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Get your own Personal Price Plan

The State Farm Personal Price Plan helps create an affordable price, just for you.

Today, State Farm launches the State Farm® Personal Price Plan™. A Personal Price Plan is a personalized quote at a price that’s right for the customer using options that give them the ability to control the price based on their individual needs.

State Farm is introducing the Personal Price Plan in several new commercials including national advertising and football. In the new commercials, Jake from State Farm can be found trying to hang out or assist the other characters but is instead bombarded with information that is way too personal, Jake, of course, sets the record straight with that there is no need to overshare in order to qualify for the Personal Price Plan.

Just like the national advertising, the new football commercials showcase hilarious instances where Aaron Rodgers and Patrick Mahomes feel like they have to overshare personal information with Jake to get the State Farm Personal Price Plan.

In the Spanish language commercials, we use cultural superstitions around money/finance to stress people don’t need to rely on superstition to get the Personal Price Plan.

To get the State Farm Personal Price Plan customers can call an agent or visit

About State Farm®:

For over 100 years, the mission of State Farm has been to help people manage the risks of everyday life, recover from the unexpected and realize their dreams. State Farm and its affiliates are the largest providers of auto and home insurance in the United States. Its more than 19,400 agents and 67,000 employees serve over 91 million policies and accounts – including auto, fire, lifehealth, commercial policies and financial services accounts. Commercial auto insurance, along with coverage for rentersbusiness ownersboats and motorcycles, is also available. State Farm Mutual Automobile Insurance Company is the parent of the State Farm family of companies. State Farm is ranked No. 44 on the 2023 Fortune 500 list of largest companies. For more information, please visit