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At some point in our lives, we’ve all felt like we didn’t belong. For people who have moved to the United States from another country, that feeling can last more than a moment.

Six in 10 Americans (58%) say the U.S. feels very divided today and more than 40% of Americans feel that their trust in other people is worse because of the pandemic.*

Belonging Begins With Us is a PSA from the Love Has No Labels campaign to encourage everyone to foster a more welcoming community. This new work features exclusive new music from Lake Street Dive, covering Joe South's 1968 hit "Walk a Mile in My Shoes." Lake Street Dive appears courtesy of Nonesuch Records.

Our communities are stronger when we make connections across our differences. We make communities better when we are good neighbors.

State Farm^® is a Love Has No Labels brand partner. We provide support by promoting content across our channels. In addition to funding the campaign, we show support during the year through online and offline activations. These include social messaging, custom content creation and employee engagement events.

*Source: More in Common, September 2020

Six in 10 Americans (58%) say the U.S. feels very divided today and more than 40% of Americans feel that their trust in other people is worse because of the pandemic.*

Belonging Begins With Us is a PSA from the Love Has No Labels campaign to encourage everyone to foster a more welcoming community. This new work features exclusive new music from Lake Street Dive, covering Joe South's 1968 hit "Walk a Mile in My Shoes." Lake Street Dive appears courtesy of Nonesuch Records.

Our communities are stronger when we make connections across our differences. We make communities better when we are good neighbors.

State Farm^® is a Love Has No Labels brand partner. We provide support by promoting content across our channels. In addition to funding the campaign, we show support during the year through online and offline activations. These include social messaging, custom content creation and employee engagement events.

*Source: More in Common, September 2020

“Fight the Virus. Fight the Bias.” is an extension of the iconic Love Has No Labels campaign. The film challenges viewers to join the fight in stopping the spread of racism and discrimination against the API community. It highlights the personal stories and resilience of diverse individuals from the API community. Many have personally experienced heightened discrimination and/or harassment throughout the pandemic.

“At a time when hateful rhetoric and racially-fueled discrimination are plaguing the API community, it’s critical that we all play a role in dispelling the racist misconceptions and actions pervading our country,” said Ad Council President and CEO Lisa Sherman. “We hope this film will inspire Americans to rethink their biases and help put an end to the wave of racism facing the API community.”

State Farm^® is a Love Has No Labels brand partner. We provide support by promoting content across our channels. In addition to funding the campaign, we show support during the year through online and offline activations. These include social messaging, custom content creation and employee engagement events.

Learn more about the movement at lovehasnolabels.com/fightvirusbias. 

*Numbers are regularly updated at StopAAPIHate.com.

The spot builds on the campaign’s longstanding effort to address bias. It holds a mirror to the simple acts of freedom often celebrated and taken for granted by non-Black Americans. It then reveals the stark contrast of those freedoms to the systemic racism and injustice many Black people endure.

The campaign encourages viewers to come together for racial justice. It also directs to lovehasnolabels.com for educational and actionable resources to help continue the work toward equality.

“The campaign’s message is very simple yet profound: we all have a role to play in dismantling systemic racism in this country,” said Lisa Sherman, president & CEO of the Ad Council. “It’s time for Americans to listen, learn and act. While we know these long-simmering problems are nothing new, we want to leverage this moment in time, a national reckoning with race, and inspire change.”

State Farm^® is a brand partner for Love Has No Labels. Brand partners provide support by promoting content across our channels. In addition to funding the campaign, we show support during the year through online and offline activations. These include social messaging, custom content creation and employee engagement events.