Our new commercials premiered on Sept. 9, and there are more new ads coming in October and November.

"Game Plan Tease 15"

"Team State Farm Roster"

"Coaches Call :15 "

"Groundskeeper :15"

"Jersey :15 "

"Whiteboard :15"

Rodgers (Green Bay Packers quarterback) remains the target of the one-sided rivalry between his on-screen sports agent Gabe Gabriel and real-life State Farm Agent Patrick Minnis. This season, Gabe introduces his new client Patrick Mahomes (Kansas City Chiefs quarterback) in an attempt to one-up his rival agent.

“I’ve been involved in a few different campaigns over the years with State Farm, but this latest is one of my favorites," Rodgers said. "It’s been fun to see how these agents of mine try and out do each other. And, having Patrick (Mahomes) making a few cameos will be a nice surprise for the fans.”

Gabe's attempt to make Aaron jealous by bringing on last year’s MVP is futile. Throughout the various ads, Gabe tries to show his value. Instead, he sets up the State Farm agent who demonstrates how helpful and understanding State Farm can be.

“I’m pumped to be working with State Farm and Aaron," Mahomes said. "I’ve been a big fan of their ads for years, so it’s really exciting to be joining the team.”

The ads will run on broadcast, social media, radio, and elsewhere until the conference championship games which start Jan. 19, 2020.

DDB Chicago created the “Agent vs. Agent” campaign. It shows how State Farm is Here to help life go right®. It offers the care of an agent who knows you, matched with technology that makes doing business easier.

In the News:

• Forbes - Exclusive: Aaron Rodgers has new MVP 'Mahomie' in State Farm ads (09/05/19)

“We were intent on finding a relationship that was an ideal fit with our organization and this community in terms of values, priorities and culture,” said Cardinals President Michael Bidwill. “With State Farm, we absolutely did that. While this is a comprehensive marketing agreement, there will be a major focus on community programs that will have a positive impact across our state. State Farm is one of the most-respected and recognizable brands in the world and Phoenix is fortunate to be one of its three hub markets.”

“State Farm is committed to making a difference and so are the Arizona Cardinals" said State Farm Chairman and Chief Executive Officer Michael Tipsord. “Working with them gives us the chance to build even stronger communities in Arizona and helps us build our brand nationally.”

Arizona is home to one of three of State Farm regional hubs. State Farm is an active member of the local community employing approximately 7,000 individuals. State Farm prides itself on activating its workforce in the communities they reside. Over the past four years, State Farm staff has volunteered over 2 million hours in their respective communities.

The process of integrating State Farm Stadium branding assets throughout the stadium and other team platforms will take place over the coming weeks and much of it is expected to be in place by the Cardinals regular season opener vs. Washington on September 9.

Until today, the venue had been known as University of Phoenix Stadium since its inaugural season of 2006. University of Phoenix will remain heavily connected to the Cardinals as the team’s Official Education Partner.

Since it opened in 2006, the stadium has become one of the most iconic and well-known landmarks in the state of Arizona. The building has hosted some of the most incredible and unforgettable sporting events in America. In addition to 126 consecutive sold-out Cardinals home games and the Fiesta Bowl annually, the multi-purpose facility has also hosted two Super Bowls, the 2015 Pro Bowl, three college football national championship games and the NCAA men’s basketball Final Four in 2017. It was recently selected to host Super Bowl LVII in 2023 and the Final Four again in 2024. In addition, State Farm Stadium will host a College Football Playoff semifinal game three times between now and 2026.

First, let’s rewind:

Paterson, New Jersey, located 15 miles from Manhattan has a deep industrial history. In the late 1700’s it received funding from an investment group created by Alexander Hamilton, which helped launch its manufacturing base. Shortly after, Paterson became an economic powerhouse – producing products like railroad locomotives, textile machinery, cotton and silk. By the late 1800’s, it was dubbed the “Silk City” due to its high production of the elegant fabric.

Changing times:

A century later, life in Paterson took a drastic turn. Economic changes and declines in manufacturing led to layoffs and limited opportunities. The U.S. Department of Housing and Urban Development (HUD) ranked Paterson as the most economically distressed city in America.

While jobs, the economy and opportunities have changed…today, a part of Paterson remains the same. In fact, some say it’s become more beautiful over time…

The Paterson Great Falls National Historical Park

“There’s natural beauty right here in Paterson, said high school senior Jeferson Mendoza. “It gives us something to be proud of.” Mendoza is one of 19 students from the John F. Kennedy STEM Academy working to promote and preserve this national park. With the help of a $96,233.63 grant from State Farm, Jeferson and his peers have been working with the Hamilton Partnership for Paterson to create a free smartphone app encouraging people to visit the area. Known as the Mill Mile audio tour app, it guides participants through a 13-stop walking tour of the grounds. As users explore historical sites, the app shares fun facts, park trivia and includes a quiz to test their Paterson history knowledge. There’s even a virtual tour option for those who can’t visit the park in person.

“This project was all about the students,” said Hamilton Partnership for Paterson Program Director, Robin Gold. “They worked hard to make the tour more appealing to young people.” “We put in countless hours of planning meetings, researching, budgeting, writing content, and more,” added Jeferson. “Some of the work was tedious, but I learned so much. I’m confident this project will have a positive impact on Paterson, which is exciting.”

"Prior to the Mill Mile audio tour app, I had only been to the falls a handful of times. Now I visit more often and I encourage everyone to do the same,” said Jeferson. “Believe it or not, the photos don’t do it justice!”

Word of the Great Falls is spreading. In 2016, the national historical park set a record of more than 177,000 visitors.

“This area is special and the park is a soothing environment,” said Jeferson. It serves as a beacon of hope.”

All-Pro linebacker Derrick Johnson has faced some tough crowds in the ten years he has played football in Kansas City.

Today’s crowd goes a little easier on him: it’s a gymnasium full of small children listening to him read a storybook.

“I wish I could climb like you. But I think being different is very cool,” Johnson reads from the book.

For Johnson, this is more than just a fun day away from the grueling schedule of a professional football player. This is serious business.

Training Camp

Growing up in Waco, Texas, Derrick was fortunate to have a great role model for education: his mother. “My mom was a schoolteacher for 40 years. Education was very important in our house growing up, and that always stuck with me. My mom loves working with kids, and I got that trait from her, too.”

But he realizes not everyone is lucky enough to have a great start in their schooling.

So in 2012, after establishing himself as a cornerstone of the Kansas City defense, Johnson established Derrick Johnson’s Defend The Dream Foundation, with a goal of leveling the playing field for a generation of inner-city students in Kansas City.

“In the inner city, if reading levels are below average when entering fourth grade, the chances of those students graduating high school are low. We can make sure that doesn’t happen,” the linebacker shared.

The Playbook

On the field, Johnson has made more than 900 tackles. Off the field, his ambition has been even greater: his goal is to impact the lives of more than 30,000 at-risk children in Kansas City by the end of 2015.

“Education connects kids to the opportunities of their future - it’s the key to getting them out of the situation they are in now,” says Johnson. “By doing just a little bit more and doing it early, in elementary and middle school, it’s going to help them in the long run.”

So far, Derrick and his foundation have focused their work on two main areas: encouraging reading and helping meet kids’ basic needs for school. “We can change the lives of the kids in our own community by encouraging them to read and helping them to feel that reading is cool,” says Johnson.His “Hitting the Books” campaign challenges Kansas City-area students to read a combined 100,000 minutes for their schools, with top readers recognized at special events. Derrick’s foundation has also provided 15,000 books to more than 5,000 at-risk students in 2015.

Also in 2015, the foundation opened its first five “DJ’s Discovery Den,” which partners with Scholastic to transform unused space in a school into a comfortable reading area stocked with more than 1,000 books.

In the fall, Johnson held his second “Gearing Up!” back-to-school program, providing backpacks and essential school supplies to 300 inner-city students. The program is sponsored by State Farm.

Bringing It Home

His family’s past has shaped his outlook, but his family’s future is driving his desire to help as many kids as he can. “Two of my passions are education and working with kids,” says Johnson. “I have four young boys of my own, who I love very much. The foundation lets me combine two things that I love and make a difference in the community in which I live.”

That community has also played a part in motivating Derrick to act locally. Johnson has been a hugely popular player among Kansas City fans. That was never more apparent when he suffered a torn Achilles tendon in 2014 and was forced to miss most of the season. Fans cheered him on during his recovery and after his return – he’s back in action in 2015, leading the team in tackles.

“I love Kansas City. Our fans have been so supportive of me and our team and I want to give back to them.”

Coming from someone who has seen first-hand the kind of difference a good education can make in the lives of students, families, and communities, Johnson’s message is clear: “You can do whatever you want to do, but education has to come first.”