Bloomington, IL,
07:44 AM

"This Is Us" Integration Begins January 15

The second year of the State Farm multi-platform, custom-content integration with “This Is Us” kicks off January 15, 2019. The content highlights the special relationship between State Farm agents and their customers through real-life, non-claim moments. Each of the three custom pieces is inspired by stories from the real State Farm agents featured in the segments. They will air during the broadcast of three different episodes of “This Is Us”. Complementary content will also be available through, Buzzfeed and via social media (Instagram/Twitter/Facebook).

In a time when it’s more important than ever for brands to reach audiences during contextually relevant scenes, the spots are rooted in the sentimental tone of the show.

“We are so proud to partner with NBCU again on this truly powerful program,” said Ed Gold, Advertising Director, State Farm. “The story architecture of This is Us allows us to demonstrate how our State Farm agents are there to help - even above and beyond their customer’s insurance and financial services needs.”


About NBCUniversal

NBCUniversal is one of the world’s leading media and entertainment companies in the development, production, and marketing of entertainment, news, and information to a global audience. NBCUniversal owns and operates a valuable portfolio of news and entertainment television networks, a premier motion picture company, significant television production operations, a leading television stations group, world-renowned theme parks, and a suite of leading Internet-based businesses. NBCUniversal is a subsidiary of Comcast Corporation. To learn more visit:

About State Farm®:

For over 100 years, the mission of State Farm has been to help people manage the risks of everyday life, recover from the unexpected and realize their dreams. State Farm and its affiliates are the largest providers of auto and home insurance in the United States. Its more than 19,400 agents and 67,000 employees serve over 91 million policies and accounts – including auto, fire, lifehealth, commercial policies and financial services accounts. Commercial auto insurance, along with coverage for rentersbusiness ownersboats and motorcycles, is also available. State Farm Mutual Automobile Insurance Company is the parent of the State Farm family of companies. State Farm is ranked No. 44 on the 2023 Fortune 500 list of largest companies. For more information, please visit

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