Bloomington, IL,
07:44 AM

"This Is Us" Integration Begins January 15

The second year of the State Farm multi-platform, custom-content integration with “This Is Us” kicks off January 15, 2019. The content highlights the special relationship between State Farm agents and their customers through real-life, non-claim moments. Each of the three custom pieces is inspired by stories from the real State Farm agents featured in the segments. They will air during the broadcast of three different episodes of “This Is Us”. Complementary content will also be available through, Buzzfeed and via social media (Instagram/Twitter/Facebook).

In a time when it’s more important than ever for brands to reach audiences during contextually relevant scenes, the spots are rooted in the sentimental tone of the show.

“We are so proud to partner with NBCU again on this truly powerful program,” said Ed Gold, Advertising Director, State Farm. “The story architecture of This is Us allows us to demonstrate how our State Farm agents are there to help - even above and beyond their customer’s insurance and financial services needs.”


About NBCUniversal

NBCUniversal is one of the world’s leading media and entertainment companies in the development, production, and marketing of entertainment, news, and information to a global audience. NBCUniversal owns and operates a valuable portfolio of news and entertainment television networks, a premier motion picture company, significant television production operations, a leading television stations group, world-renowned theme parks, and a suite of leading Internet-based businesses. NBCUniversal is a subsidiary of Comcast Corporation. To learn more visit:

About State Farm®:

For 100 years, the mission of State Farm has and continues to be to help people manage the risks of everyday life, recover from the unexpected, and realize their dreams. State Farm and its affiliates are the largest providers of auto and home insurance in the United States. Its 19,300 agents and nearly 55,000 employees serve approximately 86 million policies and accounts – which includes auto, fire, life, health, commercial policies and financial services accounts. Commercial auto insurance, along with coverage for renters, business owners, boats and motorcycles, is available. State Farm Mutual Automobile Insurance Company is the parent of the State Farm family of companies. State Farm is ranked No. 39 on the 2021 Fortune 500 list of largest companies. For more information, please visit