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                    <title><![CDATA[Good Neighbor Stories]]></title>
                    <link>https://newsroom.statefarm.com/</link>
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                    <pubDate>Fri, 22 May 2026 21:13:47 +0200</pubDate>
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                        <title><![CDATA[Good Neighbor Stories]]></title>
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                        <title>Wildfire Risk is Expanding Beyond the West, How Homeowners Can Prepare</title>
                        <link>https://newsroom.statefarm.com/wildfire-risk-is-expanding-beyond-the-west-how-homeowners-can-prepare/</link>
                        <guid>https://newsroom.statefarm.com/wildfire-risk-is-expanding-beyond-the-west-how-homeowners-can-prepare/</guid><pp:caseid>751084</pp:caseid><pp:boilerplate><![CDATA[<p><strong>About State Farm:</strong></p><p><span>For over 100 years, the mission of State Farm has been to help people manage the risks of everyday life, recover from the unexpected and realize their dreams. State Farm Mutual Automobile Insurance Company and its affiliates are the largest providers of&nbsp;</span><a href="https://www.statefarm.com/insurance/auto" target="_blank"><span>auto</span></a><span>&nbsp;and&nbsp;</span><a href="https://www.statefarm.com/insurance/home-and-property" target="_blank"><span>home</span></a><span>&nbsp;insurance combined in the United States. Its more than 19,200 agent offices and over 62,000 employees serve over 96 million policies and accounts – including auto, fire,&nbsp;</span><a href="https://www.statefarm.com/insurance/life" target="_blank"><span>life</span></a><span>,&nbsp;</span><a href="https://www.statefarm.com/insurance/health" target="_blank"><span>health</span></a><span>, commercial policies and&nbsp;</span><a href="https://www.statefarm.com/finances" target="_blank"><span>financial services</span></a><span>&nbsp;accounts.&nbsp;</span><a href="https://www.statefarm.com/insurance/small-business/commercial-auto" target="_blank"><span>Commercial auto insurance</span></a><span>, along with coverage for&nbsp;</span><a href="https://www.statefarm.com/insurance/renters" target="_blank"><span>renters</span></a><span>,&nbsp;</span><a href="https://www.statefarm.com/insurance/small-business/business-owners-policy" target="_blank"><span>business owners</span></a><span>,&nbsp;</span><a href="https://www.statefarm.com/insurance/boats" target="_blank"><span>boats</span></a><span>&nbsp;and&nbsp;</span><a href="https://www.statefarm.com/insurance/motorcycles" target="_blank"><span>motorcycles</span></a><span>, is also available. State Farm Mutual Automobile Insurance Company is the parent of the State Farm family of companies. State Farm is ranked No. 32 on the 2025 Fortune 500 list of largest companies. For more information, please visit&nbsp;</span><a href="https://www.statefarm.com/" target="_blank"><span>http://www.statefarm.com</span></a><span>.&nbsp;</span></p>]]></pp:boilerplate><description><![CDATA[<p><span>With new threats of imminent fire danger in southern California, we’re reminded that what was once a seasonal risk has become one that requires constant vigilance and preparedness.</span></p>]]></description><content:encoded><![CDATA[<p><span>As drought conditions intensify across large parts of the country, wildfire risk and property loss are no longer confined to communities living in the West. With that reality comes greater concerns about states that have traditionally been considered low risk and may not yet have fully prepared, like the recent devastation seen in states like Georgia, Texas, and Florida. With new threats of imminent fire danger in southern California, we’re reminded that what was once a seasonal risk has become one that requires constant vigilance and preparedness.</span></p><p><span>The </span><a href="https://www.nifc.gov/fire-information/nfn"><span>National Interagency Fire Center</span></a><span> recently reported that close to 26,500 fires have burned more than 1.9 million acres of land across the U.S. this year, well above the 10-year average. With population growth expected in higher-risk areas, rising construction costs, and increasingly severe weather, what you do to protect your home and manage your coverage has never been more important.</span></p><p><span>While weather disasters can disrupt everyday life and cause financial hardship, proactive planning to help safeguard your family and your belongings—along with clear communication and practical preparedness tips—can make recovery easier when time matters most.</span></p><p><span><strong>Protecting Your Family and Property Before a Wildfire Strikes</strong></span></p><ul style="list-style-type:disc;"><li data-list-item-id="ebc1456c17567b4510d18c99c0b4dc1aa"><span><strong>Create an emergency plan:</strong>&nbsp;If you haven’t done so already, prepare an emergency </span><a href="https://www.statefarm.com/simple-insights/residence/create-a-home-fire-escape-plan-today"><span>fire escape plan</span></a><span> with your household that includes emergency contacts, meet up locations, and transportation plans. Don’t forget your pets! Have carriers, food, and vet contacts ready to go.</span></li><li data-list-item-id="e8d3ad2741aa19183cb7f1b4b258bf08a"><span><strong>Record a home inventory:</strong> Take pictures and video to document your personal possessions, because proof of ownership can make your claim settlement easier and faster. A&nbsp;</span><a href="https://www.statefarm.com/simple-insights/residence/home-inventory-how-to-create-one"><span>quick video</span></a><span>&nbsp;using smartphone or other device of each room can help later.</span></li><li data-list-item-id="ea91010d80a1b822af8e842d543232f75"><span><strong>Secure your personal information</strong>: Back up vital photos, documents, and financial information. Make sure you have installed your preferred insurance apps and other useful digital records. Put original vital documents and irreplaceable items (paper photos, family heirlooms, etc.) in one place so you can grab them quickly if you’re told to leave.</span></li></ul><p><span><strong>Staying Informed</strong></span></p><ul style="list-style-type:disc;"><li data-list-item-id="eb4d679b1a69103c8a0f09a14cb4e3b3d"><span><strong>Be alert:</strong> Sign up for news reports and key information from first responders. Monitor the&nbsp;</span><a href="https://www.spc.noaa.gov/products/fire_wx/" target="_blank"><span>National Weather Service</span></a><span>, local news channels and weather alerts for updates. You can also utilize apps like&nbsp;</span><a href="https://www.fema.gov/about/news-multimedia/mobile-products" target="_blank"><span>FEMA</span></a><span>&nbsp;or </span><a href="https://app.watchduty.org/location/37827"><span>Watch Duty</span></a><span> and local emergency notification services.</span></li><li data-list-item-id="eac350d9f9d3fa290c268befb603d9f23"><span><strong>Safety first:</strong> Material things can be replaced but the loss of life or serious injury can’t be fixed. Close all windows, vents and doors to prevent smoke infiltration.</span></li><li data-list-item-id="ed926da0533080ccb83af8af2356220fc"><span><strong>Be ready to evacuate:</strong> Follow evacuation orders from local authorities without delay. Arrange to take your </span><a href="https://www.statefarm.com/simple-insights/family/emergency-kit-supplies"><span>emergency kit</span></a><span>, including vital documents, medications and survival supplies.</span></li><li data-list-item-id="ef43869978d44791dbd39e430311d3c6f"><span><strong>Keep living expenses receipts:</strong> They may be reimbursable after meeting your deductible. Filing insurance claims requires organization and thorough documentation.</span></li></ul><p><span><strong>Preparing for Peak Wildfire Season and Year-Round Hazards</strong></span></p><ul style="list-style-type:disc;"><li data-list-item-id="e228cf933f682c2dec5066c79c9e332e2"><span><strong>Protecting your home:</strong>&nbsp;Choose&nbsp;</span><a href="https://www.statefarm.com/insurance/auto/coverage-options/comprehensive-coverage"><span>coverages</span></a><span>,&nbsp;</span><a href="https://www.statefarm.com/simple-insights/auto-and-vehicles/how-much-car-insurance-do-i-need"><span>limits</span></a><span>, and&nbsp;</span><a href="https://www.statefarm.com/simple-insights/auto-and-vehicles/car-insurance-deductibles-and-coverages-choosing-well"><span>deductibles</span></a><span>&nbsp;based on your home’s construction, roof condition, recent upgrades, and location.</span></li><li data-list-item-id="e1280617edfedd574e18cd3d35c0d4766"><span><strong>Enhancing your home’s fire safety:</strong> Explore additional steps you can take to&nbsp;</span><a href="https://flash.org/wildfire-strong/for-homeowners/"><span>eliminate ignition factors</span></a><span>&nbsp;around your property and follow this&nbsp;</span><a href="https://flash.org/wildfire-strong/wp-content/uploads/10/2025/04/Homes-1.pdf"><span>wildfire resilience checklist</span></a><span> to see if your home is made of non-ignitable, non-combustible, or fire-resistant materials. Even small actions can make a big impact in protecting your community.</span></li><li data-list-item-id="edc0235e872ff46c29b27b2422bf5cf4d"><span><strong>Ask about wildfire discounts:</strong>&nbsp;Depending on where you live and how your home is certified, you may qualify for certain savings. Your&nbsp;</span><a href="https://www.statefarm.com/agent/"><span>State Farm agent</span></a><span>&nbsp;can provide information and resources quickly, including if your home is eligible for an </span><a href="https://wildfireprepared.org/wildfire-prepared-home-plus-overview/"><span>IBHS Wildfire Prepared Home</span></a><span> designation.</span></li><li data-list-item-id="ed29d43c1acb97eac4fc417105207f714"><span><strong>Beware of scammers:</strong>&nbsp;The recovery process is challenging, but having a clear plan and dependable resources will help you rebuild quickly and safely. If you’ve suffered damage and you’re thinking about home improvements, be cautious of&nbsp;</span><a href="https://www.statefarm.com/simple-insights/residence/protect-yourself-from-contractor-fraud"><span>contractor fraud</span></a><span>&nbsp;and managing&nbsp;</span><a href="https://www.statefarm.com/simple-insights/residence/when-to-diy-home-renovations-and-when-to-go-pro"><span>do-it-yourself projects</span></a><span>&nbsp;alone. Always work with </span><a href="https://www.statefarm.com/claims/home-and-property/contractor-locator"><span>trusted professionals</span></a><span> and keep records of any upgrades to support your insurance coverage.</span></li></ul><p><span>In addition to </span><a href="https://wildfireprepared.org/"><span>Insurance Institute for Business & Home Safety (IBHS) Wildfire Prepared Homes</span></a><span>, State Farm is supportive of the development of&nbsp;</span><a href="https://www.nfpa.org/education-and-research/wildfire/firewise-usa"><span>community-based wildfire prevention and preparedness standards</span></a><span>. We are among the more than 100 innovative and diverse&nbsp;</span><a href="https://flash.org/"><span>FLASH</span></a><span>&nbsp;partners that share their vision of making America a more disaster-resistant nation. We also work directly with legislators and regulators across the country on real solutions to promote homeowner resiliency and the availability of insurance to protect what matters most before, during, or after a loss.</span></p>]]></content:encoded><category><![CDATA[releases,wildfire safety,resilience]]></category>
            <pubDate>Fri, 22 May 2026 09:56:41 -0500</pubDate>
            <enclosure url="https://content.presspage.com/uploads/1441/500_2020-07-08-wildfires-newsroom-preview.png?10000" length="0" type="image/png" />
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                <pp:imageOriginal>https://content.presspage.com/uploads/1441/2020-07-08-wildfires-newsroom-preview.png?10000</pp:imageOriginal><pp:imageTitle><![CDATA[Wildfire Safety]]></pp:imageTitle><pp:imageDescription><![CDATA[The National Interagency Fire Center reported that close to 26,500 fires have burned more than 1.9 million acres of land across the U.S.]]></pp:imageDescription></item><item>
                        <title>From Risk to Resilience: How Your Home Can Be More Fire-Resistant Than You Think</title>
                        <link>https://newsroom.statefarm.com/from-risk-to-resilience-how-your-home-can-be-more-fire-resistant-than-you-think/</link>
                        <guid>https://newsroom.statefarm.com/from-risk-to-resilience-how-your-home-can-be-more-fire-resistant-than-you-think/</guid><pp:caseid>741957</pp:caseid><pp:boilerplate><![CDATA[<p><strong>About State Farm:</strong></p><p><span>For over 100 years, the mission of State Farm has been to help people manage the risks of everyday life, recover from the unexpected and realize their dreams. State Farm Mutual Automobile Insurance Company and its affiliates are the largest providers of&nbsp;</span><a href="https://www.statefarm.com/insurance/auto" target="_blank"><span>auto</span></a><span>&nbsp;and&nbsp;</span><a href="https://www.statefarm.com/insurance/home-and-property" target="_blank"><span>home</span></a><span>&nbsp;insurance combined in the United States. Its more than 19,200 agent offices and over 62,000 employees serve over 96 million policies and accounts – including auto, fire,&nbsp;</span><a href="https://www.statefarm.com/insurance/life" target="_blank"><span>life</span></a><span>,&nbsp;</span><a href="https://www.statefarm.com/insurance/health" target="_blank"><span>health</span></a><span>, commercial policies and&nbsp;</span><a href="https://www.statefarm.com/finances" target="_blank"><span>financial services</span></a><span>&nbsp;accounts.&nbsp;</span><a href="https://www.statefarm.com/insurance/small-business/commercial-auto" target="_blank"><span>Commercial auto insurance</span></a><span>, along with coverage for&nbsp;</span><a href="https://www.statefarm.com/insurance/renters" target="_blank"><span>renters</span></a><span>,&nbsp;</span><a href="https://www.statefarm.com/insurance/small-business/business-owners-policy" target="_blank"><span>business owners</span></a><span>,&nbsp;</span><a href="https://www.statefarm.com/insurance/boats" target="_blank"><span>boats</span></a><span>&nbsp;and&nbsp;</span><a href="https://www.statefarm.com/insurance/motorcycles" target="_blank"><span>motorcycles</span></a><span>, is also available. State Farm Mutual Automobile Insurance Company is the parent of the State Farm family of companies. State Farm is ranked No. 32 on the 2025 Fortune 500 list of largest companies. For more information, please visit&nbsp;</span><a href="https://www.statefarm.com/" target="_blank"><span>http://www.statefarm.com</span></a><span>.&nbsp;</span></p>]]></pp:boilerplate><description><![CDATA[<p><span style="text-align:left;">With population growth in higher-risk areas, rising construction costs, and increasingly severe weather, what you do to protect your home and manage your coverage has never been more important.</span></p>]]></description><content:encoded><![CDATA[<p><span>Wildfires are changing the way we think about home safety and insurance. With population growth in higher-risk areas, rising construction costs, and increasingly severe weather, what you do to protect your home and manage your coverage has never been more important.</span></p><p><span>Wildfire risk is increasing and becoming more than just a seasonal threat. <strong>Total annual forested acreage burned in the western U.S. is projected to rise by 107% by 2050 </strong>[1]. This increased risk means using the latest tools, technology and resources to better understand the unique dangers facing your community and home—not just the surrounding land but also factors like how your home is built and maintained.</span></p><p><span>We know that every neighborhood and every home is different. We also know price matters, as does providing quality service. We understand that maintaining reliable coverage in the communities where our customers live is both our most challenging and important promise. To offer support when it’s needed most, our agents—your neighbors—are here to guide you through your options and help you make decisions to meet your home insurance coverage needs. &nbsp;</span></p><p><span><strong>Taking Action Before Disaster Strikes</strong></span></p><p><span>Homeowners nationwide are confronting real and complex uncertainties about their coverage options and financial challenges in the marketplace. We understand that planning for wildfires can feel overwhelming and stressful, especially given the evolving nature of these risks and the difficulty of finding the right solutions. Many homeowners share concerns about how these impacts might affect their insurance and their ability to protect what matters most—<strong>their homes and families.</strong></span></p><p><span>Mitigation can take thoughtful investment. Fortunately, </span><a href="https://ibhs.org/risk-research/wildfire/"><span>recent research</span></a><span> and innovative </span><a href="https://www.youtube.com/shorts/mzj_BbMP5ag"><span>wildfire-resilient communities in Northern California</span></a><span> are demonstrating how adequate </span><a href="https://www.youtube.com/shorts/W_S0DNS4SUg"><span>defensible space and home hardening</span></a><span> can be critical to reducing wildfire losses and ultimately shape safer neighborhoods. This science and information also help you, as a homeowner or renter, make informed decisions about how best to maintain your home or property to help avoid a loss. Combined with year-round maintenance, proper building material choice and following leading practices from industry experts, you can help create and manage a more fire-resistant home, no matter the season.</span></p><p><span><strong>How To Get Started</strong></span></p><p><span>If you haven’t taken steps to reduce wildfire risk, now is a good time to begin the process. Small actions like clearing nearby brushes can make a big impact in protecting your home and community. To prepare your home ahead of peak wildfire season, consider the </span><a href="https://wildfireprepared.org/"><span>Insurance Institute for Business & Home Safety (IBHS) Wildfire Prepared Home</span></a><span> designation—a proven approach to reducing wildfire risk.</span></p><p><span>State Farm promotes home safety by partnering with leading organizations like IBHS to help build stronger and more resilient communities in the face of today’s emerging risks. Our goal is to provide products that help people manage the risks of everyday life whenever possible, while aligning price to risk, managing our exposure, and encouraging resilient actions.</span></p><p><span><strong>Applying for Wildfire Prepared Home Certification Programs</strong></span></p><p><span>Customers with properties that receive IBHS Wildfire Prepared Home or </span><a href="https://wildfireprepared.org/wildfire-prepared-home-plus-overview/"><span>IBHS Wildfire Prepared Home Plus</span></a><span> designation can receive a premium discount and some properties that are not currently eligible for coverage may become eligible with a Wildfire Prepared Home designation.</span></p><p><span>The IBHS Wildfire Prepared Home designation is </span><a href="https://ibhs.org/ibhs-news-releases/ibhs-expands-wildfire-prepared-program-to-10-addtional-states/" target="_blank"><span>available in several states</span></a><span>. If you’ve completed a </span><a href="https://ibhs.org/wildfirereadycriticalprep/"><span>Critical Home Prep</span></a><span>, you may qualify for the designation. Talk to your agent to learn more about the program’s availability in your state and whether your home qualifies for the related benefits.</span></p><p><span><strong>More Ways to Build, Protect, and Save</strong></span></p><ul><li data-list-item-id="e63f901d032bb43c75e79a4d4692737c5"><span><strong>Protecting your home:</strong> Choose </span><a href="https://www.statefarm.com/insurance/auto/coverage-options/comprehensive-coverage"><span>coverages</span></a><span>, </span><a href="https://www.statefarm.com/simple-insights/auto-and-vehicles/how-much-car-insurance-do-i-need"><span>limits</span></a><span>, and </span><a href="https://www.statefarm.com/simple-insights/auto-and-vehicles/car-insurance-deductibles-and-coverages-choosing-well"><span>deductibles</span></a><span> based on your home’s construction, roof condition, recent upgrades, and location.</span></li><li data-list-item-id="ea0d030b814a5adfccc4038688ccb92f5"><span><strong>Planning for upgrades:</strong> If you’re thinking about home improvements, be cautious of </span><a href="https://www.statefarm.com/simple-insights/residence/protect-yourself-from-contractor-fraud"><span>contractor fraud</span></a><span> and managing </span><a href="https://www.statefarm.com/simple-insights/residence/when-to-diy-home-renovations-and-when-to-go-pro"><span>do-it-yourself projects</span></a><span> alone. Always work with trusted professionals and keep records of any upgrades to support your insurance coverage.</span></li><li data-list-item-id="e606f300f87f3193c83ec3f6618d7a2e8"><span><strong>Recording a </strong></span><a href="https://www.statefarm.com/simple-insights/residence/home-inventory-how-to-create-one"><span>home inventory</span></a><span><strong>:</strong> Document what you own: A quick video walkthrough on your phone can make a real difference if you ever need to file a claim.</span></li><li data-list-item-id="ec102f22c1ab250d244bf182277c454ab"><span><strong>Ask about wildfire discounts:</strong> Depending on where you live and how your home is certified, you may qualify for savings. Your </span><a href="https://www.statefarm.com/agent/"><span>State Farm agent</span></a><span> can provide information and resources quickly.</span></li></ul><p><span>Learn more about the additional steps you can take to </span><a href="https://flash.org/wildfire-strong/for-homeowners/"><span>eliminate ignition factors</span></a><span> and follow a </span><a href="https://flash.org/wildfire-strong/wp-content/uploads/10/2025/04/Homes-1.pdf"><span>wildfire resilience checklist</span></a><span>.</span></p><p><span>In addition to Wildfire Prepared Home, State Farm is supportive of the development of </span><a href="https://www.nfpa.org/education-and-research/wildfire/firewise-usa"><span>community-based wildfire prevention and preparedness standards</span></a><span>. We are among the more than 100 innovative and diverse </span><a href="https://flash.org/"><span>FLASH</span></a><span> partners that share its vision of making America a more disaster-resistant nation. We also work directly with legislators and regulators across the country on real solutions to promote homeowner resiliency and the availability of insurance to protect what matters most before, during, or after a loss.</span><br>&nbsp;</p><p><i><span>[1] Abatzoglou, J. T.,&nbsp;Battisti, D. S.,&nbsp;Williams, A. P.,&nbsp;Hansen, W. D.,&nbsp;Harvey, B. J., & Kolden, C. A. (2021). Projected increases in western US forest fire despite growing fuel constraints.&nbsp;Communications Earth & Environment,&nbsp;2(1), 227.&nbsp;</span></i><a href="https://doi.org/10.1038/s43247-021-00299-0"><i><span>https://doi.org/10.1038/s43247-021-00299-0</span></i></a></p>]]></content:encoded><category><![CDATA[releases,IBHS,wildfire safety,resilience]]></category>
            <pubDate>Wed, 15 Apr 2026 09:00:00 -0500</pubDate>
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                        <title>State Farm and Arbor Day Foundation announce tree-planting collaboration</title>
                        <link>https://newsroom.statefarm.com/state-farm-and-arbor-day-foundation-announce-tree-planting-collaboration/</link>
                        <guid>https://newsroom.statefarm.com/state-farm-and-arbor-day-foundation-announce-tree-planting-collaboration/</guid><pp:caseid>447555</pp:caseid><pp:subtitle>Million-dollar pledge from State Farm will support tree planting in areas affected by disasters</pp:subtitle><description><![CDATA[<p><span>Last year alone, an estimated 1 million trees were destroyed in the U.S. due to natural disasters.</span></p><p><span>To help address the impact of tree loss on communities across the country, State Farm® and the </span><a href="https://www.arborday.org/"><span>Arbor Day Foundation</span></a><span> are announcing a new collaboration to replant trees and help build more resilience in disaster-impacted areas.</span></p><p><span><img class="image_resized image-style-align-right " style="height:400px;margin:5px;width:400px;" src="https://content.presspage.com/uploads/1441/1920_adf-micrographic4.jpg?x=1618246639311" alt="Trees save homeowners $7.8 billion per year in energey costs.">State Farm is committing $1 million to the Arbor Day Foundation in support of tree planting and reforestation projects throughout the remainder of 2021.</span></p><p><span>“Trees play a vital role in the stability of our communities and their resilience against disaster,” said State Farm Vice President of Administrative Services Jenny Greminger, who oversees the company’s environmental sustainability team. “Replanting in a strategic way will help impacted areas recover and potentially better withstand severe weather in the future.”</span></p><p><span>In consultation with the Arbor Day Foundation, key areas impacted by natural disasters have been identified in fifteen states (Arizona, California, Colorado, Florida, Iowa, Idaho, Maryland, Michigan, North Carolina, New Jersey, New York, Ohio, Oregon, Texas, and Utah). These areas, including several national forests, will host reforestation, tree planting, and tree giveaway events starting this spring and running through the fall.</span></p><p><span>Specific events will be announced as they are confirmed. Events will address local challenges including losses from wildfires, hurricanes and tornadoes, as well as urban heat islands and emerald ash borer infestation.</span></p><p><span>This new collaboration follows the recent announcement from State Farm of a commitment to </span><a href="https://newsroom.statefarm.com/state-farm-commits-to-reducing-greenhouse-gas-emissions/"><span>cut its greenhouse gas emissions by 50%</span></a><span> by the end of 2030, and the release of the company’s first-ever </span><a href="https://newsroom.statefarm.com/state-farm-releases-first-esg-report/"><span>Environmental, Social, and Governance report</span></a><span>. These efforts are the first announced by State Farm as part of its “Good Neighbors. Better World.” initiative, in which the company is emphasizing social and environmental responsibility as essential aspects of doing business.</span><br>&nbsp;</p><h3><span>Did You Know? Quick facts on trees from the Arbor Day Foundation</span></h3><p><span>Click the images below to learn more about some of the many benefits of trees for health, the economy, and everyday life.</span></p>]]></description><category><![CDATA[releases,Bloomington,IL,Illinois,State Farm Companies,State Farm,Environmental,Good Neighbors Better World,sustainability,Arbor Day,Arbor Day Foundation,Trees,reforestation,tree planting,grants,Community,resilience,stories,media_feed,environment_feed]]></category>
            <pubDate>Fri, 23 Apr 2021 08:08:16 -0500</pubDate>
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                        <title>“Fight the Virus. Fight the Bias.”</title>
                        <link>https://newsroom.statefarm.com/fight-the-virus-fight-the-bias/</link>
                        <guid>https://newsroom.statefarm.com/fight-the-virus-fight-the-bias/</guid><pp:caseid>400119</pp:caseid><pp:subtitle>Join Love Has No Labels in the fight against anti-Asian racism.</pp:subtitle><description><![CDATA[<p><span>The COVID-19 pandemic has triggered an increase in racial violence and hate speech against the Asian Pacific Islander (API) community. One</span>&nbsp;in three Asian adults report being victim to slurs or jokes because of their race or ethnicity since the outbreak began. Over half admit it is happening more frequently now than before the pandemic.*</p><p><span>“</span><em><i><span>Fight the Virus. Fight the Bias.</span></i></em><span>” is an extension of the iconic Love Has No Labels campaign. The film challenges viewers to join the fight in stopping the spread of racism and discrimination against the API community.&nbsp;It highlights&nbsp;the personal stories and resilience of diverse individuals from the API community. Many have personally experienced heightened discrimination and/or harassment throughout the pandemic.</span></p><p><span>“At a time when hateful rhetoric and racially-fueled discrimination are plaguing the API community, it’s critical that we all play a role in dispelling the racist misconceptions and actions pervading our country,” said Ad Council President and CEO Lisa Sherman. “We hope this film will inspire Americans to rethink their biases and help put an end to the wave of racism facing the API community.”</span></p><p><span>State Farm<sup>®</sup> is a Love Has No Labels brand partner. We provide support&nbsp;by promoting content across our channels. In addition to funding the campaign, we show support during the year through online and offline activations. These include&nbsp;social messaging, custom content creation and employee engagement events.</span></p><p><span>Learn more about the movement at </span><a href="https://lovehasnolabels.com/fightvirusbias"><span>lovehasnolabels.com/fightvirusbias</span></a><span>.</span>&nbsp;</p><p>&nbsp;</p><p><em><i>*Numbers are regularly updated at </i></em><a href="http://StopAAPIHate.com" target="_blank"><em><i>StopAAPIHate.com</i></em></a><em><i>.</i></em></p>]]></description><category><![CDATA[stories,Love Has No Labels,the Ad Council,Black Lives Matter,racial justice,equality,race,ad campaign,bias,systemic racism,injustice,social justice,Bloomington,IL,Illinois,brand partner,campaign,Americans,Fight the virus,Fight the bias,Asian American,API,Asian Pacific Islander,fear,discrimination,resilience,diverse,diversity,company_feed,community_feed]]></category>
            <pubDate>Thu, 23 Jul 2020 07:45:00 -0500</pubDate>
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