1 -- The State Farm NBA Play-In Tournament

​State Farm is the title sponsor of the NBA Play-In. The first-of-its-kind tournament featuring six games aired on ESPN and TNT.

2 -- In “Not another State Farm Commercial”

Our new ad features WNBA star Sabrina Ionescu joining Chris Paul and Jake From State Farm for some commercial shenanigans.

3 -- On Social Media

State Farm teams up with UnitedMasters artists Grace Weber and Juslo to create surprisingly great recaps videos. These videos, which will recap the NBA Play-In Tournament games, will be available on the NBA’s TikTok and Instagram reels.

4 -- In The New York Times

The New York Times took a look at Chris Paul ahead of the start of the NBA playoffs, including his work with State Farm and our favorite khaki-wearing front man.

*note – The New York Times allows five free stories a month. If you’ve already read five you might need a subscription for this link.

5 -- In Schools with the NBA

and State Farm Assist Tracker

For the past six seasons, the NBA and State Farm are proud to have come together to turn on-court assist into off-court assist in the communities around the country. This season, for every assist made during a regular-season game, the NBA and State Farm are donating $5 to enhance STEAM learning and technology in classrooms and afterschool programs across the country. Check out the State Farm Assist Tracker.

The Webby Awards is the leading international award program for internet excellence. As a People's Voice Award winner, State Farm was highlighted with other Webby winners from around the world in a virtual Internet Celebration.

This year, along with the SF mobile app, statefarm.com and the Steer Clear Safe Driver Program were also awarded top honors in the international Hermes Creative Awards and the American Business Awards. For additional award accomplishments, view the Industry Reviews & Digital Awards site. 

The Marketing Arm (TMA), the creative lead advertising agency for State Farm, submitted its work on (Re)Introducing Jake from State Farm and received a Webby People's Voice award in the Advertising, Media & PR: Brand Strategy category. ​

This recognition reflects customer pride and confidence in digital products at State Farm through the support across the organization and from customers making these achievements possible.​

To learn more about or download the app, click here.

Rankin is the executive director of Happy Wheels, a nonprofit organization that provides toys and books for hospitalized children at three hospitals in South Carolina. Although their mission is on hold because of COVID-19, the organization is still working to provide happiness and a distraction for children.

“We’re all about providing a moment of kid time to enjoy non-medical time during their hospital stay. We hear a lot that the Happy Wheels cart is the only bright spot for the kids,” Rankin said. “For those couple of minutes, it takes their mind off what they are there for and lets them be a kid.”

Happy Wheels also focuses on teaching younger generations to give back and help those not as fortunate by providing volunteer service hour opportunities. High school and college students host toy drives or fundraisers for Happy Wheels, and also help Rankin write thank you notes and sort toys into each age group.

Rankin said when Happy Wheels is allowed into the hospitals, about 300-350 kids receive a toy or book a week.

“The best part is seeing the change in their faces when we tell them why we’re there,” she said. “A majority of the kids don’t know who we are, so we knock on the door and they’re skeptical. When they see the cart, the change in their faces is indescribable. The child-like joy and ability to forget everything going on – there is no other feeling like it.”

Happy Wheels received a State Farm Neighborhood Assist grant in 2019.

In its ninth year, State Farm Neighborhood Assist provides $25,000 grants to 40 nonprofits each year to help fund neighborhood improvement projects. Because of the many challenges facing our nation right now, State Farm^® is removing all category requirements for submissions this year. This action will free up communities to submit causes to address their greatest needs.

The submission phase opens July 15 and ends when 2,000 submissions are reached. The State Farm Review Committee narrows the field to the Top 200 finalists using a scoring rubric. The voting phase will then take place Sept. 23-Oct. 2, when voters can vote for their favorite cause 10 times a day, every day. Finally, the 40 causes that receive the most votes will each win a $25,000 grant. Winners will be announced on Wednesday, Nov. 4, at www.neighborhoodassist.com.

"Grant programs that address community needs, like Neighborhood Assist, are more important than ever,” said Annette Martinez, State Farm Senior Vice President. “This initiative truly embodies the spirit of being a Good Neighbor.”

Last year, 163,000 people cast 4.4 million votes in support of their favorite causes, selecting winners from small towns and big cities. Since the program began, State Farm has awarded $8 million in support of more than 300 causes.

Rankin is hoping to win again this year.

“As a small nonprofit, it’s difficult to get grants. Neighborhood Assist gives us a chance to compete with the larger nonprofits,” she said. “I’ve never seen a grant process like it. I’m really grateful to State Farm.”

“People should be able to interact with an app whenever and however they choose,” said Stacy. “A customer first focus is critical.”

Miller is a State Farm^® mobile app (SFma) technology analyst who was part of a recent update to make the online tool even easier for customers. The State Farm mobile app recently won three top honors in the 2020 Webby Awards, the leading international award program for internet excellence.

“Deposit a check, pay an insurance bill, request roadside assistance, file and track claims – you can do it all online – desktop or mobile,” she said.

“My favorite feature is the photo damage estimator. It’s really innovative,” said SFma software developer Andrew Erickson. “If a driver is in an accident, they can use the app to take pictures of their vehicle and submit them to State Farm. Those images are then used to write the customer an estimate. Efficiency and assistance, that’s what we’re about.”

The Secret to Success

From research to user reviews to direct communication tools, State Farm keeps a constant pulse on customer feedback.

“We’re in the business of creating solutions, and we take what people tell us seriously,” said software developer Nick Baker. “We’re constantly adding new features to improve the online experience. When digital tools are efficient, people can be more efficient.”

For first-time users or those with questions, a chatbot guides customers through the claim-filing process and provides proof of insurance cards without logging in. Using the chatbot, people can also get quotes and compare policy options.

“We want people to know we hear them,” Nick said. “During a prior iteration, many informed us the app was hard to navigate. So we personalized the dashboard, making it easier for people to find what they need.”

“We treat the app like raising a child,” Stacy said. “We take care of it, help it grow and thrive, and teach it to help others. Just like parenting, the work never stops.”

“Whether it’s the mobile app, online or a phone call, we’re good neighbors – and we’re there to serve every step of the way,” Nick said.

To learn more about or download the app, click here.