State Farm announced today a landmark sponsorship of Baller League US, joining the innovative creator-led soccer league as its official insurance sponsor. This sponsorship places the nation’s leading home and auto insurer at the forefront of a rapidly evolving sports and entertainment landscape. Baller League US kicks off its highly anticipated inaugural season in south Florida on Thursday, March 19, with live telecasts featured on CBS Sports and its dedicated 24/7 soccer streaming channel, CBS Sports Golazo Network. 

As the official insurance sponsor, State Farm maintains a highly visible presence throughout the entire 10-week season, as the brand integrates across all Baller League US telecasts, dynamic in-arena experiences, digital and social content, exclusive creator content, and interactive multi-streams across YouTube and Twitch channels. A key element of this collaboration places the iconic State Farm logo directly on the pitch at the center circle, ensuring prime visibility during every match. Additionally, State Farm will serve as the official title sponsor for the Baller League US playoffs following the regular season.

“Baller League US sits at the intersection of sport, culture, and innovation, and that’s exactly where State Farm wants to be,” said Kristyn Cook, Chief Agency, Sales & Marketing Officer at State Farm. “Sponsoring this league is about showing up in the new spaces where the next generation is building community, engaging authentically and redefining what fandom looks like.”

Baller League is revolutionizing the global soccer scene by becoming the first platform that professionalizes the sport through a unique, fast-paced 6-a-side team format. The league successfully merges elite soccer talent and renowned professional athletes with influential content creators and cultural icons. Building on massive success established in Germany and the UK, the U.S. expansion features 10 teams, each led by superstar managers drawn from the worlds of sports, music and entertainment. 

The inaugural season promises high-octane action with a core roster of more than 200 players and surprise wildcard stars introduced on a weekly basis throughout the regular season. The impressive lineup of superstar managers driving Baller League US includes IShowSpeed, J Balvin, Marlon Lundgrea, Kai Cenat & AMP, xQc, Odell Beckham Jr., Ronaldinho, Druski and Usain Bolt. This star-studded roster ensures a massive global reach and unmatched fan engagement from the very first whistle. 

“From day one, Baller League has been about reimagining how soccer connects with modern audiences,” said Felix Starck, co-founder and CEO of Baller League. “Partnering with a brand like State Farm for our U.S. launch is incredibly meaningful because they share our commitment to innovation, community and reaching fans in new ways. Having State Farm at the center circle for our inaugural season is the perfect way to kick off this next chapter for Baller League in the United States.”

About State Farm: 

For over 100 years, the mission of State Farm has been to help people manage the risks of everyday life, recover from the unexpected and realize their dreams. State Farm and its affiliates are the largest providers of auto and home insurance combined in the United States. Its more than 19,200 agent offices and 65,000 employees serve over 96 million policies and accounts – including auto, fire, life, health, commercial policies and financial services accounts. Commercial auto insurance, along with coverage for renters, business owners, boats and motorcycles, is also available. State Farm Mutual Automobile Insurance Company is the parent of the State Farm family of companies. State Farm is ranked No. 36 on the 2025 Fortune 500 list of largest companies. For more information, please visit http://www.statefarm.com.

About Baller League:

Baller League was founded to provide the first global stage professionalising the most played game on the planet - small-sided soccer. It’s a league created to merge elite sport, digital-first entertainment and contemporary culture into one dynamic soccer experience. Baller League is rapidly expanding its global reach and is establishing itself as one of the most exciting emerging sporting properties in the world. 

The league has already seen major success in the UK and Germany, drawing millions of live viewers per match day and building a passionate digital-first fanbase. The U.S. launch in Miami will feature a ten-matchday season culminating in a playoff finale, with every match broadcast live and distributed across streaming platforms and broadcast partners.

Baller League brings together legendary sporting figures with influential names from culture and entertainment. The star-studded lineup includes Usain Bolt, Druski, Ronaldinho, Odell Beckham Jr and streaming sensations IShowSpeed, Marlon, xQc, AMP, and Westcol. Baller League continues to redefine modern sport entertainment - immersive, culturally connected and built for the new generation of fans.

State Farm employee Vy Webster defied the odds as her name was drawn as one of two dozen State Farm sweepstakes winners out of 1,300 entrants to represent the company at the Walt Disney World Marathon Weekend in January. To Vy, running and endurance sports are a true passion, and she finds it therapeutic to be challenged and put in the hard work to come out victorious. But in 2016, Vy faced her biggest obstacle yet - a cancer diagnosis.

“If racing and cancer have taught me anything, it's that your mind and body are incredibly capable of more than you can imagine. Running in the half marathon felt like a truly magical escape from the day-to-day management and stress of my ongoing health issues over the past few years,” said Vy. “It's also an important reminder of the health that I do have to help me run 13.1 miles as well as the great support system I have in my family and State Farm.”

This year will mark the 30th Anniversary of the Walt Disney World Marathon Weekend, which for the first time, was presented by State Farm. More than 100,000 runners and spectators were part of the events.

One of those runners was Joshua Zilm, who has been working at State Farm for eight years and has been participating in endurance events for more than a decade. This was his first year competing in the Walt Disney World Marathon Weekend and he completed the grueling Dopey Challenge - four races in four days, including a 5k, 10k, half marathon and full marathon.

“Fitness has been a key part of my life and attending an event like this brings a unique energy that is second to none and a welcome change to my daily solo routine in Illinois,” said Joshua. “People love Disney and people love running! When you mix the two, you create a powerful environment that brings together so many people from all walks of life - it’s nothing short of magical.”

Tracy Schaaf, a State Farm employee and a Walt Disney World Marathon Weekend veteran, has made the trek to Florida every year since 2018. Now she trains and runs in memory of her mother, a retired State Farm Underwriter, who unexpectedly passed away in 2019.

“The runDisney community is amazing. They are like a second family to me. Life has changed a lot since I started running in 2018. I’ve been able to focus on my running goals, while grieving and healing from the loss of my mom,” said Tracy. “Nothing keeps me more motivated than running down Main Street USA and crossing the finish line with a shiny, new medal!”

And even those who are not employees of State Farm represented the company in a big way. A community of runners who’ve nicknamed themselves the “Running Buddies”, were excited to hear that State Farm was the presenting sponsor of this year’s event. One of their members contacted her local State Farm agent, Tom Clarke from East Greenbush, NY, who donated red branded t-shirts. Many of them also wore khaki shorts to complete the full State Farm effect.

“It’s always good to get the brand out there and support a great cause,” said Tom.

While on the surface it appears light-hearted and fun to race at Walt Disney World Resort, many participants run for more significant meaning. Whether it’s physical health, mental health, or community, it is amazing to see these good neighbors come together to accomplish their goals and have a magical time!