The Webby Awards is the leading international award program for internet excellence. As a People's Voice Award winner, State Farm was highlighted with other Webby winners from around the world in a virtual Internet Celebration.

This year, along with the SF mobile app, statefarm.com and the Steer Clear Safe Driver Program were also awarded top honors in the international Hermes Creative Awards and the American Business Awards. For additional award accomplishments, view the Industry Reviews & Digital Awards site. 

The Marketing Arm (TMA), the creative lead advertising agency for State Farm, submitted its work on (Re)Introducing Jake from State Farm and received a Webby People's Voice award in the Advertising, Media & PR: Brand Strategy category. ​

This recognition reflects customer pride and confidence in digital products at State Farm through the support across the organization and from customers making these achievements possible.​

To learn more about or download the app, click here.

“People should be able to interact with an app whenever and however they choose,” said Stacy. “A customer first focus is critical.”

Miller is a State Farm^® mobile app (SFma) technology analyst who was part of a recent update to make the online tool even easier for customers. The State Farm mobile app recently won three top honors in the 2020 Webby Awards, the leading international award program for internet excellence.

“Deposit a check, pay an insurance bill, request roadside assistance, file and track claims – you can do it all online – desktop or mobile,” she said.

“My favorite feature is the photo damage estimator. It’s really innovative,” said SFma software developer Andrew Erickson. “If a driver is in an accident, they can use the app to take pictures of their vehicle and submit them to State Farm. Those images are then used to write the customer an estimate. Efficiency and assistance, that’s what we’re about.”

The Secret to Success

From research to user reviews to direct communication tools, State Farm keeps a constant pulse on customer feedback.

“We’re in the business of creating solutions, and we take what people tell us seriously,” said software developer Nick Baker. “We’re constantly adding new features to improve the online experience. When digital tools are efficient, people can be more efficient.”

For first-time users or those with questions, a chatbot guides customers through the claim-filing process and provides proof of insurance cards without logging in. Using the chatbot, people can also get quotes and compare policy options.

“We want people to know we hear them,” Nick said. “During a prior iteration, many informed us the app was hard to navigate. So we personalized the dashboard, making it easier for people to find what they need.”

“We treat the app like raising a child,” Stacy said. “We take care of it, help it grow and thrive, and teach it to help others. Just like parenting, the work never stops.”

“Whether it’s the mobile app, online or a phone call, we’re good neighbors – and we’re there to serve every step of the way,” Nick said.

To learn more about or download the app, click here.

Based on customer feedback, version 3.0 has new features that make it easier to own your driving experience and impact your auto insurance rate by using technology to improve your driving habits. You also get an instant discount of about 5 percent for enrolling in the program.

Drive Safe & Save features new, simpler processes and an improved customer experience, including immediate driving feedback.

To get started, a customer simply downloads the Drive Safe & Save app and affixes a Bluetooth beacon to the windshield behind the rearview mirror. No user interaction is required to record the trip as long as the driver’s smartphone is in the vehicle and the Bluetooth and location services are active.

Agent Tyler Garnett, Jonesboro, Ark., includes the Drive Safe & Save features in customer conversations.

“My team and I remind drivers the goal of Drive Safe & Save is not to just save money, but to also improve their driving habits,” he says. “We’re thinking about their safety.” 

For more information, visit statefarm.com.

Drive Safe & Save is not available in CA, MA, NY, RI