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Unidos: Inclusivity for a Stronger Nation

State Farm agents support Latino communities through compassion and hard work.

For 54 years, Americans have been celebrating Hispanic Heritage Month to recognize the achievements and contributions of Hispanic American champions who have inspired others to achieve success. This year’s theme – Unidos: Inclusivity for a Stronger Nation – helps to ensure that all voices are represented and welcomed to help build stronger communities and a stronger nation.

State Farm® is kicking off Hispanic Heritage Month (September 15 – October 15) by sharing three Hispanic agents’ perspectives on working in a sometimes-challenging environment.

Agent Vivian Mora, Hoover and Irondale, Alabama

Vivian was the first Latina State Farm agent in Alabama. When she started her Agency career on New Year’s Day 2009, it wasn’t always easy,

2022_09_15_hispanicheritage_moraIn Vivian’s words: The differences I brought as a Hispanic agent were not always accepted, Many customers did not like how we sounded or how the team members did not look like them. That’s human nature, but we are part of this community, and we are here to stay and to be an asset to help it grow and prosper.

During good times and bad times, claim after claim, disaster after disaster, I take the privilege of being part of this elite group very seriously and want to be an active part of the State Farm customer-centric, community-focused culture every day,


Agent Antonio Vela, Durham, North Carolina

Antonio has been with State Farm for nine years and is proud of his community.

2022_09_15_hispanicheritage_velaIn Antonio’s words: The current political and social environment can add to the challenges of being a Hispanic agent, but we are proud to represent our Hispanic community in this professional financial and insurance industry in the best way possible.

Owning my own business was always a dream for me, and State Farm gave me the opportunity I was waiting for.

After meeting with a lot of people and studying different endeavors for years, I met the right people at State Farm. I then learned about the company’s mission and vision, and I decided to start my journey first as an agent team member and then as a State Farm agent.


Agent Fernando Arguello, Brentwood, Tennessee

Fernando understands there are always challenges to being a business owner, especially as a minority, but he focuses on the positive.

2022_09_15_hispanicheritage_arguelloIn Fernando’s words: I’m proud to be a Latino and bilingual. I’ve had the incredible opportunity to build relationships with clients from all different backgrounds.

As a 14-year agent, I understand the importance of creating a sense of community for customers.

My advice to new agents is always to ensure your client's best interests are at the core of your business. Compassion, trust, and reliability will help maintain relationships with current clients and encourage references to help grow your business.

About State Farm®:

For over 100 years, the mission of State Farm has been to help people manage the risks of everyday life, recover from the unexpected and realize their dreams. State Farm and its affiliates are the largest providers of auto and home insurance in the United States. Its more than 19,400 agents and 67,000 employees serve over 91 million policies and accounts – including auto, fire, lifehealth, commercial policies and financial services accounts. Commercial auto insurance, along with coverage for rentersbusiness ownersboats and motorcycles, is also available. State Farm Mutual Automobile Insurance Company is the parent of the State Farm family of companies. State Farm is ranked No. 44 on the 2023 Fortune 500 list of largest companies. For more information, please visit

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