Good Neighbor Stories

State Farm® is bringing the swish to NBA All-Star 2026

Wed, 04 Feb 2026 07:07:00 -0600

State Farm is stepping onto the court at NBA All-Star 2026 to celebrate the shot that changed the game forever. As title partner of the NBA 3-Point Contest, the brand is marking a significant milestone in its basketball journey and positioning itself at the heart of the action.

The State Farm NBA 3-Point Contest returns as part of NBA All-Star Saturday, airing live at 5 p.m. ET on NBC and Peacock from Intuit Dome in Inglewood, California, on February 14.

Fans will see the league's elite sharpshooters battle for the crown with State Farm woven directly into the fabric of the competition.

How the contest works:

Players compete to see who can sink the most threes from around the arc against the clock. Competitors will work through ball racks positioned at five main shooting locations around the three-point arc.
Four of the racks contain four official NBA game balls and one multi-colored “money” ball. Shots made with an NBA ball is worth one point, while baskets made with the multi-colored ball is worth two points.
The fifth rack will be a special “all money ball” rack containing five multi-colored “money” balls (meaning each made basket for a ball on this rack is worth two points). Each competitor will decide where this rack is placed (i.e., at which one of the five main shooting locations).
Two additional “Deep Shot” balls, each worth three points, will be featured on custom State Farm-branded pedestals. Positioned “From the Logo” inside the State Farm oval, these shots introduce a high-stakes element that spotlights the brand during the contest’s most exciting moments.
Every successful Deep Shot will cue the State Farm jingle and unlock a $15,000 donation to Habitat for Humanity, reinforcing the impact of State Farm both on and off the court.

“The 3-Point Contest represents the ultimate test of precision, skill and consistency under pressure,” said Kristyn Cook, Chief Agency, Sales & Marketing Officer at State Farm. “Owning this stage lets us celebrate the discipline required to perform at a championship level. It’s the same mindset we take in our ‘With the Assist’ platform, ensuring that our presence on game day translates into tangible support for customers and neighbors every day.”

This new ownership position is part of a multi-year partnership renewal that extends a long-standing relationship with the league which dates back to 2010, ensuring the State Farm presence is woven throughout the NBA season—from American Express NBA Tip-Off to All-Star to NBA Playoffs presented by Google and the NBA Finals.

State Farm is also bringing this energy to the WNBA and NBA G League by serving as the title partner of the G League 3-Point Contest taking place on Saturday, February 14 during NBA All-Star at G League Park in the Los Angeles Convention Center and the WNBA 3-Point Contest as part of AT&T WNBA All-Star 2026 on Friday, July 24 at Wintrust Arena, home of the Chicago Sky.

State Farm® + NBA All-Star 2023 = Slam Dunk

Thu, 16 Feb 2023 08:00:00 -0600

All-Star Saturday Night

State Farm All-Star Saturday Night (ASSN) 2023 will tip-off on Saturday, Feb. 18 at 8 p.m. ET (televised on TNT) at Vivint Arena in Salt Lake City, UT.

Featuring the Kia Skills Challenge, STARRY 3-Point Contest, and AT&T Slam Dunk, State Farm All-Star Saturday Night is always one of the highlights of the NBA All-Star.

Jake from State Farm will participate in the event opening alongside NBA legends and other stars.

New Commercial Spot

This season’s “What If” campaign continues with a new commercial spot that will premiere on Saturday night, Feb. 18.

State Farm is focusing on a service message with the “What If” creative campaign, leaning into the constant curiosity and stress that people have around the potential outcomes of adult life. When it comes to questions about home and auto insurance needs, people can rely on the app and support from their State Farm Agent for almost any what-if.

In “What If Tuxedo”, Jake from State Farm lets Chris Paul know that State Farm is here to help when he asks about needing to switch up his insurance plan. Chris then begins to wonder – what if he wants to switch up his tunnel walk look? Chris is then seen in a high-fashion tuxedo that catches the eye of Security staff walking by. Jake is heard affirming that State Farm is there for your what-ifs.

State Farm Assist Tracker

During the NBA All-Star Game, as part of the State Farm Assist Tracker program, each assist will represent a $1900 donation that State Farm will make to the two All-Star beneficiaries - Big Brothers Big Sisters of Utah and Raise the Future.

Additionally, in the first of four Assist Tracker events this season, State Farm and the NBA worked with Lincoln Elementary School in South Salt Lake to renovate its STEM education room and refurbish its gymnasium.

It’s all part of the NBA and State Farm teaming up to bring people together and create a lasting, positive impact in the community.

State Farm® teams up with Snapchat to create Let’s Go Hoops Game

Wed, 01 Jun 2022 08:52:13 -0500

State Farm and Snap Inc., together with creative agency Translation and media agency OMD, built an engaging experience for users to go head-to-head with NBA stars Trae Young and Chris Paul, while their good neighbor, Jake from State Farm, cheers everyone on from the sidelines.

Let's Go Hoops will run through the end of the NBA Finals in June and may extend through the 2022 NBA Draft.

What is the game?

Let’s Go Hoops is a pop-a-shot-style basketball Snapchat Game. Players can compete as their Bitmoji, along with Chris Paul and Trae Young’s new Bitmojis, to try to score as many baskets as possible as they race to win the scoring title.

Where to find the game?

Search "Let's Go Hoops" in your Snapchat app or on your mobile phone’s browser.
Tap the State Farm Snap Ads to play the game.
Use the Let’s Go Hoops augmented reality (AR) Lens on Snapchat, which provides a direct link to the Snapchat Game. The Lens enables Snapchatters to pick their Let's Go Hoops lineup and pose for a photo with Trae Young, Chris Paul, and Jake from State Farm.
In Snapchat, tap the rocket icon in the Chat tab to access Snap Games.

State Farm® to play prominent role in NBA All-Star 2022

Fri, 18 Feb 2022 06:37:57 -0600

All-Star Saturday Night

After Covid-19 related cancellations in 2021, State Farm All-Star Saturday Night (ASSN) is back, as part of the 75th NBA All-Star 2022. State Farm All-Star Saturday Night will take place on Saturday, Feb. 19 at 8 p.m. ET (televised on TNT) at Rocket Mortgage FieldHouse in Cleveland, Ohio.

Featuring the Taco Bell Skills Challenge, MTN DEW 3-Point Contest and AT&T Slam Dunk, State Farm All-Star Saturday Night is always one of the highlights of the NBA All-Star.

New Commercial Spots

This season’s State Farm “Challenge Your Assumptions” campaign continues with two new commercial spots: 2K Gamers and Clipboard. The campaign challenges fans’ commonly held assumptions as a parallel to assumptions they might hold about the company’s home and auto rates, when in fact State Farm has Surprisingly Great Rates.

The spots feature point guard Chris Paul of the Phoenix Suns, and introduce Minnesota Timberwolves center Karl-Anthony Towns, Twitch Streamer & YouTuber GoldGlove, and Phoenix Suns Coach Monty Williams, also coaching Team LeBron in the All-Star Game.

State Farm Assist Tracker

During the All-Star Game, the NBA and State Farm® will donate $1,900 for every assist made, with the total amount split between the two-Cleveland based beneficiaries.

The Kent State I Promise Scholars Program provides higher education opportunities and wrap around support for underserved I Promise students in Northeast Ohio, while the Greater Cleveland Food Bank is the largest hunger relief organization in Northeast Ohio annually serving more than 400,000 people and providing life-saving food benefits to those in need.

In total, nearly $1 million will be donated to both organizations.

New commercials feature new faces

Tue, 21 Dec 2021 09:07:34 -0600

State Farm^® is premiering its new NBA ad campaign during the NBA’s popular Christmas Day games. This is a continuation of the Surprisingly Great Rates message that debuted during the 2020 season.

This season we are tapping into the idea that people tend to live life based on our own assumptions – but sometimes, they're wrong.

“State Farm is debuting its new NBA ad campaign during the NBA’s popular Christmas Day games,” said Alyson Griffin, Head of Marketing for State Farm. “Not only will fans hear about how State Farm has surprisingly great rates that fit any budget from Jake and Chris Paul, but they’ll also see some of our new friends, Atlanta Hawks point guard Trae Young and Dallas Mavericks center Boban Marjanović.”

State Farm will own NBA Christmas Day across all ESPN platforms as the brand will have full ownership of ESPN.com/NBA and SportsCenter on Snapchat for 24 hours. State Farm will also serve as the presenting sponsor of ESPN’s NBA Hoop Streams Digital Live Show, which will air on Twitter, YouTube, Facebook and the ESPN App.

Nothing But Net (and some fun GIFs)!

Fri, 21 May 2021 07:01:00 -0500

1 -- The State Farm NBA Play-In Tournament

State Farm is the title sponsor of the NBA Play-In. The first-of-its-kind tournament featuring six games aired on ESPN and TNT.

2 -- In “Not another State Farm Commercial”

Our new ad features WNBA star Sabrina Ionescu joining Chris Paul and Jake From State Farm for some commercial shenanigans.

3 -- On Social Media

State Farm teams up with UnitedMasters artists Grace Weber and Juslo to create surprisingly great recaps videos. These videos, which will recap the NBA Play-In Tournament games, will be available on the NBA’s TikTok and Instagram reels.

4 -- In The New York Times

The New York Times took a look at Chris Paul ahead of the start of the NBA playoffs, including his work with State Farm and our favorite khaki-wearing front man.

*note – The New York Times allows five free stories a month. If you’ve already read five you might need a subscription for this link.

5 -- In Schools with the NBA

and State Farm Assist Tracker

For the past six seasons, the NBA and State Farm are proud to have come together to turn on-court assist into off-court assist in the communities around the country. This season, for every assist made during a regular-season game, the NBA and State Farm are donating $5 to enhance STEAM learning and technology in classrooms and afterschool programs across the country. Check out the State Farm Assist Tracker.

Watch as Things Turn Out Surprisingly Great

Tue, 22 Dec 2020 09:40:45 -0600

Join the conversation on Yammer!

Chris Paul is used to destruction when he’s in a State Farm^® commercial, but in these new NBA campaigns he learns things are not always as they seem.

Enjoy the new commercials, which debut during the NBA games today, Dec. 22, which include the Warriors vs. Nets and Clippers vs. Lakers, both on TNT. Watch for State Farm as a presenting sponsor of the ESPN/ABC NBA on Christmas Day coverage. And, to end on a good neighbor note, for every assist on the court this regular season, State Farm and the NBA will donate $5 toward community assists off the court as part of the NBA Cares State Farm Assist Tracker Program.

Watch Things Turn Out Surprisingly Great

Tue, 22 Dec 2020 09:32:51 -0600

Chris Paul is used to destruction when he’s in a State Farm^® commercial, but in these new NBA campaigns he learns things are not always as they seem.

State Farm selected as a marketer of the year.

Mon, 07 Dec 2020 09:08:00 -0600

State Farm^® has been named a 2020 Marketer of the Year by Ad Age. The advertising publication said of the organizations honored, "The 10 brands that comprise Ad Age’s 2020 Marketers of the Year list didn’t just survive the pandemic, they thrived."

And in 2020? What an accomplishment!

“In February, when we refreshed our brand and reintroduced Jake from State Farm, none of us could have imagined what was about to unfold,” said Rand Harbert, Executive Vice President and Chief Agency, Sales and Marketing Officer. “In this unique time, being a good neighbor is more important than ever, and we continue to find new and different ways to tell our story to consumers."

The Ad Age editorial board determines the nominees, so this recognition is especially meaningful because there is no application process in order to be considered. Read the full Ad Age story.

Excerpts from the Ad Age story:

In late January, weeks before the pandemic set in, State Farm made a move that would power the insurer through a turbulent year: It rekindled its iconic tagline, “Like a Good Neighbor, State Farm Is There.” The 49-year-old line is among the most recognizable phrases in advertising.
In 2020, the 98-year-old company did more than reclaim a piece of its past—it unleashed a modernization program that touched nearly every facet of its business, from overhauling its media investments and ad partnerships to bolstering its digital acumen. In an era when plenty of brands are playing lip service to “agility,” State Farm moved faster than most, getting coronavirus-response ads to air quickly while finding new ways to reach consumers, including moving beyond its normally sports-heavy strategy when leagues shut down earlier this year. The overhaul led to a record year of growth as it added 1.5 million auto policies through November.
...consumers put a premium on brands they can trust. State Farm boosted its loyalty with its "Good Neighbor Relief Program," which has returned $4.2 billion to customers via rate reductions and dividend credits. The program, which began in the early days of the pandemic, was communicated with an ad filmed by State Farm associates from their homes that the insurer turned around within days. While competitors unveiled similar programs, State Farm’s earned a top “A” grade from the Consumer Federation of America. "In this time where people are looking for safety and resilience and some sense of comfort, their marketing has definitely exemplified that," Carney says.
State Farm also gained notice by sponsoring late-night talk-show host Jimmy Fallon’s "At Home" edition in April that included the late night talk show host plugging the insurer’s backing of a Red Cross donation program with a handwritten sign. Other sponsorships it struck on the fly included backing a special "Parks and Recreation" reunion on NBC and "The Disney Family Singalong" on ABC.com.

The Ad Age story also called out our ‘The Last Dance’ Deep Fake' commercial.

"State Farm, which typically makes big investments in sports marketing, also found a way to stay top of mind when pro leagues shut down in March and April. Its sponsorship of ESPN’s “Last Dance” Michael Jordan documentary drew major buzz—thanks to an ad from ESPN CreativeWorks that used deepfake technology for an ad showing Kenny Mayne sitting at 1998-era “SportsCenter” anchor desk talking about the Bulls documentary that will hit 22 years later."

'Last Dance Deep Fake' has also garnered other impressive accomplishments:

Adweek’s #Adnatomy, a new video series exploring how brands, agencies and production companies continue to make commercials during the pandemic, sat down with the team at ESPN to chat about their much-heralded “Deep Fake” spot with State Farm,
Hashtag Sports Awards – Winner, Most Engaging Advertisement – which celebrates the most engaging content, creators and campaigns in sports and entertainment.
2020 Clio Sports Awards – four Clios, two Gold, two Silver. Clio Sports honors the best in sports advertising and marketing around the world. Annually, the foremost sports business influencers — marketing executives, commissioners, broadcasters and athletes alike — convene to select and celebrate the breakthrough communications that propel the industry forward, inspire a competitive marketplace of ideas and foster meaningful connections within the creative community.
The Festival of Media North America Awards – several awards included: Campaign of the Year, Best Sports/Entertainment, Best Collaboration, and Best Branded Content.. Festival of Media Awards programs have been showcasing the very best in media and marketing campaigns, while upholding and maintaining global industry benchmarks throughout the sector for more than 14 years.

In the News:

MediaPost: 'People,' State Farm Team For Campaign Around People-Of-The-Year Franchise (12/3/20)
The Kansas City Star: Chiefs’ Patrick Mahomes shows off cornhole game skills in new State Farm commercial (9/11/20)

Consumers will continue to hear from State Farm^® in a fresh, updated voice and new direction. Visit our Commercials YouTube Channel.

State Farm Is Title Sponsor of NBA All-Star Saturday Night Feb. 16

Fri, 15 Feb 2019 15:23:00 -0600

State Farm will again sponsor NBA All-Star Saturday night. The activities will be at the Spectrum Center in Charlotte, North Carolina. The events will be broadcast on TNT, starting at 8 p.m. EST.

Throughout All-Star Weekend, the State Farm Home Court fan experience will be at the NBA Crossover Space. Fans will have a locker room experience featuring memorabilia items from Chris Paul, James Harden, and their State Farm agent Cole Perez. Items will include trophies, signed athlete jerseys, Cliff Paul bobble heads, and various other limited-edition items. Fans engagement will trigger historical game highlights or a State Farm commercial to play on a video screen. An augmented reality photo op with Chris Paul will also be available in the lounge. Fans can take a photos to share on their social media channels.

On Sunday, Feb. 17, State Farm will have a PB&J Combination Station at the Bleacher Report X NC event. Constructed as a loaf of bread, fans will be served variations of the NBA’s favorite snack. The State Farm activation features a Gaming Lounge and fans can pose with their friends for a PB&J photo to share on social media. The Bleacher Report X NC is a ticketed event.

State Farm will also premiere two new TV spots over All-Star Weekend. Both continue to demonstrate how State Farm agent Cole Perez (actor Oscar Nuñez) is always here to help NBA All-Stars Chris Paul and James Harden.

Links and details about the commercials:

In Explosion, State Farm Agent Cole Perez is here to help Chris Paul and James Harden when heating up leftovers in the microwave doesn't go exactly as planned.

Triple Threat highlights the relationship between Chris Paul and his State Farm Agent Cole Perez, who is always thinking ahead, and the many ways he is here to help.

Stars and State Farm® Align

Thu, 14 Feb 2019 12:05:46 -0600

State Farm^® will debut new commercials during the NBA All-Star 2019 this weekend in Charlotte, N.C.

In “Explosion” and “Triple Threat”, the new ads feature how State Farm Agent Cole Perez, played by actor Oscar Nunez, is always there to help NBA All Stars Chris Paul and James Harden. Another new Commercial — “Jump Around” — includes Houston Rockets mascot Clutch the Bear.

The State Farm title sponsorship of All-Star Saturday Night includes a skills challenge and slam dunk and three-point contests to be televised on TNT.

Every assist during the All-Star game will provide a $1,900 donation to the Youth Assist Tracker Challenge, celebrating 19,000 State Farm agents. Also, three Charlotte area middle schools will be awarded STEAM grants to provide educational tools and classroom renovations.

New NBA Commercial Debuts Christmas Day

Mon, 24 Dec 2018 13:22:19 -0600

Basketball star Chris Paul has a new nemesis, and Oscar Nuñez as State Farm^® Agent Cole Perez is there to help uninvited visitors go right. The new State Farm commercial “Deer” will launch during the NBA quintuple-header on Christmas Day across the ABC/ESPN family of networks.

“Deer” is the fourth commercial to launch in the 2018-19 basketball season. Four more are scheduled in 2019. They all communicate that whether it’s the game of basketball or the game of life, when you have a trusted playmaker like a State Farm agent on your team, you can always trust that they’ve “got you.”

State Farm kicked off the 2018-19 NBA season with three spots that debuted on NBA Opening Day (October 16, 2018). They continue the relationship between Chris Paul and his State Farm agent Cole Perez, played by actor Oscar Nuñez. The spots also feature Chris’ Houston Rockets teammate James Harden, and a cameo by Ty Teveldal, a real State Farm agent from Sioux Falls, SD.

Links and details about the commercials:

In RoboAgent, Cole, Chris and James receive a visit from a knockoff robot created by a rival insurance company to compete with State Farm and the value of its agents. To James and Chris’s bemusement, the robot looks like Cole. In the end, a robotic display of emotion reveals the knockoff .can’t replicate the humanity and compassion of a State Farm agent.

Nice Moments has Chris and Cole staring at clouds sitting on Cole’s car while they wait for help with a flat tire. To Chris’s confusion, Cole thinks every cloud looks like an overly detailed insurance disaster waiting to happen. This prompts Chris to suggest a vacation, to which Cole replies, “You know Chris, some of us don’t have an offseason.”

In 19k Jerseys Cole shows Chris his new State Farm agent league jersey, numbered 13,172. Why such a high number? Cole explains that State Farm has over 19,000 agents. “I wanted number 13,171,” Cole says, “but Ty from Sioux Falls is in town, and he called dibs.” That’s when real State Farm agent Ty makes his cameo appearance.

In the News:

Sports Illustrated: Chris Paul Q&A: Playing with Carmelo Anthony, Battling the Warriors and More (10/17/18)
NYSportsJournalism.com: State Farm Brings Starters Chris Paul, James Harden Back For NBA Campaign (10/17/18)

State Farm and Atlanta Hawks Basketball Club Announce Generational Collaboration to Transform City of Atlanta

Wed, 29 Aug 2018 09:55:00 -0500

The Atlanta Hawks Basketball Club and State Farm announced a 20-year collaboration that will benefit the Atlanta metropolitan area aimed at building stronger communities through mentorship, volunteerism and the principle of being a good neighbor. A nationally-renowned company and one of Georgia’s top employers, State Farm will join forces with the Hawks, displaying their iconic red logo and marks atop and throughout the best sports and live entertainment venue in Atlanta - the new State Farm Arena - and building new community engagement programs and philanthropic initiatives.

“This decision symbolizes our pledge to making a difference in communities, building our brand locally and nationally, and ultimately growing State Farm,” said State Farm Chairman and Chief Executive Officer Michael Tipsord. “The Atlanta Hawks Basketball Club is well known for giving back in this community. Along with our Neighborhood of Good initiative, we’ll have new opportunities to invest in the local community.”

With one of its three regional hubs based in Dunwoody, State Farm is an active member of the local community employing approximately 7,000 individuals with over 6,000 located in metro Atlanta. The insurance giant prides itself on activating its workforce in the communities in which they reside. Over the past four years, State Farm staff has volunteered over 2 million hours in their respective communities.

With a mission to be good ‘neighbors dedicated to helping people, and to developing safer, stronger and better educated communities across the country’ and to ‘turn caring into doing’, State Farm and the Hawks will co-create impactful community initiatives and bolster existing community and social responsibility programs.

“We are honored to work with State Farm, one of the nation’s most recognizable and civic-minded organizations and want to thank Michael Tipsord and Rand Harbert for their leadership and commitment to this exceptional collaboration,” said Principal Owner Tony Ressler. “Our ownership group considers the Atlanta Hawks Basketball Club a community asset, and we are excited to have found a partner that shares our vision and has committed to working with us to expand on the community engagement and philanthropic initiatives we do that benefit the many communities that make up this great metropolitan area. Generations will be positively impacted by the work we do throughout Georgia, and we could not be prouder to have the State Farm name on our new arena.”

State Farm Arena, the new home of the Hawks, will open its doors following the completion of the $192.5 million-dollar renovation, the 2^nd largest in NBA history, and in time to celebrate the team’s 50^th year in Atlanta in October. The transformed arena will feature the third-largest center-hung scoreboard in the NBA and most immersive video experience, new sightlines with 360-degree concourses and new seating and first-of-its-kind in-venue entertainment options with Topgolf Swing Suites, the company’s first permanent amenity in a major sports arena, Killer Mike’s SWAG Shop (a four-chair barbershop overlooking the court) and the signature Hawks Bar, the NBA’s first courtside bar. State Farm Arena will also be the first NBA venue to offer fan-friendly food pricing with 12 popular food and beverage items priced at $5 or less.

Consistently ranked among the top 10 concert and event venues in the world by Pollstar, State Farm Arena hosts approximately 170 events and nearly 2 million guests annually. Superstars already scheduled to visit the venue after it opens include Drake, Elton John, Justin Timberlake, P!nk, Shawn Mendes and Carrie Underwood.

Fans will get their first opportunity to enter the new State Farm Arena on Saturday, Oct. 20^th with the “Welcome to the Neighborhood” Open House Party, a free, public event inviting fans to experience the new venue.

# TrueToAtlanta #

NBA Post-season State Farm® Commercials and James Harden's Head

Fri, 13 Apr 2018 09:04:00 -0500

With the NBA postseason here and the Houston Rockets the No. 1 seed in the West, State Farm is launching two new spots on Friday April 13th featuring NBA All-Stars Chris Paul and James Harden, and Oscar Nunez (from NBC's "The Office").

Both are part of the ongoing “Get an agent that gets you” campaign, which demonstrates the value of having a relationship with a State Farm agent. The new films, “Teammates” and “Darkness,” give a comedic twist to the inspirational, emotional and over-stylized spots often seen during postseason play.

“Teammates” begins with Chris Paul’s inner thoughts as he ponders the meaning of team chemistry in a highly stylized world of shadowy defenders. In the end, the spot reveals he’s setting up an alley-oop for his State Farm Agent Cole Perez (played by Oscar Nunez). He dishes a no-look pass right before Cole grabs it and dunks over everyone’s head in dramatic fashion. They just get each other that well.

“Darkness” begins with Chris speaking to camera, delivering a motivational speech about his new role in Houston in a dramatic, dark setting. Suddenly, teammate James Harden interrupts by turning on the lights. We find James has disrupted a "DIY" commercial Chris and his State Farm Agent Cole are filming in the garage, showcasing a moment of comedy for fans.

Get Inside Harden’s Head

Houston Rockets Point Guard James Harden standing alongside “Get Inside Harden’s Head,” State Farm’s larger-than-life 3D installation at the Rockets Liftoff party at Toyota Center in Houston, TX on April 7, 2018.

Created to showcase what it’s like to have a State Farm agent that really gets you, fans can go inside the installation and play an interactive game to help clear Harden’s head of distractions before the big game.

The “Get An Agent That Gets You” campaign showcases how having a State Farm agent is like having someone who knows you so well and is so helpful, it feels like they’re literally inside your head.

The “Get Inside Harden’s Head” installation was an articulation of that message, customized for NBA All-Star Weekend in LA. It is also making appearances at several home games in Houston throughout the remainder of the season and playoffs.

STATE FARM™ AND GOLDEN STATE WARRIORS INVITE FANS TO RING IN THE LUNAR NEW YEAR!

Sat, 28 Jan 2017 00:00:00 -0600

Recognizing that over 20 percent of the global population celebrates the lunar new year, State Farm extended their wishes to Asian Americans in the community. State Farm, in collaboration with the Golden State Warriors, transformed the Oracle Arena in Oakland into a Lunar New Year celebration on the first day of the holiday, January 28, 2017. This festive environment provided fans a memorable Lunar New Year celebration, as they watched the Warriors take on the Clippers.

“It’s an honor to support this meaningful and joyful holiday with the Golden State Warrior fans and those celebrating the Lunar New Year. My sincere lunar new year wishes to everyone, and may the year of the rooster bring prosperity,” said Patty Morris, Brand Content Director for State Farm.

NBA basketball games are one of the most watched sporting events over others. The 2016 NBA finals attracted over 20 million American viewers. On the first day of the Lunar New Year, nearly 20,000 lucky fans filled The Oracle Arena to witness the Golden State Warriors battle the Los Angeles Clippers. Audiences enjoyed a unique opportunity to cheer on their home team while taking in the ambience provided by State Farm.

State Farm provided fans a complementary “Splash Towel” and they made a special Lunar New Year announcement while performers took to center court performing the legendary lion dance. Fans described the Warriors vs. Clippers game as unforgettable. One fan said, “I feel so lucky to be a part of tonight”, and another fan added that, “seeing all ethnicities embracing this holiday was a moving experience.” This event launched a collaborative effort between State Farm and the NBA.

Teaming up for charity

Fri, 18 Dec 2015 00:00:00 -0600

‘Tis the season to give back. And it’s the first time State Farm® brings professional athletes Aaron Rodgers and Chris Paul together, teaming up for charity.

The Challenge

Working with trick shot experts, @DudePerfect, Rodgers and Paul are challenging each other to bring their best trick shot to benefit a charity of their choice. The #TrickShotChallenge asks us all to do something amazing for our favorite charities during the holidays.

Giving Back

For Rodgers, it’s the work of the Midwest Athletes Childhood Cancer Fund (MACC). The MACC has worked diligently for 39 years to “cure cancer out of existence”.

For Paul, family has always been a priority. To honor his late grandfather, Chris launched a foundation to provide youth with academic and athletic scholarships.

The Charities

The MACC Fund

Former Bucks player Jon McGlocklin formed the MACC Fund in 1976. McGlockin’s good friend and iconic Bucks radio announcer, Eddie Doucette, had a toddler son, Brett, who was battling leukemia. The MACC Fund’s research and support has made an impact on the treatment of children. Thanks in part to the organization’s good work, the five-year cancer survival rate has improved from 20 percent to 80 percent today.

“When Eddie and I started the MACC Fund, we never thought down the road, nearly 40 years, and certainly never dreamed of contributing more than $55 million,” said McGlocklin, the MACC Fund President and Co-Founder. “We just wanted to help kids like Brett have a chance to live.”

[Brett Doucette with his Doctor, Dr. Jim Casper – 2010]

Brett Doucette was one of the organization’s first success stories. He was able to beat leukemia and is now an adult with a young family of his own. And because his family allowed the organization to spotlight the difficult time they were going through, many other families have since been able to help their children become cancer free.

The Chris Paul Family Foundation

The Chris Paul Family Foundation works to support projects in communities throughout Louisiana, California and North Carolina, including:

Building homes in New Orleans after Hurricane Katrina in collaboration with Habitat for Humanity;
Providing reading eye glasses for young children whose families do not have the financial means to provide them;
Packaging weekend meals for elementary aged students who qualify for free or reduced meals during the week days;
And offering free prom dresses to young girls who lack the financial resources to purchase them.

One young boy who is a member of the Boys and Girls Club of Watts, CA, experienced great joy and excitement when he saw the Chris Paul Family Foundation had renovated the Club. The renovation included a technology lab with computers for young students.

[Boys and Girls Club of Watts new computer lab]

Check out Rodgers and Paul’s trick shots here:

Aaron Rodgers | Chris Paul