqueBoyMax, Cinna, Marlon, JasonTheWeen, Emiru and Jake from State Farm on Twitch and YouTube July 31st and every Friday in August.

]]>Premiering July 31 at 6:00 p.m. ET, Gamerhood Season 5 brings together a stacked lineup of creators across streaming, entertainment and culture, including IShowSpeed, PlaqueBoyMax, Cinna, Marlon, JasonTheWeen, Emiru and Jake from State Farm. After amassing more than 53 million views across its first four seasons, Gamerhood returns with new episodes on the official State Farm Twitch channel, State Farm YouTube channel and across many of the players’ own channels beginning July 31, with new episodes streaming every Friday in August at 6:00 p.m. ET.

This season is packed with the suspense and drama fans expect from top reality TV, elevated by the biggest streamers on the planet.

“Community has always been at the heart of what sets State Farm apart, and it’s what makes Gamerhood unlike any other show. This year, fans will get to share in the success of their favorite streamer as 100,000 subs are gifted to their communities over the course of the season,” said Alyson Griffin, Head of Marketing at State Farm. “Beyond gifted subs, we created a completely new 2D game for people to play at home for prizes and teamed up with 100 Thieves to design limited edition Gamerhood inspired apparel. Each year we’ve continued building an entire entertainment experience around the show and we’re thrilled to celebrate half a decade of Gamerhood with the fans.”

An unmissable talent lineup

This season, Gamerhood goes full throttle as viral phenom and 2025 Streamer of the Year IShowSpeed makes his highly anticipated debut. With record-breaking livestreams, globe-spanning tours and one of the most electric fanbases on the planet, Speed brings a jolt of raw, unpredictable, can’t-look-away energy to the competition. He's fast, fearless and impossible to script.

“I appreciate State Farm for bringing me out to the Gamerhood. I know the fans will love seeing me game again. The physical challenges were also insane, and I think the people watching at home will feel that too,” said IShowSpeed. 

Running it back from season 4 are JasonTheWeen and Cinna, with new faces PlaqueBoyMax, Marlon and Emiru also joining the action. Will Jason be able to clinch back-to-back seasons and bring home the key to the Gamerhood? Will Cinna break her winning streak while competing against her friend and roommate Emiru? Will Marlon and PlaqueBoyMax’s athleticism and unique play styles spur them to victory? All these questions and more will be answered in Season 5.

Jake from State Farm will appear throughout the season, guiding competitors through all the surprises Gamerhood has to offer while presenting “Good Neighbor” awards along the way to competitors who demonstrate good neighbor spirit.

Whether fans come for the creators, the competition or the chaos, Gamerhood Season 5 brings gaming, streaming and reality competition audiences together in a free-to-access-format.

The return of free-for-all gameplay

Gamerhood Season 5 also marks the return of the every-player-for-themselves, free-for-all competition format originally introduced in Season 1. Throughout the season, players will face off in popular video games and IRL physical arena challenges — all vying for a massive prize pool of 100,000 gifted subs.

With no teammates to rely on, every decision matters. Competitors will need to adapt quickly as rivalries, alliances and unexpected moments unfold throughout the competition. One surprise twist, bold move or brutal mistake can shift the entire outcome.

Join the action with Jake’s Neighborhood SWARM

Fans can step into the action beyond the show by visiting StateFarm.com/Gamerhood to play Jake’s Neighborhood SWARM, a new game featuring Jake from State Farm.

In the game, players control Jake as he fights his way through escalating waves of enemies that become increasingly more difficult. It’s designed for replay value, as every run builds on the last through a persistent power-up unlock system, allowing players to come back stronger each time they play.

Each week, players can compete for the highest score for a chance to win a custom-designed, State Farm-themed Secretlab TITAN Evo chair. Fans will also have the chance to win Gamerhood Season 5-inspired apparel created in collaboration with premium lifestyle and gaming organization, 100 Thieves.

How to watch

Beginning July 31, catch Gamerhood Season 5 episodes every Friday in August at 6:00 p.m. ET.

Episodes will stream on the official State Farm Twitch channel, State Farm YouTube channel and across many of the competitors’ own streaming channels.

Fans can also visit StateFarm.com/Gamerhood to learn more, play Jake’s Neighborhood SWARM and catch up on all seasons of Gamerhood.

]]> Tue, 07 Jul 2026 07:00:00 -0500 https://content.presspage.com/uploads/1441/9a2ff930-17e0-4095-9072-a858cc3cc0e1/500_statefarmgamerhoodcontestants.jpg?10000 https://content.presspage.com/uploads/1441/9a2ff930-17e0-4095-9072-a858cc3cc0e1/statefarmgamerhoodcontestants.jpg?10000 State Farm® announces first-ever collaboration with Netflix for hit series Running Point https://newsroom.statefarm.com/state-farm-announces-first-ever-collaboration-with-netflix-for-hit-series-running-point/ https://newsroom.statefarm.com/state-farm-announces-first-ever-collaboration-with-netflix-for-hit-series-running-point/740578State Farm proves the value of the assist and how the brand always shows up when it matters most in a co-branded campaign for Netflix hit series Running Point, starring Kate Hudson and Chet Hanks.About State Farm:

For over 100 years, the mission of State Farm has been to help people manage the risks of everyday life, recover from the unexpected and realize their dreams. State Farm Mutual Automobile Insurance Company and its affiliates are the largest providers of auto and home insurance combined in the United States. Its more than 19,200 agent offices and over 62,000 employees serve over 96 million policies and accounts – including auto, fire, life, health, commercial policies and financial services accounts. Commercial auto insurance, along with coverage for renters, business owners, boats and motorcycles, is also available. State Farm Mutual Automobile Insurance Company is the parent of the State Farm family of companies. State Farm is ranked No. 32 on the 2025 Fortune 500 list of largest companies. For more information, please visit http://www.statefarm.com. 

]]>State Farm announced today that it is collaborating with season 2 of Netflix’s hit series Running Point with a new, integrated campaign that brings the brand’s core values to the screen.

]]>

State Farm announced today that it is collaborating with season 2 of Netflix’s hit series Running Point with a new, integrated campaign that brings the brand’s core values to the screen. Featuring Kate Hudson and Chet Hanks, the campaign leverages themes from the series to illustrate the act of being a good neighbor in helping people manage risk and stepping up for others, which State Farm does best.

The State Farm and Running Point co-branded spot, which will begin running on April 13, features characters Isla Gordon (Kate Hudson) and Travis Bugg (Chet Hanks), alongside the steady and reliable Jake from State Farm, who serves as a “safety net” for the LA Waves basketball team’s front office, assisting Isla and Travis with various challenges on and off the court.

“State Farm is all about showing up like a good neighbor. My character, Isla Gordon, is constantly coming through for her team, navigating risk and supporting the people around her, so bringing in Jake from State Farm for an assist was perfect,” said Kate Hudson, star and executive producer of Running Point. “Plus, State Farm has been genuinely committed to supporting women in sports and the WNBA for over a decade both on and off the court, so working with them for season 2 of Running Point was such an easy fit."

The campaign is a natural extension of the brand’s With the Assist basketball platform, which spotlights the value of real-life assists that often go unrecognized but make a real impact. Through a series of playful and relatable moments, the spot illustrates how State Farm delivers steadfast support, helps navigate unexpected challenges, and provides guidance when stakes are high.

“State Farm has built this brand by showing up in the moments that matter to our customers, not as an interruption, but as a real part of the story,” said Alyson Griffin, Head of Marketing at State Farm. “Netflix’s Running Point sits at the intersection of basketball, entertainment, and culture, exactly where today’s fans are already engaged. With this collaboration, we’re bringing that philosophy to life in a brand-new way, integrating Jake from State Farm directly into the series, not just the campaign, to create a more authentic and connected brand experience.”

In addition to the campaign, in a milestone for the brand, Jake from State Farm will make his first-ever scripted television appearance in the upcoming season of Running Point. Jake’s authentic presence reinforces the genuine spirit of the Waves and reflects how State Farm is committed to being there both on and off the court. 

“Partnerships work best when they expand the world of a story in ways that feel natural for its fans,” said Magno Herran, Vice President of Global Brand Marketing and Partnerships, Netflix. “With Running Point, we saw an opportunity to collaborate with State Farm in a way that complements the tone of the series while creating something fun and unexpected for the audience. It’s a great example of how we work with brands to build moments around our titles that bring fans closer to the stories they love.”

For more information, please visit statefarm.com/lp/running-point or statefarm.com®. State Farm agents across the U.S. can also support through life's unexpected moments. Watch season 2 of Running Point on April 23, only on Netflix.

]]> Mon, 13 Apr 2026 07:00:00 -0500 https://content.presspage.com/uploads/1441/1b2fc1d6-0ace-4c4b-8685-4cb7c3d77de0/500_courtside.jpg?10000 https://content.presspage.com/uploads/1441/1b2fc1d6-0ace-4c4b-8685-4cb7c3d77de0/courtside.jpg?10000 Ludwig, CouRage, Cinna and JasonTheWeen win State Farm® Gamerhood Season 4 https://newsroom.statefarm.com/ludwig-courage-cinna-and-jasontheween-win-state-farm-gamerhood-season-4/ https://newsroom.statefarm.com/ludwig-courage-cinna-and-jasontheween-win-state-farm-gamerhood-season-4/719960Stream new episodes featuring some of the biggest names in gaming and streaming – including Kai Cenat – alongside Jake on Twitch and YouTube every Friday in August.About State Farm:

For over 100 years, the mission of State Farm has been to help people manage the risks of everyday life, recover from the unexpected and realize their dreams. State Farm Mutual Automobile Insurance Company and its affiliates are the largest providers of auto and home insurance combined in the United States. Its more than 19,200 agent offices and over 62,000 employees serve over 96 million policies and accounts – including auto, fire, life, health, commercial policies and financial services accounts. Commercial auto insurance, along with coverage for renters, business owners, boats and motorcycles, is also available. State Farm Mutual Automobile Insurance Company is the parent of the State Farm family of companies. State Farm is ranked No. 32 on the 2025 Fortune 500 list of largest companies. For more information, please visit http://www.statefarm.com. 

]]>Following an impressive Season 3 with over 23-million-episode views in 2024, State Farm Gamerhood returns with its most ambitious season yet on August 1.

]]>

Finale Update (August 29, 2025) — Congratulations Team Rift!

Congratulations to Ludwig, CouRage, Cinna and JasonTheWeen on winning the key to the Gamerhood Neo City! Shoutout to all our great competitors and special guests, Kai Cenat, Travis Hunter, Valkyrae and Cameron Brink for joining in the action. 

Over the course of State Farm Gamerhood season 4, competitors racked up over $130,000 in donations for non-profits:

BLOOMINGTON, Ill., (July 09, 2025) — Following an impressive Season 3 with over 23-million-episode views in 2024, State Farm Gamerhood returns with its most ambitious season yet on August 1.

Gamerhood Season 4 cleverly intertwines the worlds of gaming, sports and entertainment in the most exciting ways the series has ever seen. This season boasts an all-star lineup featuring returning fan favorites alongside some of today’s biggest names in gaming and streaming culture, including Kai Cenat. As always, Jake from State Farm will help guide teams through the surprises Gamerhood has to offer as they compete for non-profits and charities.

 “Coming off the success of Gamerhood last year, we knew we wanted to continue the storylines that fans loved, especially the competition between Berleezy, Mark, and Ludwig,” said Alyson Griffin, Head of Marketing at State Farm. “We know this next season is going to get people talking too, with content that everyone can enjoy — whether you’re a fan of game shows, video games, or just want to unwind and watch something new — you won’t want to miss this season of Gamerhood.”

Also new this season, fans will have a chance to win limited edition, custom design Gamerhood Secretlab TITAN Evo chairs each week through the State Farm Gamerhood Fantasy League play-at-home experience. 

Fans can tune in to all five episodes of Gamerhood Season 4 every Friday in August at 6 p.m. ET on the State Farm Twitch channel, YouTube and across competitors’ own streaming channels.

All-star teams featuring beloved favorites and top creators face off for charity

Fresh off his viral State Farm “Batman vs. Bateman” commercial, Kai Cenat will make his Gamerhood debut to compete in season 4.

“W to State Farm for letting me bring the heat to Gamerhood! This show is wild. The competition is fierce but we’re bringing the good neighbor vibes. We’re here for the fun, winning some money for charity and, you know, a little chaos to keep things entertaining for the chat,” said Kai Cenat.

Running it back from past seasons, Ludwig (Team Rift), Mark Phillips (Team Respawn) and Berleezy (Team Ragequit) return as team captains. Also joining the neighborhood this season are beloved streamers Sydeon, LuluLuvely, Cinna, JasonTheWeen, and CouRage, adding fresh faces to the competition.

Join the action and compete for an exclusive prize

Fans can join the excitement this season through the State Farm Gamerhood Fantasy League, an exhilarating, interactive play-at-home experience.

Ahead of each episode, fans can compete by assembling a Fantasy League team of three Gamerhood competitors. Points are earned based on competitor performance in each episode, paired with interactive, fast-paced trivia questions that allow players to boost their score.

Each week will have its own contest and after each episode, the top six Gamerhood Fantasy League players at home will win a limited-edition, custom design Gamerhood Secretlab TITAN Evo chair. Visit the Gamerhood website for full contest rules.

How to watch

Beginning August 1, catch Gamerhood Season 4 episodes every Friday in August at 6 p.m. ET. All five episodes will stream on the State Farm Twitch channel, YouTube and across competitors’ own streaming channels. 

Fans can catch up on previous Gamerhood seasons on the Gamerhood website.

]]> Fri, 29 Aug 2025 23:00:00 -0500 https://content.presspage.com/uploads/1441/d254ba24-7f6b-4d3b-b86d-bc68ac500b23/500_episode5-spoiler-_it_6490_enrc_2.jpg?10000 https://content.presspage.com/uploads/1441/d254ba24-7f6b-4d3b-b86d-bc68ac500b23/episode5-spoiler-_it_6490_enrc_2.jpg?10000 State Farm® Levels Up Gamerhood Season 4 with Thrilling New Game Elements https://newsroom.statefarm.com/gamerhood-season-4/ https://newsroom.statefarm.com/gamerhood-season-4/712943Stream new episodes featuring some of the biggest names in gaming and streaming – including Kai Cenat – alongside Jake on Twitch and YouTube every Friday in August.About State Farm:

For over 100 years, the mission of State Farm has been to help people manage the risks of everyday life, recover from the unexpected and realize their dreams. State Farm Mutual Automobile Insurance Company and its affiliates are the largest providers of auto and home insurance combined in the United States. Its more than 19,200 agent offices and over 62,000 employees serve over 96 million policies and accounts – including auto, fire, life, health, commercial policies and financial services accounts. Commercial auto insurance, along with coverage for renters, business owners, boats and motorcycles, is also available. State Farm Mutual Automobile Insurance Company is the parent of the State Farm family of companies. State Farm is ranked No. 32 on the 2025 Fortune 500 list of largest companies. For more information, please visit http://www.statefarm.com. 

]]>Following an impressive Season 3 with over 23-million-episode views in 2024, State Farm Gamerhood returns with its most ambitious season yet on August 1.

]]>Following an impressive Season 3 with over 23-million-episode views in 2024, State Farm Gamerhood returns with its most ambitious season yet on August 1.

Gamerhood Season 4 cleverly intertwines the worlds of gaming, sports and entertainment in the most exciting ways the series has ever seen. This season boasts an all-star lineup featuring returning fan favorites alongside some of today’s biggest names in gaming and streaming culture, including Kai Cenat. As always, Jake from State Farm will help guide teams through the surprises Gamerhood has to offer as they compete for non-profits and charities.

 “Coming off the success of Gamerhood last year, we knew we wanted to continue the storylines that fans loved, especially the competition between Berleezy, Mark, and Ludwig,” said Alyson Griffin, Head of Marketing at State Farm. “We know this next season is going to get people talking too, with content that everyone can enjoy — whether you’re a fan of game shows, video games, or just want to unwind and watch something new — you won’t want to miss this season of Gamerhood.”

Also new this season, fans will have a chance to win limited edition, custom design Gamerhood Secretlab TITAN Evo chairs each week through the State Farm Gamerhood Fantasy League play-at-home experience. 

Fans can tune in to all five episodes of Gamerhood Season 4 every Friday in August at 6 p.m. ET on the State Farm Twitch channel, YouTube and across competitors’ own streaming channels.

All-star teams featuring beloved favorites and top creators face off for charity

Fresh off his viral State Farm “Batman vs. Bateman” commercial, Kai Cenat will make his Gamerhood debut to compete in season 4.

“W to State Farm for letting me bring the heat to Gamerhood! This show is wild. The competition is fierce but we’re bringing the good neighbor vibes. We’re here for the fun, winning some money for charity and, you know, a little chaos to keep things entertaining for the chat,” said Kai Cenat.

Running it back from past seasons, Ludwig (Team Rift), Mark Phillips (Team Respawn) and Berleezy (Team Ragequit) return as team captains. Also joining the neighborhood this season are beloved streamers Sydeon, LuluLuvely, Cinna, JasonTheWeen, and CouRage, adding fresh faces to the competition.

Join the action and compete for an exclusive prize

Fans can join the excitement this season through the State Farm Gamerhood Fantasy League, an exhilarating, interactive play-at-home experience.

Ahead of each episode, fans can compete by assembling a Fantasy League team of three Gamerhood competitors. Points are earned based on competitor performance in each episode, paired with interactive, fast-paced trivia questions that allow players to boost their score.

Each week will have its own contest and after each episode, the top six Gamerhood Fantasy League players at home will win a limited-edition, custom design Gamerhood Secretlab TITAN Evo chair. Visit the Gamerhood website for full contest rules.

How to watch

Beginning August 1, catch Gamerhood Season 4 episodes every Friday in August at 6 p.m. ET. All five episodes will stream on the State Farm Twitch channel, YouTube and across competitors’ own streaming channels.

Fans can catch up on previous Gamerhood seasons on the Gamerhood website.

]]> Wed, 09 Jul 2025 05:00:00 -0500 https://content.presspage.com/uploads/1441/51ba4497-3b67-40a7-a25f-45c359208e48/500_gh4heroimageupdated.png?10000 https://content.presspage.com/uploads/1441/51ba4497-3b67-40a7-a25f-45c359208e48/gh4heroimageupdated.png?10000 Inside the Gamerhood https://newsroom.statefarm.com/inside-the-gamerhood/ https://newsroom.statefarm.com/inside-the-gamerhood/506812The Gamerhood challenge is a virtual neighborhood celebrating all things gaming.About State Farm:

For over 100 years, the mission of State Farm has been to help people manage the risks of everyday life, recover from the unexpected and realize their dreams. State Farm Mutual Automobile Insurance Company and its affiliates are the largest providers of auto and home insurance combined in the United States. Its more than 19,200 agent offices and over 62,000 employees serve over 96 million policies and accounts – including auto, fire, life, health, commercial policies and financial services accounts. Commercial auto insurance, along with coverage for renters, business owners, boats and motorcycles, is also available. State Farm Mutual Automobile Insurance Company is the parent of the State Farm family of companies. State Farm is ranked No. 32 on the 2025 Fortune 500 list of largest companies. For more information, please visit http://www.statefarm.com. 

]]>The Gamerhood challenge is a virtual neighborhood celebrating all things gaming.

]]>Every Wednesday in June, at 4 p.m. CT on the State Farm® Twitch Channel, online gaming fans across the country will be welcomed to the State Farm Gamerhood Challenge. The Gamerhood is a virtual neighborhood celebrating all things gaming, where fans can interact live and will feature an impressive list of world-renowned gaming personalities, including:

SypherPK, Berleezy, IM Dontai, Emme Montgomery, Alfredo Diaz, Jeremy Dooley, BlackKrystel, Michael Jones with hosts Barbara Dunkelman and Alex “Golden Boy” Mendez.

The Gamerhood Challenge is the biggest and most inventive expansion into the online gaming space State Farm has made to date.

Highlights:                                      

  • The Gamerhood Challenge is a first-of-its-kind, multi-episode competition, combining live gameplay and commentary, entertaining surprises, appearances by Jake from State Farm, and prize giveaways to viewers.
  • The five-episode series will take place in a custom-built neighborhood constructed on a 50,000 sq. ft. set. Each contestant competes from their own “tiny house” in a variety of games, while facing comedic obstacles relating to real-world home mishaps that might be reminiscent of some claims scenarios.
  • At the end of the series, one challenger will be named the Ultimate Gamerhood Champion, worthy of taking home the “Key to the Gamerhood” and State Farm will make a $100K donation in the winner’s name to Children’s Miracle Network Hospitals®.
]]> Wed, 18 May 2022 10:50:00 -0500 https://content.presspage.com/uploads/1441/500_2022-05-18-gamerhood-nr-feature.png?10000 https://content.presspage.com/uploads/1441/2022-05-18-gamerhood-nr-feature.png?10000 Our TikTok Challenge Journey https://newsroom.statefarm.com/updated-22322-and-the-winner-is-/ https://newsroom.statefarm.com/updated-22322-and-the-winner-is-/490703See how it started and how it’s going.What's new

Go Behind the Scenes of Liv Pearsall’s State Farm Commercial Shoot!

Liv is ready for her closeup! Back in February, fans voted for Liv’s duet with Jake from State Farm as their favorite entry in the #TeamStateFarm TikTok Challenge. As part of her win, Liv will appear in an upcoming State Farm commercial.

Liv is on set in Los Angeles getting ready to film her commercial appearance.

Stay tuned to see the commercial when it hits the air waves.

See previous announcements for the TikTok Challenge

Our winner

Congratulations to Liv Pearsall and thanks to everyone who played. 

 
 

Our top three

It all comes down to this! The top three duets have been chosen and they’re ready for your vote!

Go to Jake's TikTok and choose your fave by “hearting” (clicking the heart) on one of the three TikTocs pinned to the top of Jake’s page.

The top three are:

Finalist Duet #1
Finalist Duet #2
Finalist Duet #3
 
 

Our fun duets

See some of the fun duets Jake from State Farm is getting as part the #TeamStateFarm challenge.

Wanna Duet? Have some talented friends who wanna duet? See Jake’s original challenge and use TikTok’s duet feature to share your video. Don’t forget to add #TeamStateFarm #Contest.

Our announcement

State Farm is taking to TikTok for the #TeamStateFarm TikTok Challenge and inviting users to duet with Jake from State Farm during the playoffs for their chance to be featured in a future State Farm commercial.

To enter, users will create their own video using the duet feature on TikTok for a chance to be part of #TeamStateFarm and showcase their unique talents (does not need to be football related). Participants need to follow and tag @jakefromstatefarm and use the hashtags #TeamStateFarm #Contest.

The challenge is open for submissions now through February 11 at 11:59 p.m. ET.

On February 13, the day of the big game, the top three duet videos will be pinned to the top of Jake’s TikTok page, and TikTok users will get the chance to vote by liking their favorite through February 17 at 11:59 p.m. ET.

The creator of the winning video will receive a paid trip, for a meet and greet with Jake from State Farm and a role in an upcoming State Farm commercial.

The winner will be announced in late February.

For more information, please see the official rules.

]]> Mon, 16 May 2022 12:27:05 -0500 https://content.presspage.com/uploads/1441/500_2022-01-24-tiktok-nrpreview.png?69749 https://content.presspage.com/uploads/1441/2022-01-24-tiktok-nrpreview.png?69749 New commercials feature new faces https://newsroom.statefarm.com/new-commercials-new-faces/ https://newsroom.statefarm.com/new-commercials-new-faces/486951Jake from State Farm is joined by NBA stars to explain surprisingly great rates that fit any budget.State Farm® is premiering its new NBA ad campaign during the NBA’s popular Christmas Day games. This is a continuation of the Surprisingly Great Rates message that debuted during the 2020 season.

This season we are tapping into the idea that people tend to live life based on our own assumptions – but sometimes, they're wrong.

“State Farm is debuting its new NBA ad campaign during the NBA’s popular Christmas Day games,” said Alyson Griffin, Head of Marketing for State Farm. “Not only will fans hear about how State Farm has surprisingly great rates that fit any budget from Jake and Chris Paul, but they’ll also see some of our new friends, Atlanta Hawks point guard Trae Young and Dallas Mavericks center Boban Marjanović.”

State Farm will own NBA Christmas Day across all ESPN platforms as the brand will have full ownership of ESPN.com/NBA and SportsCenter on Snapchat for 24 hours. State Farm will also serve as the presenting sponsor of ESPN’s NBA Hoop Streams Digital Live Show, which will air on Twitter, YouTube, Facebook and the ESPN App.

]]> Tue, 21 Dec 2021 09:07:34 -0600 https://content.presspage.com/uploads/1441/500_2021-12-21-commercials-newsroom-preview.png?10000 https://content.presspage.com/uploads/1441/2021-12-21-commercials-newsroom-preview.png?10000 Football Fans Nationwide Score with Team State Farm Football Find https://newsroom.statefarm.com/team-state-farm-football-find-social/ https://newsroom.statefarm.com/team-state-farm-football-find-social/480971More than 500,000 virtual footballs collected in just over one dayBLOOMINGTON, IL. – More than 21,000 football fans and gamers from all across the country have flocked to the virtual gridiron to participate in an augmented reality (AR) scavenger hunt called Team State Farm Football Find. Using their mobile device, players collect digital footballs to win some MVP worthy prizes such as branded swag, one-of-a-kind tokens (NFTs), and gift cards.

“We are so excited to provide this opportunity for consumers and football fans to interact with us,” said Alyson Griffin, Head of Marketing for State Farm. “The first-ever #TeamStateFarm Football Find interactive experience is destined to entertain football fans and provide a truly memorable experience.”

Players all over the U.S. have won more than 30,000 NFTs and in the Kansas City area, fans have racked up more 1,500 branded beanies, T-shirts, and towels at prize redemption locations.

Needless to say, social media has been abuzz with enthusiasm about the experience.

For more information, please visit: www.teamstatefarmfootballfind.com.

]]> Fri, 05 Nov 2021 12:53:30 -0500 https://content.presspage.com/uploads/1441/500_2021-11-05-footballfind-newsroom-article1.png?10000 https://content.presspage.com/uploads/1441/2021-11-05-footballfind-newsroom-article1.png?10000 Football Fans: State Farm® hosts first ever Team State Farm Football Find https://newsroom.statefarm.com/state-farm-football-find/ https://newsroom.statefarm.com/state-farm-football-find/480181Augmented Reality (AR) experience active nationally for fans to win swag, gift cards, or even NFTsAbout State Farm:

For over 100 years, the mission of State Farm has been to help people manage the risks of everyday life, recover from the unexpected and realize their dreams. State Farm Mutual Automobile Insurance Company and its affiliates are the largest providers of auto and home insurance combined in the United States. Its more than 19,200 agent offices and over 62,000 employees serve over 96 million policies and accounts – including auto, fire, life, health, commercial policies and financial services accounts. Commercial auto insurance, along with coverage for renters, business owners, boats and motorcycles, is also available. State Farm Mutual Automobile Insurance Company is the parent of the State Farm family of companies. State Farm is ranked No. 32 on the 2025 Fortune 500 list of largest companies. For more information, please visit http://www.statefarm.com. 

]]>Synonymous with football for more than a decade, State Farm is bringing fans nationwide excitement through a virtual football find.

The high-tech augmented reality (AR) experience begins Thursday, November 4, 2021. Using a mobile device, players can look for virtual footballs for a chance to win branded swag, one-of-a-kind tokens (NFTs), or a gift card.

“We are so excited to provide this opportunity for consumers and football fans to interact with us,” said Alyson Griffin, Head of Marketing for State Farm. “The first-ever #TeamStateFarm Football Find interactive experience is destined to entertain football fans and provide a truly memorable experience.”

Scan this QR code to visit the #TeamStateFarm Football Find siteScan this QR code to visit the #TeamStateFarm Football Find site.

Anyone 18 and older across the country is invited to play to score prizes. For more information, please visit: www.teamstatefarmfootballfind.com.

Participants in the Kansas City area can also visit interactive experiences and redemption locations.

Jake from State Farm is also scheduled to make an appearance at some locations.

Here are the times and locations of the redemption trailers and in-person fan experiences:

 

All times are Central.

Date

Time

Locations

Nov. 4, 2021

 

10:00 a.m. to 4:00 p.m.

 

University of Kansas

1301 Jayhawk Blvd, Lawrence, KS

University of Missouri

Speaker’s Circle, Columbia, MO

 

Nov. 5, 2021

10:00 a.m. to 2:00 p.m.

 

University of Kansas

1301 Jayhawk Blvd, Lawrence, KS

 

Nov. 5, 2021

10:00 a.m. to 4:00 p.m.

 

University of Missouri

Speaker’s Circle, Columbia, MO

 

Nov. 5, 2021

5:00 p.m. to 10:00 p.m.

 

Westport (Harpo’s)

 4109 Pennsylvania Ave, Kansas City

 

Nov. 6, 2021

 

10:00 a.m. to 2:00 p.m.

 

Crown Center Square

2425 Grand Blvd, Kansas City, MO

 

Nov. 6, 2021

 

3:00 p.m. to 8:00 p.m.

 

KC Live!

13 Grand Blvd, Kansas City, MO

See Jake from State Farm starting at 5:30 p.m.

 

Nov. 6, 2021

 

4:00 p.m. to 10:00 p.m.

 

Westport (Harpo’s)

 4109 Pennsylvania Ave, Kansas City

 

Nov. 7, 2021

11:00 a.m. to 3:25 p.m.

 

Arrowhead Stadium

1 Arrowhead Dr., Kansas City, MO

See Jake from State Farm beginning at 12:30 p.m.

Nov. 7, 2021

12:00 p.m. to 6:00 p.m.

 

KC Live!

13 Grand Blvd, Kansas City, MO

]]> Mon, 01 Nov 2021 10:00:34 -0500 https://content.presspage.com/uploads/1441/500_2021-11-01-teamstatefarm-article2-fix.png?79194 https://content.presspage.com/uploads/1441/2021-11-01-teamstatefarm-article2-fix.png?79194 New Commercials: Jake meets folks with a striking resemblance to his football friends. https://newsroom.statefarm.com/nfl-commercials-2021/ https://newsroom.statefarm.com/nfl-commercials-2021/473575Kick off football season with new commercials featuring surprisingly great rates that fit any budget!Kick off football season with some brand-new commercials featuring our very own khaki-clad spokesperson, Jake! Watch as Jake tries to convince his skeptical football buddies (Aaron Rodgers and Patrick Mahomes) that surprisingly great rates to fit any budget are available to everyone.

Our new commercials premiered on Sept. 9, and there are more new ads coming in October and November.

]]> Fri, 10 Sep 2021 19:35:08 -0500 https://content.presspage.com/uploads/1441/500_2021-09-13-nflcommercials-newsroom-preview.png?10000 https://content.presspage.com/uploads/1441/2021-09-13-nflcommercials-newsroom-preview.png?10000 Nothing But Net (and some fun GIFs)! https://newsroom.statefarm.com/nothing-but-net-and-some-fun-gifs/ https://newsroom.statefarm.com/nothing-but-net-and-some-fun-gifs/4588095 places you’ll find State Farm during the NBA postseason.

 

1 -- The State Farm NBA Play-In Tournament

​State Farm is the title sponsor of the NBA Play-In. The first-of-its-kind tournament featuring six games aired on ESPN and TNT.

2 -- In “Not another State Farm Commercial”

Our new ad features WNBA star Sabrina Ionescu joining Chris Paul and Jake From State Farm for some commercial shenanigans.

3 -- On Social Media

State Farm teams up with UnitedMasters artists Grace Weber and Juslo to create surprisingly great recaps videos. These videos, which will recap the NBA Play-In Tournament games, will be available on the NBA’s TikTok and Instagram reels.

4 -- In The New York Times

The New York Times took a look at Chris Paul ahead of the start of the NBA playoffs, including his work with State Farm and our favorite khaki-wearing front man.

*note – The New York Times allows five free stories a month. If you’ve already read five you might need a subscription for this link.

 

5 -- In Schools with the NBA

and State Farm Assist Tracker

For the past six seasons, the NBA and State Farm are proud to have come together to turn on-court assist into off-court assist in the communities around the country. This season, for every assist made during a regular-season game, the NBA and State Farm are donating $5 to enhance STEAM learning and technology in classrooms and afterschool programs across the country. Check out the State Farm Assist Tracker.

]]> Fri, 21 May 2021 07:01:00 -0500 https://content.presspage.com/uploads/1441/500_chrisandsabrinastill.png?10000 https://content.presspage.com/uploads/1441/chrisandsabrinastill.png?10000 Watch as Things Turn Out Surprisingly Great https://newsroom.statefarm.com/nba-commercials-c2s/ https://newsroom.statefarm.com/nba-commercials-c2s/429770New NBA commercials feature Chris Paul and surprisingly, nothing goes wrong.

Join the conversation on Yammer!

Chris Paul is used to destruction when he’s in a State Farm® commercial, but in these new NBA campaigns he learns things are not always as they seem.

Enjoy the new commercials, which debut during the NBA games today, Dec. 22, which include the Warriors vs. Nets and Clippers vs. Lakers, both on TNT. Watch for State Farm as a presenting sponsor of the ESPN/ABC NBA on Christmas Day coverage. And, to end on a good neighbor note, for every assist on the court this regular season, State Farm and the NBA will donate $5 toward community assists off the court as part of the NBA Cares State Farm Assist Tracker Program.

]]> Tue, 22 Dec 2020 09:40:45 -0600 https://content.presspage.com/uploads/1441/500_2020-12-22-nbacommercials-newsroom-preview.png?10000 https://content.presspage.com/uploads/1441/2020-12-22-nbacommercials-newsroom-preview.png?10000 Watch Things Turn Out Surprisingly Great https://newsroom.statefarm.com/nba-commercials/ https://newsroom.statefarm.com/nba-commercials/429781New NBA commercials feature Chris Paul and surprisingly, nothing goes wrong.Chris Paul is used to destruction when he’s in a State Farm® commercial, but in these new NBA campaigns he learns things are not always as they seem.

Enjoy the new commercials, which debut during the NBA games today, Dec. 22, which include the Warriors vs. Nets and Clippers vs. Lakers, both on TNT. Watch for State Farm as a presenting sponsor of the ESPN/ABC NBA on Christmas Day coverage. And, to end on a good neighbor note, for every assist on the court this regular season, State Farm and the NBA will donate $5 toward community assists off the court as part of the NBA Cares State Farm Assist Tracker Program.

]]> Tue, 22 Dec 2020 09:32:51 -0600 https://content.presspage.com/uploads/1441/500_2020-12-22-nbacommercials-newsroom-preview.png?10000 https://content.presspage.com/uploads/1441/2020-12-22-nbacommercials-newsroom-preview.png?10000 Tune In. We Are All in This Together. https://newsroom.statefarm.com/2020-state-farm-sponsorships/ https://newsroom.statefarm.com/2020-state-farm-sponsorships/386943State Farm is helping present these experiences that entertain and help others.About State Farm:

For over 100 years, the mission of State Farm has been to help people manage the risks of everyday life, recover from the unexpected and realize their dreams. State Farm Mutual Automobile Insurance Company and its affiliates are the largest providers of auto and home insurance combined in the United States. Its more than 19,200 agent offices and over 62,000 employees serve over 96 million policies and accounts – including auto, fire, life, health, commercial policies and financial services accounts. Commercial auto insurance, along with coverage for renters, business owners, boats and motorcycles, is also available. State Farm Mutual Automobile Insurance Company is the parent of the State Farm family of companies. State Farm is ranked No. 32 on the 2025 Fortune 500 list of largest companies. For more information, please visit http://www.statefarm.com. 

]]>State Farm® is committed to making a positive difference in neighborhoods everywhere. In a time of unprecedented challenges for our customers, employees and communities, we are proud to support efforts that help and entertain. Since the start of COVID-19, State Farm has provided about $15 million in grants and low-interest loans ​across the country. Now more than ever, being a good neighbor means everything. 

 

Check It Out...

Giving Tuesday: State Farm® is Sponsoring the St. Jude Livestream

State Farm is the presenting sponsor of the second-annual St. Jude Livestream, benefiting St. Jude Children’s Research Hospital. It will stream on YouTube, beginning at 10 a.m. PT on Tuesday, Dec. 1.

Throughout this nine-hour fundraising event, appearances will be made by Jake from State Farm and YouTubers The Game Theorists, Rosanna Pansino, The Try Guys and Safiya Nygaard.

As the presenting sponsor, State Farm is donating $250,000 to St. Jude. In 2019, this livestream raised more than $1.3M.

You can watch the livestream on The Game Theorists YouTube channel.

In the News: PRNews Daily Scoop: State Farm and St. Jude Embrace #GivingTuesday (12/01/20)

 

Jake from State Farm is the Khaki Cape

In this new Ultimate Comic, Jake from State Farm becomes the hero Khaki Cape and aids the Avengers like a good neighbor!

 

 

 

 

 

Marvel Storyboards Series

Marvel New Media just launched Storyboards – a six-episode interview series with famous storytellers. Marvel artist, writer and former editor in chief, Joe Quesada, talks with storytellers about their personal “origin” stories and what drives their storytelling passion.

State Farm is sponsoring the first two seasons of the series. It leads off with Hugh Jackman, known for his 17-year portrayal of Wolverine in the X-men series. The 10-15 minute interviews will be released on Thursdays for viewing on Marvel’s social media channels – YouTube, Facebook, Instagram and Twitter.

 

State Farm Charity Streams

The charity stream series kicked-off July 20 on DrLupo's Twitch channel. Jake from State Farm & DrLupo raised over $70,000 for St. Jude's Children's Research Hospital during this live event. 

Additional streams featuring other popular streamers will support organizations they are passionate about. The next charity stream will be held November 11. Check back for details.

 

Conan's State Farm Good Neighbor Tips

Good Neighbor Tips: Toilet Paper Edition (05/14/20)

Good Neighbor Tips: Mask Edition (05/21/20)

Good Neighbor Tips: Donations (05/27)

 

 

 

Jake from State Farm Accepts the All In Challenge - Joins Patrick Mahomes and Aaron Rodgers in the effort to alleviate food insecurity.

Jake will be your host for a once-in-a-life time VIP fan experience at the 2021 NBA All-Star weekend. Package includes: courtside seats at State Farm All-Star Saturday Night, two tickets to the All-Star and Rising Stars games, access to other related events, photo opportunities, a basketball signed by Chris Paul, airfare, lodging and much more.

100% of the money raised through will go directly to Feeding America, Meals On Wheels, World Central Kitchen and No Kid Hungry. Sweepstakes entries and auctions bids start at only $10. The effort has already raised nearly $32 million to provide food for kids, the elderly and front-line heroes.

 

 

 

Previously Aired...

iHeart Radio Living Room Concert Series Raised Over $610k

Americans came together in their living rooms to enjoy the 8-week concert series by some of the biggest artists in music. We celebrated the importance of community and being a “good neighbor” through the power of music and togetherness. Among the artists featured were: Thomas Rhett, SHAED, Brett Eldredge, Sam Smith, Katy Perry, H.E.R. and The Killers.

The episodes honored essential workers and also focused on racial inequality. All episodes featured a donation to a charitable organization, along with a call-to-action encouraging viewers to donate. The charity streams raised over $610,000.

 

 

 

ESPN “The Last Dance”

Sundays through May 17

This highly anticipated, 10-part documentary series chronicles Michael Jordan and the 1990s Chicago Bulls. It features never-before-seen footage from the 1997-98 season as the team pursued its sixth NBA championship in eight years. It will air on ESPN over five weeks from Sunday, April 19 through Sunday, May 17.

State Farm is also presenting sponsor of “Jalen & Jacoby: The After Show." This live digital exclusive show with ESPN’s Jalen Rose and David Jacoby will stream live on social media channels and the ESPN App immediately after each episode. It will feature reactions and a conversation with “The Last Dance” director Jason Hehir (“The Fab Five,” “The ’85 Bears,” “Andre the Giant”).

 

In The News:

 

 

Commencement: Speeches for the Class of 2020 

Friday, May 15 - Sunday, May 16

After four long years of hard work, commencement offers one last moment to reflect before you toss your hat into the air and take on the world. Since most graduates won’t get to attend their ceremony in person, the biggest names across industries, are writing a commencement speech just for them. From 4-star generals to all-star comedians, legendary coaches to John Legend himself, these are the words we hope will inspire.

The podcast series will be published on Friday, May 15. Beginning that day iHeartMedia-owned radio stations across the country will also air featured clips from Commencement: Speeches for the Class of 2020 every hour. It will then culminate Sunday night – National Graduation Day – with a series of on-air commencement specials on all iHeart stations between 7 p.m. and midnight local time.

Among those sharing words of wisdom: former Secretary of State Hillary Clinton; philanthropists and business leaders Bill and Melinda Gates; singer-actor Becky G; actor Freida Pinto, stand-up comedian George Lopez; director and actor Henry Winkler; author John Green; singer Mary J. Blige; T-Mobile CEO Mike Sievert; actor-singer Rita Wilson; singer-songwriter Smokey Robinson; rapper and record producer T.I.; Apple CEO Tim Cook; and news anchor Tom Brokaw.

The event is brought to you by DORITOS® , State Farm® , T-Mobile and the 2020 Census.

 

Disney Family Singalong - Volume 2 

Sunday, May 10, 7 p.m. ET on ABC

The Disney Family Singalong: Volume II brings inventive at-home choreography and even more Disney magic. Again, an animated Mickey guides on-screen lyrics allowing us to follow along in perfect harmony as favorite celebrities and their families sing memorable Disney songs.

This show will open with a vocal warmup coached by Tituss Burgess and feature introductions by Dwyane Wade, Gabrielle Union and their family. Among the fan favorites performing: Christina Aguilera, Sabrina Carpenter, Jennifer Hudson, John Legend, Lang Lang, Maren Morris and Katy Perry.

The special will also raise awareness and funds for FeedingAmerica.org/FeedTheLove. Their nationwide network of food banks is helping people facing hunger due to COVID-19.

 

TODAY Loves Teachers 

Thursday, May 7, 8:30 a.m. ET

Watch how teachers in communities across the country continue to inspire their students to reach their potential and realize their dreams. State Farm® teams up with the TODAY Show recognition of Teacher Appreciation Week. The segment salutes some - of the many - incredible educators. 

Each of the teachers featured will receive a $10,000 donation for their school from State Farm.

 

Conde Nast (Vogue) Met Gala First Monday in May

Monday, May 4, 6 p.m. EDT

Though the iconic Met Gala physical event is postponed, throughout the day, Vogue will look back at highlights from previous years, from breathtaking red-carpet ensembles to memorable moments. The day will conclude with “A Moment With the Met”—an intimate celebration, available via livestream exclusively on YouTube.

The event features an address by Vogue editor in chief Anna Wintour, a special live performance by Florence and the Machine, and a DJ set from Virgil Abloh. State Farm is the exclusive sponsor of “A Moment With the Met.”

 

A Parks and Recreation Special

Thursday, April 30, 8:30 p.m ET/PT

The fine citizens of Pawnee, Ind., are reuniting to raise funds for Feeding America’s COVID-19 Response Fund. All of the original Parks and Rec characters played by original cast members will return in the 30-minute special.

"The Paley Center Salutes Parks and Recreation,” a tribute to what the show means to people, will air ahead of the special at 8 p.m. ET. 

Donations from the telecast will help food banks secure the resources needed to serve the most vulnerable members of our communities at this difficult time. 

State Farm and Subaru of America will each make matching donations of $150,000. Combined with donations from NBCUniversal and the writers/producers/cast of “Parks and Recreation,” a total of $500,000 in matching donations will be made through May 21.

In the spirit of Leslie Knope and do-gooders everywhere, donate if you can.

 

In The News:

 

Rock the House for Animals

Thursday, April 30 - preshow 7 p.m. ET, concert 8 p.m. ET

Livestream concert featuring multi-Grammy Award winning superstar Rob Thomas, Chris Daughtry and Gavin DeGraw. Concert donations support critical work to help all animals, including pets and their people impacted by COVID-19. Proceeds benefit the Humane Society of the United States, working together with Sidewalk Angels Foundation.

In times of economic distress, pet owners can be forced to surrender their beloved companions when the cost of caring for them exceeds their ability to pay for medical care and supplies.

The livestream will run on the HSUS Facebook, YouTube and Twitch.

 

 

 

“One World: #TogetherAtHome” 

Saturday, April 18 at 2-8 p.m. ET

State Farm is a proud sponsor of One World: Together At Home. Tune into this historic, one-night event. It will feature performances by recording artists and comedians, updates from global health leaders, and stories from frontline workers—all in the name of supporting the World Health Organization’s Solidarity Response Fund. Find out where and when to watch and how you can join us and support the cause.

 

 

 

 

 

 

WNBA Draft Presented by State Farm

Friday, April 17 at 7 p.m. ET on ESPN

The WNBA will conduct a virtual draft without players, guests, and media. WNBA Commissioner Cathy Engelbert will announce the draft picks live on ESPN with coverage beginning at 7 p.m. ET, and top prospects will take part remotely. The draft will also be available on the ESPN App.

WNBA commissioner Cathy Engelbert will unveil a COVID relief element to start the Draft. State Farm has contributed to WNBA relief efforts.

 

Disney Family Singalong 

Thursday, April 16, 8-9 p.m. ET on ABC

A night of magic and music hosted by Ryan Seacrest, this nationwide singalong event will feature celebrities and their families singing their favorite Disney tunes from their homes. Presented with limited commercial interruption.

 

 

 

]]> Tue, 01 Dec 2020 12:34:34 -0600 https://content.presspage.com/uploads/1441/500_120120st.jude.png?10000 https://content.presspage.com/uploads/1441/120120st.jude.png?10000 Clean Shoes, Cool Khakis, and Hot Drinks https://newsroom.statefarm.com/emp-all-star-weekend2020/ https://newsroom.statefarm.com/emp-all-star-weekend2020/378292State Farm® heats up this year’s All-Star game!

Join the conversation on Yammer!

State Farm was a big part of this year’s All Star game both on AND off the court! Take a look at some highlights of the big event.

 

]]> Fri, 21 Feb 2020 15:29:29 -0600 https://content.presspage.com/uploads/1441/500_2020-02-21-allstar2020-preview-newsroom.png?61756 https://content.presspage.com/uploads/1441/2020-02-21-allstar2020-preview-newsroom.png?61756 State Farm® Heats Up This Year’s All-Star Game https://newsroom.statefarm.com/all-star-weekend2020/ https://newsroom.statefarm.com/all-star-weekend2020/378299From hot drinks to cool khakis, State Farm had a ball at the All Star game.State Farm was a big part of this year’s All Star game both on AND off the court! Take a look at some highlights of the big event.

 

]]> Fri, 21 Feb 2020 15:28:00 -0600 https://content.presspage.com/uploads/1441/500_2020-02-21-allstar2020-preview-newsroom.png?61756 https://content.presspage.com/uploads/1441/2020-02-21-allstar2020-preview-newsroom.png?61756 State Farm sponsorship boosts ADOT’s Incident Response Unit https://newsroom.statefarm.com/state-farm-sponsorship-adot-incident-response-unit/ https://newsroom.statefarm.com/state-farm-sponsorship-adot-incident-response-unit/376544Team patrols Valley freeways to quickly clear crashes, get traffic movingAbout State Farm:

For over 100 years, the mission of State Farm has been to help people manage the risks of everyday life, recover from the unexpected and realize their dreams. State Farm Mutual Automobile Insurance Company and its affiliates are the largest providers of auto and home insurance combined in the United States. Its more than 19,200 agent offices and over 62,000 employees serve over 96 million policies and accounts – including auto, fire, life, health, commercial policies and financial services accounts. Commercial auto insurance, along with coverage for renters, business owners, boats and motorcycles, is also available. State Farm Mutual Automobile Insurance Company is the parent of the State Farm family of companies. State Farm is ranked No. 32 on the 2025 Fortune 500 list of largest companies. For more information, please visit http://www.statefarm.com. 

]]>Three months after launching, the Arizona Department of Transportation’s Incident Response Unit has offered assistance nearly 4,000 times on Valley freeways, helping boost safety by getting traffic moving sooner after crashes.

A new sponsorship by State Farm is helping the 14-member Incident Response Unit continue this important work, which ranges from setting up traffic control to moving vehicles involved in minor crashes to removing debris – even changing a flat tire here and there.

By improving traffic flow after crashes, the Incident Response Unit sponsored by State Farm reduces the potential for secondary crashes, which often are more destructive than the initial crash, while helping motorists get where they need to be. This work helps free Arizona Department of Public Safety troopers to concentrate on investigations and respond to other situations on Phoenix-area freeways.

“Protecting public safety is the No. 1 responsibility of government, and the numbers to date show the Incident Response Unit is doing just that,” Governor Doug Ducey said. “Through this new and innovative sponsorship, State Farm is making the Arizona a better and safer place while helping ADOT to put more dollars toward other transportation priorities.”

In the coming weeks, Valley drivers will see ADOT Incident Response Unit vehicles wrapped with State Farm branding as part of this sponsorship.

“Our support of the Arizona Department of Transportation Incident Response Unit program embodies our ‘good neighbor’ philosophy,” said Matthew Coleman, State Farm marketing director. “It also underscores the continued commitment State Farm has to auto safety, while helping people recover from the unexpected, which is the heart of the State Farm mission.”

About 250 motor vehicle collisions occur each day in Maricopa County, most of them requiring a response from law enforcement, fire departments, transportation crews or tow trucks.

“Our troopers are seeing a difference on Valley freeways thanks to the Incident Response Unit sponsored by State Farm,” said Col. Frank Milstead, director of the Arizona Department of Public Safety. “When troopers are able to focus on their primary role at the scene of crashes, it allows them to better serve the public.”

The Incident Response Unit sponsored by State Farm patrols Phoenix-area freeways from 5 a.m. to 8 p.m. weekdays, ready to assist state troopers and public. In addition to providing support at crash scenes, units may be called upon to assist stranded motorists. In December, they responded to more than 1,400 incidents.

“Every minute counts after a crash,” said Alberto Gutier, director of the Arizona Governor’s Office of Highway Safety. “When a crash is minor, getting vehicles off the highway and restoring traffic flow quickly translates into improved safety for all.”

State Farm sponsors similar patrol units in 20 other states, helping departments of transportation use limited transportation funding for other priorities.

“This kind of sponsorship is growing in use among states as an innovative way to launch transportation initiatives,” said Karla Petty, Arizona administrator for the Federal Highway Administration, part of the U.S. Department of Transportation. “While new to Arizona, State Farm’s sponsorship for a critical safety role like the Incident Response Unit builds on a record of success elsewhere.”

]]> Fri, 21 Feb 2020 11:00:00 -0600 https://content.presspage.com/uploads/1441/500_adot-iru-vehicle.jpg?10000 https://content.presspage.com/uploads/1441/adot-iru-vehicle.jpg?10000 Taking the Driver’s Seat https://newsroom.statefarm.com/auto-show-safety/ https://newsroom.statefarm.com/auto-show-safety/377785State Farm drives home safety messages at Chicago Auto Show. With a little help from a sports legend...At this year’s Chicago Auto Show, State Farm® unveiled a new, interactive driving experience designed to drive home the message of behind-the-wheel safety. Show-goers were encouraged to get in the driver’s seat and experience the unexpected while earning points for their safe-driving ability. The exhibit also featured an autograph session with former Chicago Bulls forward, Scottie Pippen. Check out highlights of the event here!

 

]]> Wed, 19 Feb 2020 16:31:49 -0600 https://content.presspage.com/uploads/1441/500_2020-02-19-autoshow-preview-newsroom.png?10000 https://content.presspage.com/uploads/1441/2020-02-19-autoshow-preview-newsroom.png?10000 Welcoming Back a Good Neighbor https://newsroom.statefarm.com/jake-from-state-farm-welcome-good-neighbor/ https://newsroom.statefarm.com/jake-from-state-farm-welcome-good-neighbor/375447State Farm brings back iconic elements of the brand in new campaignAbout State Farm:

For over 100 years, the mission of State Farm has been to help people manage the risks of everyday life, recover from the unexpected and realize their dreams. State Farm Mutual Automobile Insurance Company and its affiliates are the largest providers of auto and home insurance combined in the United States. Its more than 19,200 agent offices and over 62,000 employees serve over 96 million policies and accounts – including auto, fire, life, health, commercial policies and financial services accounts. Commercial auto insurance, along with coverage for renters, business owners, boats and motorcycles, is also available. State Farm Mutual Automobile Insurance Company is the parent of the State Farm family of companies. State Farm is ranked No. 32 on the 2025 Fortune 500 list of largest companies. For more information, please visit http://www.statefarm.com. 

]]>He’s back – and he’s still wearing khakis. You may have caught a glimpse of him during the Big Game pregame show. Jake from State Farm is officially back.

Kevin Mimms, the actor portraying Jake, will be seen in more ads down the road. This new ad also spotlights the iconic “Like a Good Neighbor, State Farm is There.®” tagline.

“The simple phrase, ‘Like a Good Neighbor, State Farm is There,’ reflects how State Farm agents and employees make a meaningful difference helping others,” said Rand Harbert, Chief Agency Sales and Marketing Officer. “Jake from State Farm isn’t just an individual – he is all of us. He represents what every one of the 19,000 State Farm agents and 58,000 employees strive to deliver.” 

The Marketing Arm, lead creative agency for this work, re-envisioned “Like a Good Neighbor” campaign. Check back soon as new commercials hit the airwaves.

]]> Mon, 03 Feb 2020 19:19:00 -0600 https://content.presspage.com/uploads/1441/500_commercial-feature.png?10000 https://content.presspage.com/uploads/1441/commercial-feature.png?10000 Welcome Back, Good Neighbor https://newsroom.statefarm.com/welcome-back-good-neighbor/ https://newsroom.statefarm.com/welcome-back-good-neighbor/375400State Farm® brings back iconic elements of the brand in new campaignAbout State Farm:

For over 100 years, the mission of State Farm has been to help people manage the risks of everyday life, recover from the unexpected and realize their dreams. State Farm Mutual Automobile Insurance Company and its affiliates are the largest providers of auto and home insurance combined in the United States. Its more than 19,200 agent offices and over 62,000 employees serve over 96 million policies and accounts – including auto, fire, life, health, commercial policies and financial services accounts. Commercial auto insurance, along with coverage for renters, business owners, boats and motorcycles, is also available. State Farm Mutual Automobile Insurance Company is the parent of the State Farm family of companies. State Farm is ranked No. 32 on the 2025 Fortune 500 list of largest companies. For more information, please visit http://www.statefarm.com. 

]]>

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He’s back – and he’s still wearing khakis. You may have caught a glimpse of him during the Big Game pregame show. Jake from State Farm is officially back.

Kevin Mimms, the actor portraying Jake, will be seen in more ads down the road. This new reboot ad also spotlights the iconic “Like a good neighbor, State Farm is there.®” tagline.

“The simple phrase, ‘Like a good neighbor, State Farm is there,’ reflects how State Farm agents and employees make a meaningful difference helping others,” said Rand Harbert, Chief Agency Sales and Marketing Officer. “Jake from State Farm isn’t just an individual – he is all of us. He represents what every one of the 19,000 State Farm agents and 58,000 employees strive to deliver.” 

The Marketing Arm, lead creative agency for this work, re-envisioned “Like a good neighbor” campaign. Check back soon as new commercials hit the airwaves.

 

]]> Sun, 02 Feb 2020 20:20:34 -0600 https://content.presspage.com/uploads/1441/500_commercial-feature.png?10000 https://content.presspage.com/uploads/1441/commercial-feature.png?10000 Are You Ready for Some Football Commercials? https://newsroom.statefarm.com/football-commercials-rodgers-and-mahomes/ https://newsroom.statefarm.com/football-commercials-rodgers-and-mahomes/356998Rivalry and MVPs Rodgers and Mahomes Featured in New State Farm AdsThe 2019 football season kicks off with the storied Bears vs. Packers rivalry on Sept. 5. During a break in the action, the rivalry between Aaron Rodgers' sports agent and State Farm agent will also air in new "Agent vs. Agent" campaign ads.

Rodgers (Green Bay Packers quarterback) remains the target of the one-sided rivalry between his on-screen sports agent Gabe Gabriel and real-life State Farm Agent Patrick Minnis. This season, Gabe introduces his new client Patrick Mahomes (Kansas City Chiefs quarterback) in an attempt to one-up his rival agent.

“I’ve been involved in a few different campaigns over the years with State Farm, but this latest is one of my favorites," Rodgers said. "It’s been fun to see how these agents of mine try and out do each other. And, having Patrick (Mahomes) making a few cameos will be a nice surprise for the fans.”

Gabe's attempt to make Aaron jealous by bringing on last year’s MVP is futile. Throughout the various ads, Gabe tries to show his value. Instead, he sets up the State Farm agent who demonstrates how helpful and understanding State Farm can be.

“I’m pumped to be working with State Farm and Aaron," Mahomes said. "I’ve been a big fan of their ads for years, so it’s really exciting to be joining the team.”

The ads will run on broadcast, social media, radio, and elsewhere until the conference championship games which start Jan. 19, 2020.

DDB Chicago created the “Agent vs. Agent” campaign. It shows how State Farm is Here to help life go right®. It offers the care of an agent who knows you, matched with technology that makes doing business easier.

 

In the News:

 

]]> Thu, 05 Sep 2019 09:22:00 -0500 https://content.presspage.com/uploads/1441/500_2019-09-05-preview-commercial-666948.jpg?10000 https://content.presspage.com/uploads/1441/2019-09-05-preview-commercial-666948.jpg?10000 State Farm® Sponsors Its First Esports Athlete, Top Fortnite Streamer DrLupo https://newsroom.statefarm.com/esport-pro-drlupo-sponsorship/ https://newsroom.statefarm.com/esport-pro-drlupo-sponsorship/316782Team Rogue’s Fortnite captain and the nation’s largest property and casualty insurance company sign endorsement deal About State Farm:

For over 100 years, the mission of State Farm has been to help people manage the risks of everyday life, recover from the unexpected and realize their dreams. State Farm Mutual Automobile Insurance Company and its affiliates are the largest providers of auto and home insurance combined in the United States. Its more than 19,200 agent offices and over 62,000 employees serve over 96 million policies and accounts – including auto, fire, life, health, commercial policies and financial services accounts. Commercial auto insurance, along with coverage for renters, business owners, boats and motorcycles, is also available. State Farm Mutual Automobile Insurance Company is the parent of the State Farm family of companies. State Farm is ranked No. 32 on the 2025 Fortune 500 list of largest companies. For more information, please visit http://www.statefarm.com. 

]]>Benjamin “DrLupo” Lupo, a top Twitch streamer and captain of Rogue’s Fortnite team, is the first individual professional esports athlete to be sponsored by State Farm.

DrLupo is one of the best and most followed Fortnite players in the world. He has 2.9 million followers on Twitch and seven million followers across all social platforms. The Nebraska native is known for his engaging, candid streams, in which his wife and three-year-old son make frequent cameos. He has harnessed his massive influence in the gaming community to support charitable causes. In 2018, he raised $1.3 million for St. Jude’s Research Hospital by partaking in various live streaming efforts throughout the year. DrLupo also broke several fundraising records for St. Jude PLAY LIVE, a program that allows creators to stream video games while raising money for the hospital.

“DrLupo is one of the world’s most followed Fortnite streamers,” said Ed Gold, Marketing Director, State Farm. “His philanthropic efforts and massive fanbase make him an ideal partner as we continue to amplify our esports programming and efforts with the gaming community.”

In 2018, State Farm, the nation’s largest property and casualty insurance company, named Rogue parent company ReKTGlobal its agency of record for esports. State Farm then became the first non-endemic sponsor in North America of the League of Legends Championship Series (LCS), the first NBA partner to sign a separate deal to sponsor the NBA 2K League, and a major sponsorship of the Rocket League Championship Series.

The State Farm deal with DrLupo marks the company’s first endorsement of a professional esports athlete. Terms of the sponsorship include State Farm support of DrLupo’s livestreams through branded replays, live in-stream stunts and product integrations, event-based remote streams, sponsored giveaways, and social content.

“Being given the opportunity to work with State Farm is, without a doubt, huge,” DrLupo said. “I couldn't imagine a better company to work with, and I'm excited to see what we can do together in the future.”

Brands, teams and media companies interested in connecting with DrLupo can learn more by viewing DrLupo’s Twitch channel here: https://www.twitch.tv/drlupo. Media interested in interviews and more information may contact ReKT@maxborgesagency.com.

 

In the News:

  • Variety:  State Farm’s Drops Into Esports Sponsorship With ‘Fortnite’ Player DrLupo (01/29/19)

 

]]> Tue, 29 Jan 2019 08:00:00 -0600 https://content.presspage.com/uploads/1441/500_012919drlupo-639916.jpg?10000 https://content.presspage.com/uploads/1441/012919drlupo-639916.jpg?10000 State Farm® Launches New Asian Creative Across Multiple Channels https://newsroom.statefarm.com/new-state-farm-asian-market-commercials/ https://newsroom.statefarm.com/new-state-farm-asian-market-commercials/296718fluent360 unfolds the power of cultural influence for leading brands. Equal parts integrated marketing agency and cultural hub, we specialize in giving brands a resonating voice to effectively speak to various cultural segments– both ethnic and consumer niche followings. As a multi-talented, multicultural agency, we offer a full spectrum of communication services from our Chicago, Nashville and New York City offices. fluent360 works closely with its Asian American arm Admerasia, to develop strategy, conceptualization, and executions for clients. For more information about fluent360, please visit fluent360.com. For more information about Admerasia, please visit www.admerasia.com

]]>About State Farm:

For over 100 years, the mission of State Farm has been to help people manage the risks of everyday life, recover from the unexpected and realize their dreams. State Farm Mutual Automobile Insurance Company and its affiliates are the largest providers of auto and home insurance combined in the United States. Its more than 19,200 agent offices and over 62,000 employees serve over 96 million policies and accounts – including auto, fire, life, health, commercial policies and financial services accounts. Commercial auto insurance, along with coverage for renters, business owners, boats and motorcycles, is also available. State Farm Mutual Automobile Insurance Company is the parent of the State Farm family of companies. State Farm is ranked No. 32 on the 2025 Fortune 500 list of largest companies. For more information, please visit http://www.statefarm.com. 

]]>Late this summer, State Farm will release two new spots targeted at the growing U.S Asian market. Smart Living and Intuition, tell humorous stories that are built on cultural insights around Asian Americans' tech savviness and family dynamics. The spots feature real State Farm agents as cast members. Along with broadcast, the creative is running in English and in-language across Asian print and digital platforms with the intent of generating positive associations that reach a wide demographic of Asian Americans.

Smart Living, features a spooky twist that raises the question, “Can a Smart Home be too smart?” Smart living is also a way of life for most Asian Americans, who are among the first to embrace and adopt new technology. In the spot, a voice-controlled device, SAL, is a menace to an Asian American couple as he masterminds a series of comedic accidents. But with State Farm agent Amy on their side, the couple knows that State Farm is here to help life go right.

Intuition takes the familiar story of parents-know-best and gives it a humorous Asian Indian cultural perspective. When parents come visiting, their advice doesn’t always get the most enthusiastic response. In the spot, the parents’ advice leads to comedic results and even unwanted accidents, but State Farm agent Anu has their back when things go wrong and is there to help life go right. The spot will be released on September 3rd.

“We are always looking for ways to build meaningful relationships with multicultural consumers through cultural insights,” said Ed Gold, Advertising Director, State Farm. “This creative work strikes a balance of providing information while recognizing and respecting cultural nuances.”

José Suaste, Executive Creative Director at fluent360, State Farm multicultural marketing agency, added, “We really wanted humor to drive these stories in a way our audiences could completely see themselves.”

“A fundamental part of the creative process was getting the team to write simplified scripts that allowed the talent some improvisational freedom. I’m really pleased with the final edit, but even the outtakes were hilarious,” said Jeff Lin, Executive Director, fluent360.

 

]]> Wed, 01 Aug 2018 00:00:00 -0500 https://content.presspage.com/uploads/1441/500_kitchendance.jpg?10000 https://content.presspage.com/uploads/1441/kitchendance.jpg?10000 NBA Post-season State Farm® Commercials and James Harden's Head https://newsroom.statefarm.com/nba-spots-rockets-chris-paul-james-harden/ https://newsroom.statefarm.com/nba-spots-rockets-chris-paul-james-harden/270168About State Farm:

For over 100 years, the mission of State Farm has been to help people manage the risks of everyday life, recover from the unexpected and realize their dreams. State Farm Mutual Automobile Insurance Company and its affiliates are the largest providers of auto and home insurance combined in the United States. Its more than 19,200 agent offices and over 62,000 employees serve over 96 million policies and accounts – including auto, fire, life, health, commercial policies and financial services accounts. Commercial auto insurance, along with coverage for renters, business owners, boats and motorcycles, is also available. State Farm Mutual Automobile Insurance Company is the parent of the State Farm family of companies. State Farm is ranked No. 32 on the 2025 Fortune 500 list of largest companies. For more information, please visit http://www.statefarm.com. 

]]>With the NBA postseason here and the Houston Rockets the No. 1 seed in the West, State Farm is launching two new spots on Friday April 13th featuring NBA All-Stars Chris Paul and James Harden, and Oscar Nunez (from NBC's "The Office").

Both are part of the ongoing “Get an agent that gets you” campaign, which demonstrates the value of having a relationship with a State Farm agent. The new films, “Teammates” and “Darkness,” give a comedic twist to the inspirational, emotional and over-stylized spots often seen during postseason play.

“Teammates” begins with Chris Paul’s inner thoughts as he ponders the meaning of team chemistry in a highly stylized world of shadowy defenders. In the end, the spot reveals he’s setting up an alley-oop for his State Farm Agent Cole Perez (played by Oscar Nunez). He dishes a no-look pass right before Cole grabs it and dunks over everyone’s head in dramatic fashion. They just get each other that well.

“Darkness” begins with Chris speaking to camera, delivering a motivational speech about his new role in Houston in a dramatic, dark setting. Suddenly, teammate James Harden interrupts by turning on the lights. We find James has disrupted a "DIY" commercial Chris and his State Farm Agent Cole are filming in the garage, showcasing a moment of comedy for fans.

 

Get Inside Harden’s Head

Houston Rockets Point Guard James Harden standing alongside “Get Inside Harden’s Head,” State Farm’s larger-than-life 3D installation at the Rockets Liftoff party at Toyota Center in Houston, TX on April 7, 2018.

Created to showcase what it’s like to have a State Farm agent that really gets you, fans can go inside the installation and play an interactive game to help clear Harden’s head of distractions before the big game.

The “Get An Agent That Gets You” campaign showcases how having a State Farm agent is like having someone who knows you so well and is so helpful, it feels like they’re literally inside your head.

The “Get Inside Harden’s Head” installation was an articulation of that message, customized for NBA All-Star Weekend in LA. It is also making appearances at several home games in Houston throughout the remainder of the season and playoffs.

]]> Fri, 13 Apr 2018 09:04:00 -0500 https://content.presspage.com/uploads/1441/500_hh-houson-image4.jpeg?10000 https://content.presspage.com/uploads/1441/hh-houson-image4.jpeg?10000