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20:20 PM

State Farm® brings back iconic elements of the brand in new campaign

Welcome Back, Good Neighbor

He’s back – and he’s still wearing khakis. You may have caught a glimpse of him during the Big Game pregame show. Jake from State Farm is officially back.

Kevin Mimms, the actor portraying Jake, will be seen in more ads down the road. This new reboot ad also spotlights the iconic “Like a good neighbor, State Farm is there.®” tagline.

“The simple phrase, ‘Like a good neighbor, State Farm is there,’ reflects how State Farm agents and employees make a meaningful difference helping others,” said Rand Harbert, Chief Agency Sales and Marketing Officer. “Jake from State Farm isn’t just an individual – he is all of us. He represents what every one of the 19,000 State Farm agents and 58,000 employees strive to deliver.” 

The Marketing Arm, lead creative agency for this work, re-envisioned “Like a good neighbor” campaign. Check back soon as new commercials hit the airwaves.


About State Farm®:

For 100 years, the mission of State Farm has and continues to be to help people manage the risks of everyday life, recover from the unexpected, and realize their dreams. State Farm and its affiliates are the largest providers of auto and home insurance in the United States. Its 19,300 agents and nearly 55,000 employees serve approximately 86 million policies and accounts – which includes auto, fire, life, health, commercial policies and financial services accounts. Commercial auto insurance, along with coverage for renters, business owners, boats and motorcycles, is available. State Farm Mutual Automobile Insurance Company is the parent of the State Farm family of companies. State Farm is ranked No. 39 on the 2021 Fortune 500 list of largest companies. For more information, please visit