Imagine what would happen if we took the same approach and focused on our responsibility to each other while driving - safely and without additional distraction?

In August 2020, the State Farm® Enterprise Research Department conducted an online survey with adults ages 18 and older examining attitudes and behaviors around distracted driving. It revealed that we are still texting, speeding, reading, on social media, grooming, gaming and taking selfies while behind the wheel driving.

This survey, the ninth wave of a study first conducted in August 2009, found that nine out of 10 drivers (89%) said they engaged in at least one of the 14 distracted driving behaviors studied while behind the wheel.

More drivers reported participating in each behavior studied in 2020 than they did in 2010 or 2015, with the exception of talking on a hand-held phone (engagement has declined significantly since 2010 as more drivers are talking hands free).

Factors at Play

Smartphone ownership has increased steadily since 2011 moving from 53 percent of all respondents in 2011 to 95 percent in 2020. This increase has enabled more drivers to take part in smartphone-related distracted driving, like accessing the internet, which has more than doubled between 2010 and 2020.

Age greatly influenced the reported rate of distracted behaviors in 2020. Drivers under age 40 were significantly more likely than those age 40 and over to say they engaged in distracted phone and navigation behaviors. And while 56 percent believed manually interacting with a phone while driving greatly increases the likelihood of a crash – consumers continue to put themselves and everyone on the road at risk.

Younger drivers were significantly more likely to exhibit other risky behaviors while driving, including speeding, driving drowsy, failing to use turn signals, and driving under the influence of alcohol or drugs.

“So much has changed in our lives this past year,” State Farm Assistant Vice President - Enterprise Research Laurel K. Straub said. “We don't know what our ‘new normal’ might be, but we can start taking responsibility for the safety of ourselves and others by making positive choices when it comes to our driving behavior behind the wheel.”

Imagine if we all pledge to start today to keep our eyes on the road, our hands on the wheel and our minds on the road ahead, how much better protected we would be from exposure to reckless and potentially deadly driving distractions.

“Distracted driving behaviors and crashes are preventable,” Laurel said. “Let’s normalize that.”

Downloads

Distracted While Driving Report

Bar Graph Infographic

Distracted Driving Infographic

 

The crash happened in 2013, but the raw emotions of that fateful morning are still real for Gary Catronio and his family. "It's as though we lost her yesterday," said Gary. "The pain never subsides."

Life changed for the Catronios the morning of November 17, 2013. On that day, Gary’s 21-year-old daughter Marisa and her best friend Kaitlyn Ferrante, were traveling home after spending time with friends near the Florida coast. Just before 2AM on the Sawgrass Expressway, a speeding car, traveling the wrong way, crashed into Marisa and Kaitlyn with an impact so forceful, it took both of their lives.

"That day we lost our daughter (Marisa) and our daughter at heart (Kaitlyn)," said Gary. "These beautiful, young souls who brought light and love into the world are gone forever."

"They had bright, promising futures," said Kaitlyn's mom, Christine. "Two smart, strong women whose big dreams were just about to begin."

According to reports, the driver hit the pair head on. Her blood alcohol level was twice the legal limit. "This tragedy was 100 percent preventable,” said Christine. “No one should ever experience the searing heartache all of us feel every day.”

Making a Change:

Within 24 hours of losing their daughters – the Catronios, the Ferrantes and their friends made it their mission to honor the legacies of Marisa and Kaitlyn. Not only in their homes, but on interstates nationwide. “Our highways must be safer. So we got to work - starting with the Sawgrass Expressway,” said Gary.

In the winter of 2013, the Catronio family began researching how to block wrong way drivers from entering the road. It’s the mission of Marisa’s Way, a foundation created to prevent driving errors. “It starts with enhanced signage,” said Gary. “We investigated how to alert drivers before it’s too late. The problem is, with some entrances, you can’t see the wrong way warning. Sometimes the signs are too high, too far back, or too far apart – which means car headlights don’t hit them at the right angle – so they don’t illuminate.”

Finding a Solution:

In 2014, Marisa’s Way launched a pilot project using flashing LED wrong way signs.

“They’re not cheap and can cost up to $2,500,” said Gary. “But a representative of Traffic and Parking Control Products and Solutions (TAPCO) heard our story and sent us one. That generosity helped get the ball rolling.”

The enhanced LED blinking signs don’t rely on car headlights to illuminate. Instead, the high tech, low maintenance flashing bulbs help catch drivers’ attention and can trigger a 9-1-1 call to local authorities.

“In 2014, we took a 36 x 24 LED sign with us when we lobbied for this technology in Tallahassee,” said Gary. “The sign flashed as I addressed lawmakers on the steps of the state capitol. Shortly after that presentation, the state approved these signs for testing in South Florida. I recommended putting them on the Sawgrass Expressway first.” Next stop? The Florida Department of Transportation.

“Our team used a working sign to demonstrate this technology to FDOT,” said Gary. “When we gave the presentation one of the members said, ‘Gary - can you do me a favor? Could you shut that off? The LED is so bright, I can barely see!’”

That eye catching comment confirmed what Gary had wanted. “This vivid signage CAN get people’s attention,” he said.

SEEING the Impact:

One year after Marisa and Kaitlyn were killed, LED-Enhanced Wrong Way Blinker Signs are installed on the Sawgrass Expressway. According to Marisa’s Way, since then, 41 out of 42 cars turned around because the drivers realized they were going the wrong way. “Our mission is to save as many lives as possible, said Christine. “We do this for all people in honor of our angels Marisa and Kaitlyn. May they never be forgotten.”

Through the support of community members, organizations and companies like State Farm® – Marisa’s Way continues to educate people young and old about the importance of safe driving. “We speak from the heart,” said Christine. “We discuss the frequency of wrong way crashes, explain why you never drink and drive, and demonstrate how the safety sign technology is used on roads and highways.”

"We're not done yet," said Gary. “Our hope is to expand this program nationwide. With community support and awareness, Marisa’s Way will continue saving lives. If everyone makes safe driving decisions – the magnitude of this mission will multiply.”

These commands are spoken calmly, but confidently by trained driving instructors. Each year their words are heard by thousands of teens learning how to handle driving obstacles like skidding on wet pavement, navigating tight spaces, or tackling speed bumps.

It’s all part of a hands-on learning experience called Driver’s Edge. Founded in 2002, the program based in Las Vegas, Nevada, has touched the lives of more than 100,000 students. Many agree, Driver’s Edge helped prepare them for the road ahead…literally.

This free program is well-known throughout the state and surrounding areas for two reasons: the behind-the-wheel excitement and the celebrity behind the driving program.

Meet Jeff Payne:

Payne is the founder and CEO of Driver’s Edge. With more than 20 years of experience in the motorsports world, he quickly learned it takes strategy and experience to master the road. “These are skills I wanted to share with future drivers,” he explained. “My decision to teach stemmed from a growing number of teen driving crashes, and too many white crosses dotting Nevada highways.”

“Driver's Edge was a passion born out of frustration. I set out to prove that kids aren’t reckless, they just don’t know what they don’t know,” Payne explained.

Since 2002, Payne and his Driver’s Edge team, many of whom are pro-racers, performance driving instructors, and law enforcement officers - spend several weekends a year guiding students through real-life driving situations at local speedways.

Payne begins each session sharing the Driver’s Edge mission: To teach teens and their parents the responsibilities and potential dangers of operating automobiles.

“I speak openly and honestly – and don’t sugarcoat statistics,” he explained. “The fact is, too many young people die in car crashes each year. We have to do better. And that’s why we’re here.”

Back in class, the mood lightens when Payne introduces his team of instructors. Their names, (Barker, Andretti, Germone and Luyendyk) create a buzz among those familiar with NASCAR, Formula 1 and IndyCar as they step in front of the room. “Every pro-racer involved gets involved for the same reason – to save lives,” said Payne.

Student excitement builds as the instructors discuss the next step: getting behind the wheel. This experience takes place on the speedway – mirroring real life situations including changing lanes, panic brake control, skid control and ABS braking exercises.

As students take turns in the driver’s seat, tires can be heard screeching on the track as another group of teens weave through orange cones. Parents watch from the sidelines, some with hands cupped over their mouths, some nervously joking, “We never did anything like that when we were learning to drive!”

Alejandro Ponce attended the session with his mother Donna. “In my Driver’s Ed class back home, I didn’t feel like I had enough time behind the wheel with my instructor,” he said. “That’s why I appreciate this program so much.”

Alejandro’s mother says her two older daughters also went through Driver’s Edge. “I know some students are here because they’ve had a ticket or been involved in a crash. I would put every kid through this program no matter the circumstances,” said Ponce. “Parents can’t teach this kind of defensive driving. It’s invaluable and it’s free.”

16-year-old Peyton Jacoby is a Driver’s Edge program graduate. She echoes the thoughts of her peers. “This helped me become a safer driver. Not long after I got my license, I was driving on the highway in the rain. It was slick and I went into a skid – but I handled it. That day, I thought about what I learned in Driver’s Edge. I know it made the difference,” said Jacoby. Her dad Dave, believes the program should be a requirement in Nevada. “My oldest daughter went through it years ago, and now Peyton. Parents and online driver education courses can only teach so much, but Driver’s Edge takes kids beyond what we can teach behind the wheel.”

As for the program founder – Payne says this kind of learning allows students to experience a real-life situation in a safe environment. “Decisions behind the wheel should result in good outcomes versus bad ones. We can help enforce that.”

Payne credits the success of the program to the Driver’s Edge team and their commitment to saving lives. “It warms our hearts to receive hundreds of messages from parents and students each year thanking us for their Driver’s Edge experiences. We also love hearing stories like Peyton’s. Every message I get is like the first one I’ve ever received.”

Although the mechanics of cars continue to evolve and change, the Driver’s Edge focus, mission and goals remain the same.“We wouldn’t be where we are today if we didn’t connect with these students,” said Payne. “We treat them as people, not kids, and keep their attention by talking to them directly and honestly. All young drivers need this kind of education – it’s creating smart, confident adults – and saving lives.”

State Farm is a proud supporter of the Driver’s Edge program and its commitment to safe driving. To learn more about the program or ways to get involved, click here.

Bloomington, Illinois, October 17, 2016 – Over 80 percent of teens said when surveyed that they use their smartphones while driving. According to a new report from State Farm, American teens who choose to be distracted by their smartphones when they’re behind the wheel are also more likely to participate in other dangerous driving behaviors, like speeding, driving under the influence of drugs or alcohol, or failing to wear a seatbelt.

In July, 2016 State Farm conducted a survey of teen drivers ages 16-19 which explored distracted driving behaviors. A strong relationship was revealed between teens’ willingness to use their smartphones while driving and participating in these other risky behaviors.

A clear relationship also emerged between admitted smartphone use behind the wheel and self-reported car crashes. Compared to those who have not been in a crash, those who have been in a crash were more than three times more likely to report watching videos and browsing the internet while driving and two to three times more likely to send and read texts, take pictures, record video, read and update social media, and play games on their cellphone while driving.

“Young drivers learn many of their driving behaviors from their parents,” says Chris Mullen, Director of Technology Research at State Farm. “In our survey, teens who indicated that their parents used cellphones while driving were more likely to report participating in many of these distracting activities. This tells us that parents have it in their power to help alleviate these dangerous activities by demonstrating safe driving themselves.”

Other findings from the survey include:

• The majority of teens understand that using their cellphone while driving is dangerous, and they also know that it is illegal. When asked why they still participate in these behaviors, top reasons included wanting to stay in touch with family and friends, and “it is a habit.”
• Those teens who refrain from using their smartphone while driving report doing so for safety reasons, and because it is illegal in their state.
• Teen drivers’ perceptions about their state laws impact their driving behavior. Regardless of the actual law, teens were more likely to use their phones while driving if they thought it was legal to do so, and less likely if they thought it was illegal.
• Those survey respondents who have their own car were significantly more likely to participate in distracting behaviors while driving than were those who share the family car.

The full report with survey results can be downloaded here.

Methodology

In July 2016, the State Farm Strategic Resources Department used an outside panel vendor to conduct an online survey of U.S. consumers ages 16-19. Survey responses were received from approximately 1,000 consumers who reported having a valid driver’s license, driving at least 1 hour per week, and owning a smartphone. A number of changes were made to the survey research in 2016 such that results in this report should not be compared with the results in the 2015 “Teens and Distracted Driving” report also produced by State Farm.