“We were intent on finding a relationship that was an ideal fit with our organization and this community in terms of values, priorities and culture,” said Cardinals President Michael Bidwill. “With State Farm, we absolutely did that. While this is a comprehensive marketing agreement, there will be a major focus on community programs that will have a positive impact across our state. State Farm is one of the most-respected and recognizable brands in the world and Phoenix is fortunate to be one of its three hub markets.”

“State Farm is committed to making a difference and so are the Arizona Cardinals" said State Farm Chairman and Chief Executive Officer Michael Tipsord. “Working with them gives us the chance to build even stronger communities in Arizona and helps us build our brand nationally.”

Arizona is home to one of three of State Farm regional hubs. State Farm is an active member of the local community employing approximately 7,000 individuals. State Farm prides itself on activating its workforce in the communities they reside. Over the past four years, State Farm staff has volunteered over 2 million hours in their respective communities.

The process of integrating State Farm Stadium branding assets throughout the stadium and other team platforms will take place over the coming weeks and much of it is expected to be in place by the Cardinals regular season opener vs. Washington on September 9.

Until today, the venue had been known as University of Phoenix Stadium since its inaugural season of 2006. University of Phoenix will remain heavily connected to the Cardinals as the team’s Official Education Partner.

Since it opened in 2006, the stadium has become one of the most iconic and well-known landmarks in the state of Arizona. The building has hosted some of the most incredible and unforgettable sporting events in America. In addition to 126 consecutive sold-out Cardinals home games and the Fiesta Bowl annually, the multi-purpose facility has also hosted two Super Bowls, the 2015 Pro Bowl, three college football national championship games and the NCAA men’s basketball Final Four in 2017. It was recently selected to host Super Bowl LVII in 2023 and the Final Four again in 2024. In addition, State Farm Stadium will host a College Football Playoff semifinal game three times between now and 2026.

“This decision symbolizes our pledge to making a difference in communities, building our brand locally and nationally, and ultimately growing State Farm,” said State Farm Chairman and Chief Executive Officer Michael Tipsord. “The Atlanta Hawks Basketball Club is well known for giving back in this community. Along with our Neighborhood of Good initiative, we’ll have new opportunities to invest in the local community.”

With one of its three regional hubs based in Dunwoody, State Farm is an active member of the local community employing approximately 7,000 individuals with over 6,000 located in metro Atlanta. The insurance giant prides itself on activating its workforce in the communities in which they reside. Over the past four years, State Farm staff has volunteered over 2 million hours in their respective communities.

With a mission to be good ‘neighbors dedicated to helping people, and to developing safer, stronger and better educated communities across the country’ and to ‘turn caring into doing’, State Farm and the Hawks will co-create impactful community initiatives and bolster existing community and social responsibility programs.

“We are honored to work with State Farm, one of the nation’s most recognizable and civic-minded organizations and want to thank Michael Tipsord and Rand Harbert for their leadership and commitment to this exceptional collaboration,” said Principal Owner Tony Ressler. “Our ownership group considers the Atlanta Hawks Basketball Club a community asset, and we are excited to have found a partner that shares our vision and has committed to working with us to expand on the community engagement and philanthropic initiatives we do that benefit the many communities that make up this great metropolitan area. Generations will be positively impacted by the work we do throughout Georgia, and we could not be prouder to have the State Farm name on our new arena.”

State Farm Arena, the new home of the Hawks, will open its doors following the completion of the $192.5 million-dollar renovation, the 2^nd largest in NBA history, and in time to celebrate the team’s 50^th year in Atlanta in October. The transformed arena will feature the third-largest center-hung scoreboard in the NBA and most immersive video experience, new sightlines with 360-degree concourses and new seating and first-of-its-kind in-venue entertainment options with Topgolf Swing Suites, the company’s first permanent amenity in a major sports arena, Killer Mike’s SWAG Shop (a four-chair barbershop overlooking the court) and the signature Hawks Bar, the NBA’s first courtside bar. State Farm Arena will also be the first NBA venue to offer fan-friendly food pricing with 12 popular food and beverage items priced at $5 or less.

Consistently ranked among the top 10 concert and event venues in the world by Pollstar, State Farm Arena hosts approximately 170 events and nearly 2 million guests annually. Superstars already scheduled to visit the venue after it opens include Drake, Elton John, Justin Timberlake, P!nk, Shawn Mendes and Carrie Underwood.

Fans will get their first opportunity to enter the new State Farm Arena on Saturday, Oct. 20^th with the “Welcome to the Neighborhood” Open House Party, a free, public event inviting fans to experience the new venue.

# TrueToAtlanta #