12:53 PM

More than 500,000 virtual footballs collected in just over one day

Football Fans Nationwide Score with Team State Farm Football Find

BLOOMINGTON, IL. – More than 21,000 football fans and gamers from all across the country have flocked to the virtual gridiron to participate in an augmented reality (AR) scavenger hunt called Team State Farm Football Find. Using their mobile device, players collect digital footballs to win some MVP worthy prizes such as branded swag, one-of-a-kind tokens (NFTs), and gift cards.

“We are so excited to provide this opportunity for consumers and football fans to interact with us,” said Alyson Griffin, Head of Marketing for State Farm. “The first-ever #TeamStateFarm Football Find interactive experience is destined to entertain football fans and provide a truly memorable experience.”

Players all over the U.S. have won more than 30,000 NFTs and in the Kansas City area, fans have racked up more 1,500 branded beanies, T-shirts, and towels at prize redemption locations.

Needless to say, social media has been abuzz with enthusiasm about the experience.

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