State Farm® brings back iconic elements of the brand in new campaign
Welcome Back, Good Neighbor
He’s back – and he’s still wearing khakis. You may have caught a glimpse of him during the Big Game pregame show. Jake from State Farm is officially back.
Kevin Mimms, the actor portraying Jake, will be seen in more ads down the road. This new reboot ad also spotlights the iconic “Like a good neighbor, State Farm is there.®” tagline.
“The simple phrase, ‘Like a good neighbor, State Farm is there,’ reflects how State Farm agents and employees make a meaningful difference helping others,” said Rand Harbert, Chief Agency Sales and Marketing Officer. “Jake from State Farm isn’t just an individual – he is all of us. He represents what every one of the 19,000 State Farm agents and 58,000 employees strive to deliver.”
The Marketing Arm, lead creative agency for this work, re-envisioned “Like a good neighbor” campaign. Check back soon as new commercials hit the airwaves.
The mission of State Farm is to help people manage the risks of everyday life, recover from the unexpected, and realize their dreams. State Farm and its affiliates are the largest providers of auto and home insurance in the United States. Its 19,200 agents and 59,000 employees serve approximately 84 million policies and accounts – over 81 million auto, fire, life, health and commercial policies and over 2 million bank and investment planning services accounts. Commercial auto insurance, along with coverage for renters, business owners, boats and motorcycles, is available. State Farm Mutual Automobile Insurance Company is the parent of the State Farm family of companies. State Farm is ranked No. 36 on the 2020 Fortune 500 list of largest companies. For more information, please visit http://www.statefarm.com.