• Health & Fitness Expo Booth: Located at the Expo, State Farm hosted the popular Bobblehead YOU! activation, where visitors created personalized bobbleheads featuring their own photos inserted into 11 different fun characters, including a Mickey Mouse runner, astronaut, unicorn, flower, and ice cream cone. This free activation attracted thousands of attendees eager to create keepsakes commemorating their marathon experience.

• Customized chEAR Cards: At the same booth, fans and family members could design State Farm-branded chEAR Cards to send personalized messages of encouragement to runners. This initiative helped foster community support and motivation throughout race weekend.
• Motivational Messaging: Runners received a special message from Jake from State Farm, reinforcing the brand’s commitment to encouraging and supporting participants at every stage of their running journey.
• Community Engagement: Beyond activations, the brand’s presence reinforced the company’s core value of being a Good Neighbor—showing up for communities in meaningful ways. Our sponsorship aligned with runDisney’s spirit of connection and perseverance.

 Event Impact and Reach

• Several thousand bobbleheads were personalized and distributed during the Expo.
• Thousands of chEAR Cards were customized, helping boost morale for runners during the race Weekend.
• State Farm engaged with thousands of runners and spectators throughout the event.